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02 Feb 2021

The high-performance Italian Brand Abarth renews agreement with Dubai’s first fully-integrated motorsports complex, Dubai Autodrome, for the year of 2021

17 Sep 2020

Abarth Middle East launches the new limited edition Abarth 695 70°Anniversario, an iconic model inspired by Carlo Abarth’s legacy to celebrate the brand’s 70th anniversary

14 Sep 2020

  • National Auto introduces innovative digital concept to UAE market.
  • The Virtual Tour Experience brings the Fiat & Abarth showroom to customers.
  • Dubai, September 14th 2020: National Auto, the exclusive distributor for Fiat and Abarth vehicles in Dubai and the Northern Emirates, has launched their Virtual Tour Experience, an exciting new concept that brings the showroom to customers.

    Supporting social distancing measures, the cutting-edge new digital concept allows Fiat and Abarth enthusiasts to browse through National Auto’s range of stylish and exciting Italian compact cars, including the super-chic Fiat 500 and the soul-stirring Abarth 595 Competizione, from the comfort of their own home using a PC, laptop or handheld device.

    Virtual Tour Experience

    Using state-of-the-art digital scanning and Virtual Reality technology, the Virtual Tour Experience (VTE) brings prospective customers into the showroom via a web browser (PC, smartphone, tablet), or a Virtual Reality headset, as if they were physically entering the showroom themselves.

    The immersive 3D 360° Virtual Tour in 4K resolution offers several modes, including dollhouse, floorplan, and tag points/pop-ups, that provide a comprehensive overview of the entire showroom. Customers can navigate the showroom using the tag points, stopping and viewing each vehicle displayed in the viewing gallery with 360° exterior and interior views. Each vehicle will include clickable icons that trigger pictures, videos, brochures, and links to book test drives or contact the sales team.

    As the customer explores the virtual space, they’ll come across pop-ups around the showroom providing brand and product information, embedded videos and links to the main product pages on Fiat Dubai’s website.

    A VR ‘hot lap’ experience of the Abarth 595 Competizione taken at the Dubai Autodrome is also accessible through a link tagged inside the Virtual Tour, bringing a 360-degree view of the thrilling acceleration and the magnificent roar of the iconic Record Monza Exhaust right to your mobile device.



    The VTE’s web link can easily be shared via social media or email, and will also be available on Google Maps’ Street View mode, so that any curious browser using Google Maps can access the showroom instantly.

    The Virtual Tour Experience is being launched in tandem with Fiat Chrysler Automotive’s iShowroom concept, providing customers with a fully immersive, all-round digital showroom experience to make their car buying experience fun, informative and, most importantly, safe.

    Virtual showroom tour available on this link:




    National Auto

    National Auto, part of the Al Ghandi Auto Group, one of the oldest automotive retailer groups in the region with over 50 years of existence are specialists in the industry. National Auto offers a selected range of new and used automotive innovations, as well as comprehensive world-class after-sales and parts support. National Auto provides a wealth of knowledge and expertise in vehicle sales, service and genuine parts for world-renowned brands Fiat, Abarth, Lancia, SsangYong and Proton in Dubai and the Northern Emirates.


    Press Contacts

    For more information, please contact:

    Mirna Tamimi

    Senior Account Executive

    Gambit Communications

    +97156 1089912




    National Auto introduces innovative digital concept to UAE market.
  • The Virtual Tour Experience brings the Fiat & Abarth showroom to customers.

25 Jun 2020

FCA is restarting with children and their future, by supporting the work of Save the Children.

22 Jun 2020

UAE-based Abarth enthusiasts’ club formally recognised by FCA Middle East

21 May 2020

All the secrets of the new Spoiler ad Assetto Variabile fitted to the iconic Abarth 695 70° Anniversario.

18 Feb 2020

Readers of the prestigious German magazine "auto, motor und sport" have once again selected the Abarth 595 as the winner in the “Imported Mini Cars" category.

28 Mar 2019

Getting behind the wheel of your FCA Group vehicle has become part of everyday life. Starting the engine and setting off is a comfortable, automatic action behind, but behind that simple action lies a process of complex, detailed work that involves hundreds of people around the world. The FCA

27 Feb 2019

Abarth vehicles are renowned for their high performance and power, but first and foremost for being small and agile just like the Scorpion. Carlo Abarth

10 Feb 2019

For the fourth time in a row, the Abarth 595 has been voted "Best Car" in the imported "Mini Car" category by the readers of "Auto Motor und Sport" magazine. An exceptional result that saw the 595 collect 30.6% of all votes. In the overall rankings, with 20 contenders in play, the Abarth 595 scored another extraordinary result, finishing second with 18.3% of all votes.

24 Jan 2019

For 2019, the Abarth 595 - available as a hatchback and convertible, and in Turismo and Competizione configurations - offers owners new opportunities to stand out even further from the crowd with two new body colours available for the first time and a range of special packages that make this remarkable vehicle even more unique.

05 Mar 2018

Three years in a row! Yes, that's right, the Abarth 595 has once again reasserted its credentials by winning the German magazine 'Auto, Motor und Sport' readers choice award as the best car in the 'Imported Mini Car' category.

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