RAM Trucks Europe stars at EICMA 2023

The 80th edition of EICMA, held at Fiera Milano Rho, was a success. RAM Trucks Europe attended in support of the show with two iconic models placed in the Fair's most significant areas: a RAM 1500 Rebel hosted VIPs and racers in its wide bed at the EICMA Esports Arena, where the finals of the EICMA Esports MX Championship were hosted; a RAM 1500 Laramie paraded with racers and winners of Super Cross races in the MotoLive arena.

EICMA 2023 ended successfully: the 80th edition of the most important international event dedicated to two-wheel operators and enthusiasts in fact recorded more than 560 thousand total attendances. There were two locations of special interest: the Esports Arena, the brand new and engaging exhibition content dedicated to the gaming world within the Fair, and the outdoor space dedicated to racing, entertainment and shows, the MotoLive arena, with the more than 3,000 grandstand seats always occupied.

RAM Trucks Europe's presence at EICMA 2023

RAM Trucks Europe took center stage thanks to the presence of a RAM 1500 Rebel at the EICMA Esports Arena, the flagship area of the 2023 edition. The iconic model gathered interested parties and motoring enthusiasts, hosting VIPs and prominent guests in the two-wheel world inside its wide bed. Simultaneously, the Esports Arena hosted the final of the EICMA Esports MX Championship, the competition between gamers organized by the event. At EICMA, the top three contest finishers had the chance to compete against internationally renowned racers and VIPs in the Assetto Corsa playing field, and on Sunday, Nov. 12, a spectacular race was staged and streamed live on the official Twitch channels of EICMA and the ESPORTS Partner, with excellence commentary by Davide Valsecchi and Federica Masolin.

At the same time, RAM Trucks Europe supported the show in the outdoor area of EICMA, with a RAM 1500 Laramie parading with racers and winners of the Super Cross races in the MotoLive arena circuit before the awards ceremony.

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Turin, November 14, 2023