Press Releases

In chapter 2 of the documentary series on the 115 years of Lancia history – entitled “A brand and its unique identity” – Luca Napolitano, CEO of the Lancia brand, and Roberto Giolito, Head of Heritage Alfa Romeo, Fiat, Lancia and Abarth brands, talk about the evolution of the logo and the origin of the names of Lancia’s iconic cars.

Until January 2^nd, 2022, The Museum of Modern Art in New York presents Automania, an exhibition focusing on the social, urban and environmental transformations brought about by the advent of the automobile in the 20^th century.

Sunday, July 11^th will witness the running of the 39th edition of the Cesana-Sestriere, one of the biggest international historic sportscar racing events, forming part of the European and Italian vintage car speed championships.

MAUTO celebrates the 50^th anniversary of the Fiat 127 and pays tribute to its designer, Pio Manzù.

Wednesday, June 23^rd saw the end of the 2^nd edition of the REB Concours, a prestigious beauty contest for vintage cars, held at the Circolo di Golf Roma Acquasanta.

The remarkable 1000 Miglia 2021 has come to an end, flying the flag of Alfa Romeo: let alone overall victory, emotions and indelible memories remain while we wait for the next edition, from the vintage Alfa Romeos entered by the Heritage department – all of which reached the finish line, to the ovations received by the Giulia GTA and GTAm on the roads of the “Freccia Rossa” (“Red Arrow”)

We can still feel the chills of an edition that has strengthened the bond between the brand and the “Freccia Rossa” (“Red Arrow”) even further.

Last night witnessed the conclusion of the third exciting section, taking the convoy from Rome to Bologna.

Yesterday the 1000 Miglia convoy went deeper into the Italian peninsula, traveling from Viareggio to Rome.

The Alfa Romeo legend returns to take on the roads of the 1000 Miglia: 400 classic cars in the race, 50 of which belong to the Biscione brand, which is also lining up the Giulia and Stelvio in the official convoy.
Yesterday's stage took the convoy from Brescia to Viareggio, amid enthusiasm from the same public that has always accompanied the race, who lit up with passion as they saw the new Giulia GTA and GTAm pass.

The 39^th edition of the historical re-enactment of the “Freccia Rossa” (“Red Arrow”): today, the race paddock in Brescia hosted the sealing of the classic cars, not a simple formal ceremony but rather a ritual to bring on the high emotions of the competition.
The cars then paraded in Piazza della Vittoria, to the admiration of the public, before leaving for Viareggio (Tuscany).

The countdown has begun for the “most beautiful race in the world”, on its traditional Brescia-Rome-Brescia route. Four models from the vintage Alfa Romeo collection will be taking part: the 6C 1500 Super Sport (1928), the 1900 Sport Spider (1954), the 2000 Sportiva (1954) and the 1900 Super Spider (1956).

The acronym “TC”, short for “Turismo Competizione”, is linked to Abarth’s roots. The first car to bear the name was the Fiat-Abarth 850 TC, now celebrating its 60^th anniversary.

The 2^nd edition of the REB Concours, a prestigious beauty contest for vintage cars, is due to take place From June 21^st to 23^rd at the Circolo di Golf Roma Acquasanta.

A new museum in the heart of Milan houses the priceless permanent collection of the “Compasso d’Oro”, the oldest and most authoritative world design award, established in 1954. The most representative pieces include the iconic Fiat 500, the recipient of awards in 1959 and 2011.

The project shared between Heritage and Mopar^® offers collectors and owners a selection of original spare parts for vintage cars. Launched in late 2019, the “Heritage Parts” catalog has now had new products added, some in limited editions

Readers of the car magazine once again vote historic and current Alfa Romeo vehicles as winners.

• Abarth 1000 SP: a name that still makes the hearts of fans of the Scorpion brand miss a beat.
• Designed in 1966 by the Milan engineer Mario Colucci, the Abarth 1000 Sport Prototipo was a lightweight and powerful spider. Only a limited number of units were built, and would come in victorious all over Europe, helping to spread the brand's fame.

The multi-year partnership between Alfa Romeo and the “most beautiful race in the world” continues. From June 16^th to 19^th, the renowned contest will be run as always from Brescia to Rome and back again.

For over five years now, the Heritage department has been carrying out protection and valorization activities on historical models from the Alfa Romeo, Fiat, Lancia e Abarth brands.