Abarth, 19 Feb 2021 09:22:37 +0100Italian Performance Brand Abarth Announced as the Official Vehicle Partner of Dubai Autodrome for 2021<p>The high-performance Italian Brand Abarth renews agreement with Dubai&rsquo;s first fully-integrated motorsports complex, Dubai Autodrome, for the year of 2021</p>Fri, 19 Feb 2021 09:22:37 +0100The New Abarth 695 70° Anniversario Makes Middle East Debut<p>Abarth Middle East launches the new limited edition Abarth 695 70&deg;Anniversario, an iconic model inspired by Carlo Abarth&rsquo;s legacy to celebrate the brand&rsquo;s 70<sup>th</sup> anniversary</p>Fri, 19 Feb 2021 09:22:37 +0100National Auto Launches Virtual Showroom for Fiat & Abarth Customers in Dubai & Northern Emirates<ul> <li><em>National Auto introduces innovative digital concept to UAE market.</em></li> <li><em>The Virtual Tour Experience brings the Fiat &amp; Abarth showroom to customers.</em></li> <li> <p><strong>Dubai, September 14<sup>th</sup> 2020:</strong> National Auto, the exclusive distributor for Fiat and Abarth vehicles in Dubai and the Northern Emirates, has launched their Virtual Tour Experience, an exciting new concept that brings the showroom to customers.</p> <p>Supporting social distancing measures, the cutting-edge new digital concept allows Fiat and Abarth enthusiasts to browse through National Auto&rsquo;s range of stylish and exciting Italian compact cars, including the super-chic Fiat 500 and the soul-stirring Abarth 595 Competizione, from the comfort of their own home using a PC, laptop or handheld device.</p> <p><strong>Virtual Tour Experience</strong></p> <p>Using state-of-the-art digital scanning and Virtual Reality technology, the Virtual Tour Experience (VTE) brings prospective customers into the showroom via a web browser (PC, smartphone, tablet), or a Virtual Reality headset, as if they were physically entering the showroom themselves.</p> <p>The immersive 3D 360&deg; Virtual Tour in 4K resolution offers several modes, including dollhouse, floorplan, and tag points/pop-ups, that provide a comprehensive overview of the entire showroom. Customers can navigate the showroom using the tag points, stopping and viewing each vehicle displayed in the viewing gallery with 360&deg; exterior and interior views. Each vehicle will include clickable icons that trigger pictures, videos, brochures, and links to book test drives or contact the sales team.</p> <p>As the customer explores the virtual space, they&rsquo;ll come across pop-ups around the showroom providing brand and product information, embedded videos and links to the main product pages on Fiat Dubai&rsquo;s website.</p> <p>A VR &lsquo;hot lap&rsquo; experience of the Abarth 595 Competizione taken at the Dubai Autodrome is also accessible through a link tagged inside the Virtual Tour, bringing a 360-degree view of the thrilling acceleration and the magnificent roar of the iconic Record Monza Exhaust right to your mobile device.</p> <p>&nbsp;</p> <p>&nbsp;</p> <p>The VTE&rsquo;s web link can easily be shared via social media or email, and will also be available on Google Maps&rsquo; Street View mode, so that any curious browser using Google Maps can access the showroom instantly.</p> <p>The Virtual Tour Experience is being launched in tandem with Fiat Chrysler Automotive&rsquo;s iShowroom concept, providing customers with a fully immersive, all-round digital showroom experience to make their car buying experience fun, informative and, most importantly, safe.</p> <p>Virtual showroom tour available on this link: &nbsp;&nbsp;</p> <p><a href="" style="color:#0563c1; text-decoration:underline"></a></p> <p>&nbsp;</p> <p>-Ends-</p> <p>&nbsp;</p> <p><strong>National Auto</strong></p> <p>National Auto, part of the Al Ghandi Auto Group, one of the oldest automotive retailer groups in the region with over 50 years of existence are specialists in the industry. National Auto offers a selected range of new and used automotive innovations, as well as comprehensive world-class after-sales and parts support. National Auto provides a wealth of knowledge and expertise in vehicle sales, service and genuine parts for world-renowned brands Fiat, Abarth, Lancia, SsangYong and Proton in Dubai and the Northern Emirates.</p> <p>&nbsp;</p> <p><strong><u>Press Contacts</u></strong></p> <p>For more information, please contact:</p> <p><strong>Mirna Tamimi</strong></p> <p>Senior Account Executive</p> <p>Gambit Communications</p> <p>+97156 1089912</p> <p></p> <p>&nbsp;</p> <p>&nbsp;</p> <p>&nbsp;</p> National Auto introduces innovative digital concept to UAE market.</li> <li>The Virtual Tour Experience brings the Fiat &amp; Abarth showroom to customers.</li> </ul>Fri, 19 Feb 2021 09:22:37 +0100FCA Centro Stile sketches, in support of disadvantaged children<p>FCA is restarting with children and their future, by supporting the work of Save the Children.</p>Fri, 19 Feb 2021 09:22:37 +0100UAE’s ‘Abarthisti’ Find a Home at the Middle East’s 1st Official Abarth Club<p>UAE-based Abarth enthusiasts&rsquo; club formally recognised by FCA Middle East</p>Fri, 19 Feb 2021 09:22:37 +0100How a 100% Made by Abarth spoiler comes about<p>All the secrets of the new Spoiler ad Assetto Variabile fitted to the iconic Abarth 695 70&deg; Anniversario.</p>Fri, 19 Feb 2021 09:22:37 +0100Abarth 595 elected by readers of “auto, motor und sport” as “Best Car” for the fifth time in a row<p>Readers of the prestigious German magazine &quot;auto, motor und sport&quot; have once again selected the Abarth 595 as the winner in the &ldquo;Imported Mini Cars&quot; category.</p>Fri, 19 Feb 2021 09:22:37 +0100Italian Performance Brand Abarth Becomes Official Vehicle Partner of Dubai Autodrome, 19 Feb 2021 09:22:37 +0100The New Abarth 695 70° Anniversario is the undisputed star of the 2019 Abarth Days, 19 Feb 2021 09:22:37 +0100FCA ‘What’s Behind’: International preview of the first two episodes: Far North and Far South April 17, the presentation of the FCA Fri, 19 Feb 2021 09:22:37 +0100Seventy Years of History and Wins: Happy Birthday, Abarth! will be turning 70 in a few daysFri, 19 Feb 2021 09:22:37 +0100FCA What’s Behind: Revealing the details of research and development behind the wheel of your FCA Group vehicle has become part of everyday life. Starting the engine and setting off is a comfortable, automatic action behind, but behind that simple action lies a process of complex, detailed work that involves hundreds of people around the world. The FCA Fri, 19 Feb 2021 09:23:24 +0100Abarth wins the Auto Bild ‘Best Brands’ Competition the brandFri, 19 Feb 2021 09:22:37 +0100Abarth celebrates a record 2018 performance and 70 years of transforming the ordinary into something extraordinary vehicles are renowned for their high performance and power, but first and foremost for being small and agile just like the Scorpion. Carlo AbarthFri, 19 Feb 2021 09:22:37 +0100Abarth is celebrating 70 years of history and introducing the 595 esseesse and the 124 Rally Tribute at the Geneva International Motor Show, 19 Feb 2021 09:22:37 +0100