Stellantis India Inaugurates New Jeep® And Citroën Dealership Under Stellantis Brand House (SBH) In Kanpur In Partnership With Motobahn

Kanpur | March 27, 2026: Stellantis India today announced the inauguration of a new Stellantis Brand House (SBH) in Kanpur, operated by Motobahn, marking a significant expansion of the company’s retail and service footprint in Uttar Pradesh.
The SBH is designed to offer a complete Sales, Service & Spares experience for both Jeep and Citroën, bringing worldclass multibrand mobility solutions to customers across Kanpur and the adjoining Unnao region.

The inauguration was attended by Stellantis officials and Motobahn management. As part of the ceremony, Bigg Boss Season 19 winner Gaurav Khanna received his new Citroën Aircross X at a special delivery moment, adding excitement and visibility to the event.

The new SBH brings together Stellantis’ two global brands under one roof:

Jeep: Iconic for its 85-year legacy of freedom, capability, and adventure, Jeep continues to appeal strongly to customers seeking rugged performance, lifestyle experiences and premium SUVs.

Citroën: A global brand rooted in comfort, innovation and humancentric engineering, Citroën addresses the needs of families, firsttime buyers and customers prioritising modern design and everyday usability.

By integrating both brands in a single facility, Stellantis aims to enhance accessibility, strengthen aftersales support and deliver a holistic premium mobility experience to customers in Kanpur, Unnao and nearby regions.

Expressing his pleasure on the occasion Shailesh Hazela, Managing Director & CEO, Stellantis India, said: “The new Kanpur Stellantis Brand House reflects our commitment to delivering a unified, high-quality experience for customers of both Jeep and Citroën. We are proud to deepen our presence in Uttar Pradesh—bringing our dual-brand world-class experience closer to our existing and new customers in Kanpur and the adjoining Unnao region. Kanpur and Unnao are important and fast-growing markets for us, that represents the Stellantis vision. We congratulate the Motobahn team for creating a modern, multibrand facility”

“We are glad to welcome Gaurav Khanna and his family as he takes delivery of his Citroën Aircross X from our Kanpur Stellantis Brand House. Citroën has always stood for Care, Comfort and Confidence—values that resonate deeply with families. Our vehicles are designed to offer reassurance, comfort and peace of mind, earning the trust of customers for their everyday journeys and shared moments on the road.”

Amit Singh, Dealer Principal, Motobahn, said: “We are delighted to join the Stellantis network and bring both Jeep and Citroën closer to customers in Kanpur and Unnao. Our objective is to deliver a transparent, customerfirst experience across both brands, backed by highquality service and a modern retail environment. This SBH strengthens our ability to serve customers with world-class sales and after-sales support.