Mopar® is at the Paris International Motor Show 2012

• Mopar® and Fiat Group Automobiles Service: working together for global integration at the customer's service

• One of the major players on the market with more than 500,000 accessories and spare parts listed in the catalogue, 2,000,000 square metres of spare parts warehouses and over 400,000 orders a day

• A wide range of accessories for customising your car to make it truly unique

• "Mopar Vehicle Protection", the most advanced solutions for driving with peace of mind

• Top-quality Fiat Group Automobiles and Jeep® merchandise

• Fiat Group Automobiles Customer Care is ever more digital

The new division for Europe, the Middle East and Africa (EMEA) of Mopar®, the Chrysler Group LLC and Fiat S.p.A. Service & Parts and Customer Service brand, is taking part in the Paris International Motor Show 2012 to be held from September 29 to October 14. The Group brand stands will be showcasing an extensive range of products offered to customers both at the time they purchase a new vehicle and in the later stages to personalise it with special services and accessories. This complete service is summed up by the new slogan "Mopar®. More care for your car" that the Mopar® EMEA division will be introducing on the international scene in Paris.

In detail, the Mopar® exhibition will be focusing on three areas of great value and interest in the aftersales area: accessories, merchandise and extended warranty and roadside services.

Mopar® and Fiat Group Automobiles Service: providing global integration to customers

The partnership between Chrysler Group LLC and Fiat S.p.A. develops further with the growth of the Mopar® brand in Europe, Africa and the Middle East while integrating services, spare parts and customer service plans able to support dealers and customers even more efficiently on a global scale.

The new commercial strategy is the natural consequence of the sharing of many components and systems by the models from the two car makers, and allows global distribution and service procedures to be rationalised with a resulting operational efficiency and enhanced customer service.

Established in 1937, Mopar® made a name for itself with a line of top-performance components for racing cars in the 1960s and is celebrating 75 years of business this year. The brand is consolidating its position as one of the major market players and today is even more integrated with Fiat Group Automobiles.
A single international organisation that can already take pride in truly amazing figures:

• a widespread presence with distribution in over 120 countries

• more than 50 distribution centres

• more than 45 sales offices

• more than 20 customer call centres

• more than 500,000 spare parts and accessory components listed in the catalogue

• more than 2,000,000 m³ of total spare parts warehouse space

• more than 11,000 delivery address centres

• more than 400,000 orders every day.

These figures admirably demonstrate the commitment of Mopar® to satisfy the customer in the best possible way, with about 70 million Chrysler Group and Fiat vehicles estimated on the road.
The integration process was put into motion with the new "packaging" that will distinguish all of the new products. It will incorporate the name Mopar® and the logos of the Abarth, Alfa Romeo, Chrysler, Dodge, Fiat, Fiat Professional, Jeep®, Lancia, SRT and RAM brands.

The Group brand stands will be showcasing an extensive range of products offered to customers both at the time they purchase a new vehicle and in the later stages to personalise it with special services and accessories, in addition to a brand-new range of merchandise. In detail, the Mopar® exhibition will focus on three areas of great value and interest in the aftersales area: accessories, merchandise and "Mopar vehicle protection" services.

A wide range of accessories for customising your car so it is truly unique

A high visual impact Mopar area was set up in each of the areas dedicated to Fiat, Lancia, Alfa Romeo and Jeep® to introduce the many, exclusive accessories and merchandise using
displays, explanatory videos and touch screens. The Mopar logo also appears on the columns of the dedicated area and floor of the Jeep® stand. The public will have the opportunity to admire a selection of accessories for the models with the most customisation options: the new Fiat Panda Trekking with the exclusive Nitro pack, Freemont Park Avenue and Fiat 500L, Alfa Romeo Giulietta and MiTo, the Lancia range and Jeep® Grand Cherokee and Wrangler.

In detail, a Fiat Panda Trekking equipped with the new Nitro kit will be on display at the Fiat stand. Developed with the American leading snowboard maker, the pack targets the most dynamic customers who want a car for enjoying all sorts of open-air sport with a 490 litre Freebox, its roof bars and a "Road Warriors" Nitro snowboard. All this and more, with style details like body stickers and the handy backpack with cool "Nitro - Fiat Free Style Team" graphics.

