08 Dec 2011
"Seduction" Gets the "Pop-Up" Treatment
Viral video featuring the Abarth 500 to get VH1 “Pop-Up” Treatment. 60-second clip now filled with “Pop-Up” fun facts. “Seduction” achieved over One Million Hits in its first week. More than Two Million people have currently viewed the video.
FIAT USA's viral "Seduction" video is receiving the "Pop-Up Video" treatment courtesy of Music Network VH1. A "Pop-Up" version of the digital hit will be featured on VH1.com's "Pop-Up Video" site (http://on.vh1.com/FIATpop) until the end of the month, giving FIAT and VH1 fans the opportunity to view fun facts about the 60-second spot that has intrigued more than two million people in the few short weeks it has been live.
"Seduction' was created to generate awareness of the U.S version of the Abarth 500 which is currently being launched in North America.