The 44^th edition of the historical re-enactment of the 1000 Miglia kicked off today. Visiting some of the most evocative locations in Italy, it will see more than 400 priceless vintage cars, from 33 countries, compete against each other.

Alfa Romeo has the strongest representation in the race with 50 units, including the 1956 1900 Super Sprint from the Heritage Hub Italy collection, entrusted to the “Subsonica” Brand Ambassadors to top off the collaboration between the band and the Biscione.

To mark the occasion, the Giulia Quadrifoglio Luna Rossa makes its dynamic debut as a limited series of ten units – all already sold, made as part of the BOTTEGAFUORISERIE universe and the initial result of the partnership with the Luna Rossa team. It will be driven by Santo Ficili, Alfa Romeo CEO and Maserati COO.

Alfa Romeo Junior has been awarded ‘Best Design’ at the 40^th 2026 South African Car of the Year (COTY) awards.

The award acknowledges Alfa Romeo’s distinctive design DNA.

The win arrives just months after the Junior, Alfa Romeo’s, first fully electric model, was introduced to the local market.

Testing of the Giulia Quadrifoglio Luna Rossa has just ended at the iconic Balocco Proving Ground, where the highest-performance Alfa Romeo cars have been developed and tuned up since 1962. The emotive video can be viewed here.

“Interrogation” is now on air, as episode 3 of the cinematic series “Learn to Love Again”, dedicated to Junior and starring global icon Pedro Alonso - who also debuts on Netflix on May 15 with the new TV series Berlin 2.

Pedro Alonso sits before a lie detector, appearing unshaken—until the key to an Alfa Romeo Junior is placed on the table. The verdict is final: the heart never lies.

Sporty at its core and compact in size, Junior is the gateway to the Alfa Romeo world for those seeking a car that delivers true driving emotion.

Born in Sant’Antimo (Naples) in 1876, an engineer by training and an entrepreneur by vocation: in 1915, after taking over A.L.F.A., Romeo relaunched the Milan-based Company at the end of the First World War.

Under his leadership, the Biscione significantly strengthened its great sporting tradition through successes in the most prestigious international races: in addition to Alfa’s first victory at the Targa Florio in 1923, the company won the first World Automobile Championship in 1925 with the celebrated “P2”.

Nicola Romeo defined the Brand’s mission: designing and producing high-performance “sports touring” cars, while playing a leading role in racing, both to promote its cars and to enable an effective transfer of technology.

Alfa Romeo renews its historic partnership with Scuderia de Adamich, active since 1991, to create a one-of-a-kind driving academy. The catalog includes four programs – Safe, Advanced, Sporty, and Advanced Driving – working with the entire Biscione brand’s line-up.

Cairo, Egypt – April 9, 2026 – Alfa Romeo Egypt, an iconic Stellantis brand, will sponsor the Premier Padel Global championship, taking place from April 10 to 18 at New Giza. The event is one of the most prominent in padel, attracting elite players from around the world.

JOHANNESBURG, South Africa, 08 April 2026 – Alfa Romeo will return to the Simola Hillclimb as Stellantis South Africa enters three factory-backed Alfa Romeo models into the event taking place in Knysna from 30 April to 3 May 2026. Part of the Knysna Speed Festival, the Simola Hillclimb sees competitors tackle the revered Simola hill course in one of South Africa’s most recognised motorsport gatherings.

Cairo, Egypt – March —, 2026 – Jeep_® and Alfa Romeo announced they are sponsoring the Egypt Equestrian Cup for the 2025–2026 season, organized by the Egyptian Equestrian Federation. The event featured top Egyptian riders and was held for the first time in Soma Bay on the Red Sea coast from March 26 to 28, 2026. It became a key sporting event that brings together tradition, challenge, and good sportsmanship.

June 21 will be “Alfa Romeo Day,” a symbolic event to celebrate both the 50^th years of the Alfa Romeo Museum and the anniversary of the Biscione brand, traditionally held on the weekend closest to June 24.

The main events over the year will include: “100 Years of Touring,” “60 Years of the 1600 Spider Duetto,” and the Documentation Center open day. Plus exhibitions, conferences, parades, book launches and "Family Sundays."

Part of the BOTTEGAFUORISERIE project, the Arese Museum is the international reference point for the brand's fans.

JOHANNESBURG, South Africa, 16 March 2026 – Alfa Romeo and Cotton On Men’s have partnered on a global licensing collaboration to bring the design character of the Italian automotive marque into a limited-edition menswear range now available in South Africa through selected Cotton On stores and online.

From 1951's 1900M “Matta” to the latest models, Alfa Romeo continues its long tradition of all-wheel drive, ensuring an increasingly safe and engaging experience.

Cairo, December 17, 2025 – Alfa Romeo Egypt proudly announces the appointment of Amr Nassouhy as the official brand ambassador in the Egyptian market, marking a strategic step to strengthen Alfa Romeo’s presence as a symbol of Italian elegance, sporty performance, and contemporary lifestyle, while connecting the brand with a new generation of car enthusiasts and premium experience seekers.

Ultimate Supercar Garage, hosted at Paris Expo Porte de Versailles until 1 February, places the spotlight on four extraordinary cars – two Maserati and two Alfa Romeo models – that best represent the world of BOTTEGAFUORISERIE.

JOHANNESBURG, South Africa, 19 January 2026 – As Springbok centre Jesse Kriel prepares for the next chapter of his professional rugby career in Japan, Alfa Romeo, part of Stellantis South Africa reflects on the six months driving one of the game’s most consistent performers and wishes him every success abroad.

The Junior’s arrival comes with an early benchmark moment in South Africa’s top automotive awards.

The new global limited edition – on sale in only 63 units – pays homage to the legendary Quadrifoglio that appeared on a production car for the first time in 1963.

A new project brings together the excellence of Alfa Romeo and Maserati, to become a shining light in Italy’s enlarged Motor Valley in its broadest sense, including Piedmont, Lombardy and Emilia-Romagna, extending from Modena all the way to Turin and Arese (Milan province).

The new special series makes its debut, expressing the dynamic character of Junior with a distinctive design, premium materials, and a wealth of high-level technological features.

Alcantara interiors with “ice” details, a glossy black body kit with silver inserts, 18” diamond-cut wheels, and a dedicated badge create a sporty yet refined look.

Available with 100% electric, two-wheel-drive hybrid, and Q4 all-wheel-drive hybrid powertrains, the Sport Speciale combines efficiency and driving pleasure at the heart of the premium segment.
 

• The Alfa Romeo Junior debuts in South Africa on 29 October, introducing its signature Italian design and electrified powertrains.
• With over 22,000 global orders and a 21% BEV share, the Junior reflects strong demand.
• Following international launches, the Junior offers South African drivers a premium compact EV option.