The spotlight will also be on the new Fiat Freemont Park Avenue, the top-of-the-range vehicle which includes sophisticated chrome-plated 19 inch rims, door handles, moulding, roof bars and mirrors.  Finally, the new Fiat 500L will be showcased in Paris with a wide range of accessories, such as 17 inch diamond black rims,  clothes hook, special external rear-view mirror covers and bonnet moulding. Turning the 500L into a distinctive and customised object was the goal of the International team Mopar® that has worked in close contact with the Centro Stile Fiat, recapturing the original mood of the Fiat 500. The new Fiat 500L Lineaccessori offers customers the chance to eclectically personalise their car by choosing from more than 140 unique and exclusive products in terms of style and versatility. The Fiat 500L is the Fiat Group Automobiles car with the most accessories available.

For "Performance, Comfort, Safety & Agility",  Alfa Romeo is presenting the brand-new MiTo SBK Limited Edition 1.4 170 HP QV with side skirts, rear dam,  racing spoiler and 18" titanium alloy rims. This special car - of which only 200 will be made - is based on the sportiest version of the model and sports the legendary "Quadrifoglio Verde" four-leaf clover emblem which has identified some of most dynamic Alfa Romeo creations over the years. They both celebrate the prestigious and fiercely contested Superbike championship, the top-ranking motorcycling event that Alfa Romeo has been involved in since 2007. Alfa Romeo is the brand able to convey the spirit of the event more than all the rest.
Focus will also be on the Giulietta, introducing an exclusive sports kit including: carbon spoiler and mirror covers, 18" 8C-style alloy rims, carbon gear lever knob with aluminium gear plate, carbon dashboard insert, carpets with logo, kick plate with logo and tyre valve caps with logo.

To further enhance the characteristic elegance of Lancia cars, the brand is introducing a complete customisation range for all of its cars: black side skirts, carpet mats with the car's logo, chrome-plated tailpipes, glossy black boot liner and two-tone 16" alloy rims. What is, on the other hand, specific for each model is the "Blue&Me Tom Tom LIVE" navigation system (for Ypsilon); carpet mats and aluminium kick plate, both with the car's logo, and protective boot liner (for Delta); carpet kick plate and mats, again with the car's logo, for the Voyager and Thema.

Finally Jeep®, the world famous byword for "Freedom, Wild Spirit & Adaptability", is showcasing the new Jeep Grand Cherokee SRT Limited Edition special series with black tailpipes and integrated rear dam. Finally, a Jeep Wrangler Rubicon with new daytime running lights, special mats, new body details and 17" alloy rims, all painted grey.

Mopar® Vehicle Protection: the new Fiat Group Automobiles warranty and servicing packages

Launched in Italy in June and shortly in other countries across Europe, "Mopar® Vehicle Protection" is offering two new services ("Easy Pack" and "Premium Pack") which enhance the privileged relationship between customers and the official Fiat Group Automobiles network.

In detail, "Easy Pack" offers scheduled servicing operations (service coupons) for Fiat, Lancia, Alfa Romeo, Abarth and Jeep vehicles at prices must lower than listed. Total discounts can be as high as 30%. "Easy Pack" comes with from two to five services and secures a 25% discount on the cost of parts, in addition to a very advantageous flat rate for manpower throughout Italy.

"Premium Pack" adds all the wear materials that must normally be replaced during the vehicle's life to the advantages of "Easy Pack". With three levels - Bronze, Silver and Gold - customers are sure to find the solution that best adapts to their different mileage and needs. "Premium Pack" too features particularly advantageous prices and the certainty of the highly qualified assistance of the official Fiat Group Automobiles network.

These new services complement the possibility of extending the warranty to include mechanical, electrical and electronic faults for up to six years in addition to the two year contractual warranty, securing a pleasant driving experience for customers, free from problems caused by faults and breakdowns.

