Press Releases

Shaped by customer voice, Citroën activates an agile, bookings‑led model for select variants; First outcome includes Aircross X Max Turbo (5-seater) and C3 Live (O)

• Citroën India now offers a customer centric, demand‑sensing, bookings‑led model for select variants
• Rapid portfolio action through a listen → learn → launch loop
• First outcomes under this model:
  • Aircross X Max Turbo (5‑seater) — comfort‑led 5‑seat configuration; enhanced second‑row space; rear centre armrest with cupholder; 3‑step seat recline
  • C3 Live (O) —10 + curated convenience & tech bundle
  • Bookings now open

The delivery further strengthens Citroën India’s growing footprint in mobility solutions, particularly within Tier-II and Tier-III markets

INCREASE REPRESENTS 48.6% GROWTH IN Q2 2025
- Expansion aligns with Citroën 2.0 – “Shift Into the New” strategy, focused on strengthening network and customer experience
- Aligns with Stellantis’ vision to offer immersive, customer-first experiences across digital and physical touchpoints
- Expected to close the year with 135 POS through a mix of unique formats delivering a modern service & retail journey
- The quarter has also seen a massive revitalisation of the service network through a combination of direct expansion (8 new dealerships), Hub & Spoke Model (12 additional POS&S through Project Vistar and 23 new pop-up retail as part of the Network Expansion Program.

Citroën India announced a strategic partnership with IndusInd General Insurance, one of India’s leading private general insurance companies, to redefine the car ownership experience for its customers. This collaboration is designed to deliver maximum convenience, confidence, and protection, ensuring that every Citroën customer enjoys a worry-free journey from day one.

Strategic alliance to offer tailored financial solutions across Tier 2 and Tier 3 markets

With Oriental Insurance on board, Citroën customers can now access a wider bouquet of tailored motor insurance solutions that combine easy policy issuance, best-in-class coverage, and faster, hassle-free claim processing. By reducing paperwork and enabling early settlement of claims, the partnership ensures peace of mind from day one of ownership.

The GST reform, coinciding with the onset of the festive period marked by Onam, Anant Chaturdashi, Navratri, Eid and Diwali, is expected to catalyse demand and accelerate industry growth beyond earlier forecasts.

The Citroën Basalt has quickly become a true head-turner, fusing the confident stance of an SUV with the sleek silhouette of a coupé.

Citroën’s journey in motorsport spans over nine decades, beginning with the legendary “Rosalie” C6F in 1931 and evolving through a lineage of rally icons like the Traction Avant, ZX Rallye Raid, Xsara WRC, C4 WRC, and DS3 WRC. From the rugged terrains of the Paris-Dakar Rally to the precision-demanding circuits of the World Rally Championship (WRC), Citroën has consistently used motorsport as a proving ground for its engineering prowess. The brand’s dominance in WRC, particularly under the leadership of Guy Fréquelin and with drivers like Sébastien Loeb, resulted in nine Drivers’ Championships and eight Manufacturers’ titles, showcasing not just speed but reliability and innovation 

The New Citroën C3X is the only SUV in its segment offering Cruise Control with Speed limiter functionality, enhancing highway comfort, making long journeys more relaxed and efficient. An auto-dimming Inside Rearview Mirror (IRVM) ensures a glare-free drive at night, while the new HALO 360-degree camera system with seven viewing angles offers enhanced visibility and future-proofs the driving experience. Additional updates include LED Vision projector headlamps, LED Projector fog lamps, LED interior lighting, and a rear USB Type-C port for fast charging on the go. A perimetric alarm system and the comprehensive safety suite makes the Citroën C3 a trusted companion.

Stellantis continues to expand its reach in India with a growing network of Jeep® and Citroën touchpoints across key cities. The Ahmedabad facility joins a growing list of multi-brand destinations that embody the group’s long-term strategy of combining scale with a customer-first approach, leveraging the power of its diverse portfolio.

• HDFC Bank becomes the preferred financier for Stellantis brands in India: Earlier with Jeep, Maserati and now Citroën.
• Buyers will get competitive interest rates, flexible repayment options, and the HDFC Xpress Car Loan with 30-minute digital disbursals and zero paperwork.
• Leveraging HDFC Bank’s extensive network and trusted legacy, the tie-up ensures enhanced convenience and financial agility for both customers and dealers.

The C3 Sport Edition wears its athletic persona proudly—featuring bold ‘SPORT’ decals, ambient lighting, and sporty pedals that bring energy to every drive. Inside, the cabin is distinct with custom seat covers, seatbelt cushions, and carpet mats—all styled to add to the C3’s athletic identity. Additionally, a new body colour – Garnet Red – has been introduced for the first time in the C3 lineup.

Stellantis India, in collaboration with ASSIST Asia, today launched Project INSPIRE, a landmark Corporate Social Responsibility (CSR) initiative focused on bridging the skills gap in India’s evolving mobility and manufacturing sectors.

Citroën and Jeep Roll Out Summer 2025 Campaigns to Enhance Vehicle Performance and Customer Delight 

Citroën is offering attractive savings of up to INR 2.80 Lakhs on select models throughout the celebratory period until 30th June 2025.

This leadership realignment underlines Stellantis India’s commitment to delivering excellence, innovation, and growth in one of the company’s key markets.

• Bringing affordable, high-quality vehicle maintenance to Indian customers
• Aiming for a network of 100+ multi-brand service centers across India
• Expert-driven, cost-effective solutions for all vehicle brands

SUV ATTITUDE WITH COUPÉ ELEGANCE AT INTRODUCTORY PRICES STARTING INR 7.99 LAKH VALID ON DELIVERIES TILL 31ST OCTOBER 2024 

Stellantis inaugurates a new innovative lab and expands office in Bengaluru, enhancing capabilities in software-defined vehicles and audio systems, and solidifying its role as a key global hub for innovation.