Press Releases

Ultimate Supercar Garage, hosted at Paris Expo Porte de Versailles until 1 February, places the spotlight on four extraordinary cars – two Maserati and two Alfa Romeo models – that best represent the world of BOTTEGAFUORISERIE.

JOHANNESBURG, South Africa, 19 January 2026 – As Springbok centre Jesse Kriel prepares for the next chapter of his professional rugby career in Japan, Alfa Romeo, part of Stellantis South Africa reflects on the six months driving one of the game’s most consistent performers and wishes him every success abroad.

The Junior’s arrival comes with an early benchmark moment in South Africa’s top automotive awards.

The new global limited edition – on sale in only 63 units – pays homage to the legendary Quadrifoglio that appeared on a production car for the first time in 1963.

A new project brings together the excellence of Alfa Romeo and Maserati, to become a shining light in Italy’s enlarged Motor Valley in its broadest sense, including Piedmont, Lombardy and Emilia-Romagna, extending from Modena all the way to Turin and Arese (Milan province).

The new special series makes its debut, expressing the dynamic character of Junior with a distinctive design, premium materials, and a wealth of high-level technological features.

Alcantara interiors with “ice” details, a glossy black body kit with silver inserts, 18” diamond-cut wheels, and a dedicated badge create a sporty yet refined look.

Available with 100% electric, two-wheel-drive hybrid, and Q4 all-wheel-drive hybrid powertrains, the Sport Speciale combines efficiency and driving pleasure at the heart of the premium segment.
 

• The Alfa Romeo Junior debuts in South Africa on 29 October, introducing its signature Italian design and electrified powertrains.
• With over 22,000 global orders and a 21% BEV share, the Junior reflects strong demand.
• Following international launches, the Junior offers South African drivers a premium compact EV option.

The new Alfa Romeo Tonale has evolved in terms of its character and sportiness, based on the refinement of its excellent dynamic qualities, meaning it can offer an exciting driving experience and its recognizable Alfa Romeo appeal.

Chapter 2 of the Learn to Love Again series is now on air, bringing Alfa Romeo Junior to the screen again alongside Pedro Alonso, a protagonist with a magnetic face who has starred in internationally successful TV series.

The short film Cosa fa cantare il tuo cuore (‘What makes your heart sing’) lights up to the notes of “Cuore Matto”, transforming a timeless song into a moment of pure Alfa Romeo emotion and passion.

Alfa Romeo Junior is the charismatic protagonist that can make a new generation of Alfisti fans fall in love with its unmistakable design and its line-up – the most comprehensive in the segment – ranging from the 280-hp Elettrica Veloce to the new Ibrida Q4.

The video is available on Alfa Romeo's official YouTube channel, here.

The rebirth of an icon - the Alfa Romeo 33 Stradale - headlines a week of Alfa Romeo design, passion and performance across the Monterey Peninsula.

Max Sirena and the Luna Rossa team are taking part in the historical re-enactment of the 1000 Miglia aboard a splendid 1956 Alfa Romeo 1900 Super Sprint, belonging to the priceless Stellantis Heritage collection, usually on display at the Alfa Romeo Historical Museum in Arese.

Alfa Romeo is pleased to invite you to a digital press event, where Santo Ficili – CEO of Alfa Romeo – and Cristiano Fiorio – Head of Global Marketing, Communication & strategic projects – will unveil a daring new chapter for the iconic Italian brand.

Tuesday June 10^th - 4:30pm CEST Join us clicking at this link

On June 22, the Arese Historical Museum will welcome fans and clubs from all over the world to celebrate Alfa Romeo's 115^th anniversary in a day to be experienced in one fell swoop, including track races, exclusive meetings, parades and celebratory moments.

Alfa Romeo presents an editorial work of great value, published by Rizzoli, aimed as a tribute to the power of ideas, the ability to overcome every obstacle and the beauty of believing, together, in something extraordinary.

The official unveiling of the book will take place at Villa Sucota on Lake Como, the fascinating venue of the 2025 Fuori Concorso (‘out of competition’) event, of which Alfa Romeo is an Official Partner.

Made for motoring fans and enthusiasts, the refined coffee table book is the result of an artisan process with attention to every last detail at the Alfa Romeo team: from the writing and selection of photographs to the layout.

The tome will be distributed through a global licensing agreement at Rizzoli & Rizzoli International. It will be issued in Italian and English, while Club 33 members will receive an exclusive edition in a personalized box.

A very small selection of experts from all regions of the world enjoyed an immersive experience between Balocco, Turin and Arese, divided into three stages: the track test of the “00 prototype,” the customized configuration in the Bottega Alfa Romeo, and the discovery of the production process in collaboration with Carrozzeria Touring Superleggera.

On the legendary asphalt of the Balocco Proving Ground, the 33 Stradale revealed its purest essence, conveying visceral emotions and transforming every corner into an unforgettable experience.

In the evocative setting of the “Bottega Alfa Romeo,” the participants replicated the personalization process that every customer experiences before they see their dreams come true.

Discovering the production process according to which the 33 Stradale is created, where high technology meets artisanship: from the carbon-fiber monocoque, the roof with an aluminum structure and the three-layer manual painting to the rigorous quality and resolution tests, everything is designed to achieve perfection.

The new partnership celebrates the encounter between two icons brought together by their values of excellence, passion and the Italian spirit, the hallmarks of those who always have the audacity to excel.

With her tenacity and energy, the young Tuscan tennis player authentically expresses the noble values of Italian sportiness and simultaneously brings the brand even closer to the new generations.

Alfa Romeo ended the first quarter of 2025 with +29% in global deliveries year-on-year^[1], supported by strong results in Enlarged Europe of +43% and in Middle East and Africa of +9%

The leading name is the Alfa Romeo Junior: since launch, it has reached 36,000 orders in 38 markets, with 18% in the full-electric version, confirming itself as a key element in the revamp of the line-up.

With over 8,700 cars sold, March 2025 was the best month since June 2019 and enabled Alfa Romeo to reach its highest market share in Europe in the last seven years (0.5%), a result achieved thanks to the strong contribution of the entire line-up – Junior, Tonale, Stelvio, and Giulia.

With 100,000 units produced, the Tonale is now confirmed as a global ambassador for Alfa Romeo, combining innovation, Italian style, and electrified sportiness.

Alfa Romeo presents the logo to celebrate its 115th anniversary, as a tribute to its legendary history.

The international media drive for the Junior Ibrida Q4 – the all-wheel drive version of Junior that offers extreme control and high performance in all conditions – has just ended.