Mopar® at “Camp Jeep”, three days of Jeep values

"Camp Jeep^®", the international meeting organised by the Jeep Owners Group and dedicated to all owners and fans of the legendary seven slot brand, will be taking place from September 12 to 14: there will be three days of adventure, off-road driving, fun and freedom. 

To be held on the Riserva Oppici hunting grounds near Parma, Italy, a stone's throw from the Varano de' Melegari racing track, the event is an expression of the Jeep world's strong team spirit and the chance to test the outstanding off-road capabilities of all Jeep 4x4s.

The over ten thousand square metre Camp Jeep will include a village which reflects the brand's signature style, a campsite for staying overnight and various themed areas for an exciting brand experience. Sure to attract the crowds, the Store will be selling the exclusive merchandising collection dedicated to the "Jeep Owners Group". In the Mopar^® area visitors can buy genuine accessories and ask product specialists for advice.

Absolute stars of the stand will be two Jeep Wrangler Rubicon (two and four-door configurations) customised inside and out using Mopar accessories. In detail, the black street-legal Unlimited version displays outstanding care for detail and fits accessories that enhance its functionality and striking look, while the white two-door model was given an extreme off-road outfit, with lift kit, oversized tyres, reinforced bumpers with integrated winch, combined with exclusive black leather interiors and blue accents. The effect is made even more striking by the half doors that enhance the feeling of freedom on-board the legendary vehicle.

Turin, 8 September 2014