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08 Oct 2014

ALFA ROMEO 4C NAMED “PERFORMANCE CAR OF THE YEAR 2015” BY THE ASSOCIATION OF PROFESSIONAL MOTORING PRESS

Alfa Romeo 4C sees off a long list of strong competitors to claim the Performance Car of the Year title in the APMP inaugural awards. Jury members were impressed by its handling, performance and astonishing value for money, offer supercar looks and performance for just €69,900. This is the latest in a long list of prestigious accolades the Alfa Romeo 4C has won since it was launched

ALFA ROMEO 4C NAMED “PERFORMANCE CAR OF THE YEAR 2015” BY THE ASSOCIATION OF PROFESSIONAL MOTORING PRESS

The Alfa Romeo 4C has been named "Performance Car of the Year 2015" in the inaugural Association of Professional Motoring Press (APMP) Car and Van of the Year Awards at a gala event held in the Powerscourt Hotel in Co. Wicklow.

Having been launched in Ireland earlier this year, along with the 2014 Alfa Romeo MiTo and Giulietta, the motoring media had the opportunity to push the Alfa Romeo 4C to its limits on track at Mondello Park at the press launch, and then later to experience it on public roads over several days, to get a true understanding of the breadth of the car's abilities.

Members of newly-formed motoring journalist association were particularly appreciative of the advanced, lightweight materials employed in the construction of the Alfa Romeo 4C, which results not only in astonishing performance and exceptional handling characteristics but also in lower fuel consumption and reduced CO2 emissions, which in turn has a positive knock-on effect in terms of road tax and VRT. Indeed, the relatively low level of registration tax levied on the Alfa Romeo 4C is part of the reason it represents such astounding value at €69,900, having been described in the Irish press as "an out-and-out bargain".

The members of the APMP Car and Van of the Year Awards judging panel are amongst the most respected motoring writers in Ireland, representing 45 well-known publications across all media, including national and regional print media, TV, radio, blogs and websites. Vehicles are judged on a wide variety of criteria including design, performance, efficiency, safety, technology, value-for-money and driver appeal based on the test drive experiences of each jury member.

Commenting on the win, APMP Chairperson Michael Sherdian noted: "The Alfa Romeo 4C is outrageous fun to drive. With supercar looks at a fraction of the cost Alfa Romeo has a true star with its pocket-rocket 4C."

Gerry Clarke, Country Director FIAT Group Automobiles Ireland, commented: "The Alfa Romeo 4C has won a number of significant accolades across Europe since it was launched and this latest award, as decided by some of the most respected, experienced and widely-read motoring journalists in Ireland, is amongst the most prestigious yet. We're hugely grateful to the APMP for acknowledging the efforts of Alfa Romeo's engineers in producing something truly advanced, unique, exhilarating and attainable in the astonishing Alfa Romeo 4C."

About the Alfa Romeo 4C:
Designed and engineered by Alfa Romeo and built at the Maserati plant in Modena, the mid-engined Alfa Romeo 4C employs the latest technologies of Alfa Romeo's newest models: The new, all-aluminium 1750 Turbo Petrol engine; the latest-generation "Alfa TCT" dry twin clutch transmission and the Alfa DNA driving mode selector - now with a new "Race" mode.

Less than 4m in length and with a wheelbase of 2.38m, the Alfa Romeo 4C's compact shape accentuates its remarkable agility: With a dry weight of 895kg and a 40:60 front-to-rear weight distribution, the 4C is capable of generating 1.1g of lateral acceleration and in excess of 1.2g of deceleration force.

With 240hp and 350Nm, 0 to 100km/h takes just 4.5 seconds and top speed is 259km/h, but this supercar performance isn't at the expense of the environment. Due to its light weight and advanced engine and transmission technologies, the emissions of the Alfa Romeo 4C fall well within the strict limits of Euro 6. Its official combined-cycle fuel economy figure is 6.8L/100km and its CO2 emissions are just 157g/km.

The Alfa Romeo 4C is on sale in Ireland priced from €69,900.

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