Maserati GB Ltd announces the opening of Graypaul Birmingham in Solihull

Maserati GB Ltd is delighted to announce the opening of Graypaul Birmingham, the new Maserati dealership in Solihull.

This latest addition to the Maserati Dealer Network expands the Sytner Group involvement with the Trident Marque to four sites in the UK - Nottingham, Egham, Edinburgh and now Birmingham – a testament to the strength and prestige of the Maserati brand and its long term partnership with the Sytner Group.

Sytner Group Franchise Director Mario Vignali will be based at the Birmingham dealership to dedicate his many years’ experience in the business to this new venture.

Graypaul Birmingham in Solihull features state of the art sales and aftersales facilities, with four dedicated showroom places to showcase the Maserati range, soon to include the GranCabrio, and additional under-cover space to display pre-owned vehicles.

There is also a dedicated specification room – the “Atelier Maserati” – where clients can create their bespoke car under the expert guidance of the Maserati sales team, just like they would for a tailored suit. The Atelier provides examples of the available options for the interior thanks to a special table showing colour samples of the leathers, carpets, stitching and finishes. Clients can also browse colours for the interior and exterior and see, feel and touch for themselves how the different materials combine with one another, allowing them to visualise the options selected on the electronic Car Configurator, also accessible from the “Atelier”.

Mario Vignali, Franchise Director, commented: “We are exceedingly proud to be representing Maserati in Solihull and this new dealership demonstrates the confidence and the passion we have for the brand. We are looking forward to receiving our first Maserati GranCabrio in April and these new showroom facilities will showcase it at its best.”

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For further information please contact:

Silvia Pini    
Head of Communications
UK and West Europe
Maserati GB Ltd.
Tel +44 1753 878 705
Fax +44 1753 878 770
Mob +44 7764 157270  
e-mail: SPini@maserati.co.uk                                                                

Notes to editors:

1) Contact details for Graypaul Birmingham are as follows:
Graypaul Birmingham – 120 Highlands Road – Shirley – Solihull – West Midlands -– B90 4NUTel: 0121 701 2458 

2) Graypaul Birmingham is part of the Sytner Group which has over 5,000 employees throughout the UK and a turnover of £2.2bn. The Sytner Group came 3rd in the Sunday Times “Best Companies To Work For” and is the only UK company to have been ranked in the top 6 for three consecutive years. Sytner UK is part of the Penske Automotive Group, one of the largest automotive retailers in the world.

 3) Facts and figures about the Graypaul Birmingham dealership:

• 20 employees
• 2200 m2, with 1000 m2 in sales and 1200 m2 in aftersales
• 8 workshop bays with dedicated state-of-the-art diagnostic equipment
• 100 m2 of dedicated storage for spare-parts

4) The Maserati GranCabrio is now on sale via the Maserati Dealer Network. The first right hand drive examples will reach the UK showrooms in April at a price of £96,175. For further information on prices and options, to locate the nearest dealership or to book a test drive, customers can contact the Maserati Info Centre on 0800 064 64 68 or visit www.maserati.com.