29 Apr 2011
Statement Regarding Revised Alfa MiTo for Ireland
Alfa Romeo MiTo range revisions expedited for UK market Fiat Group Automobiles Ireland focussed on optimising revised Alfa Romeo MiTo for 2012 Full details of revised Alfa Romeo MiTo to be announced in September
On April 28th Alfa Romeo UK announced detail of its revised Alfa Romeo MiTo range for 2011. In its press release it highlighted new technologies, a new engine range and new trim levels for the revised MiTo, as well as some minor design tweaks.
Because April is a key vehicle registration month for the UK and because it is one of the largest markets in Europe, the range revisions for the UK were naturally prioritised and expedited by Turin.
However, because the Irish registration system is skewered heavily towards the first four months of the year, it made more sense for Fiat Group Automobiles Ireland to focus on how best to position the Alfa Romeo MiTo for 2012. Using the experience of Alfa Romeo UK, FGAI will be better able to optimise the engine range, trim levels and pricing of the revised Alfa Romeo MiTo to maximise its appeal next year.
Full details of the revised Alfa Romeo MiTo for Ireland will be announced in September.