Other services include seasonal check-up plans, which can be purchased separately or in a coupon book, so that the vehicle is always in great shape. Seasonal summer and winter check-ups and the "Green Check-Up" to ensure eco-friendly running are now available from the Official Network.

Top-quality products in the Fiat Group Automobiles and Jeep® merchandise line

Visitors to the Paris Motor Show will discover the Fiat, Alfa Romeo, Lancia and Jeep® merchandise on display at the respective stands. For instance, the Alfa Romeo area will be showcasing the brand-new Vintage collection that makes direct reference to the glorious past of the brand that has written some of the most important pages in automotive history. In detail, the Vintage collection includes a range of objects based on Alfa Romeo Heritage - posters, advertisements, owner handbooks and more - and a clothing range that reflect the colours and materials that run in Alfa's blood: leather bag, sunglasses, crash helmet and iPad holder, all with a distinctive vintage look.  
These top-quality, highly original products are all shown in the official FGA catalogues grouped by thematic areas, such as, for instance, Clothing, Style Accessories, Design, Technology, Decorative Items and Heritage. All items are designed and made for Fiat Group fans. This is an exclusive collection that intends to express and champion a lifestyle capable of intriguing the whole world.

Fiat Group Automobiles Customer Care is ever more digital

At the Paris Motor Show, Mopar® will also be presenting its range of Customer Care apps dedicated to all motorists, which have been downloaded by 140,000 users across Europe.

"Ciao Fiat Mobile", "Lancia Everywhere Mobile", "Alfa Romeo InfoMobile", "I am Jeep Mobile" and "Abarth24h Mobile" are available free of charge for iPhone and Android and supply information and assistance simply and quickly.

New Owner Handbooks (namely, Bravo, Grande Punto and New Panda for "Ciao Fiat Mobile", New Ypsilon, Flavia and Delta for "Lancia Everywhere Mobile", Grande Punto for "Abarth24h Mobile", Cherokee, Compass and Wrangler per "I am Jeep Mobile" and 147 and 159 for "Alfa Romeo InfoMobile") have been made available to satisfy the customers' needs and to continuously improve interfaces to increase the accessibility of information. Mobile roadside rescue services have been extended in France, Italy, Belgium, Luxemburg, Germany, the Netherlands, Poland and Portugal.

Several new features will be added soon. These include the Fiat 500L Owner Handbook, a system for notifying users when app service updates are available, "Augmented Reality" for I am Jeep Mobile,  a service allowing Italian users to view multimedia contents in augmented reality mode and the extension of roadside rescue services to Austria, Switzerland and Greece.

As further confirmation that experimentation and innovation are key to Customer Care activities promoted by Mopar®, the service has turned to social networking and Twitter has been chosen as a new channel for interaction with Italian customers. By sending a public tweet or a private message to @FiatCareIT and @AlfaRomeoCareIT, customers and Twitter users can receive support from a team of dedicated team of operators.

The Mopar® Brand

Mopar® is Chrysler Group LLC's service, parts and customer-care brand. Thanks to the partnership between Chrysler Group LLC and Fiat S.p.A., Mopar® is currently expanding its global coverage by integrating services, spare parts and customer care operations to enhance the range of services for dealers and end customers worldwide. With Fiat S.p.A., the global range of Mopar® includes more than 500,000 spare parts and accessories distributed in over 120 countries. Mopar® is the reference brand for all original spare parts and accessories for the Chrysler Group and Fiat S.p.A. brands.
Mopar® products are unique in that they are engineered with the same teams that define the technical specifications for Chrysler Group and Fiat S.p.A. vehicles - a direct connection that no other aftermarket parts company can provide.

75 Years of Mopar®

Established in 1937, the Mopar® brand (a simple contraction of the words MOtor and PARts) started making a name for itself in the 1960s - the muscle-car era. The Chrysler Corporation built race-ready Dodge and Plymouth equipped with special high-performance parts. Mopar® started carrying a specific line of "special parts" for racers and developed its racing parts division called Mopar® Performance Parts to enhance speed and handling for both road and racing use. The brand then expanded to include the technical servicing and customer care business.

Turin, 25 September 2012