The PSA Group: a new website for a new identity

The website complements the Group’s new identity unveiled on 5 April 2016 and is an integral part of the dynamic changes introduced with the Push to Pass strategic plan. It will enhance the Group’s digital presence, combining regular corporate news and updates with regulated information and, in particular, will provide greater visibility for the Group in terms of innovation, corporate social responsibility and manufacturing competitiveness.

The website's architecture, design and navigation were developed with the user in mind, to make information more accessible and research results more relevant for the site's visitors around the world. It was created using responsive design technology to ensure the same high-quality navigation on a smartphone, tablet or computer.

The Group’s approach to digital places a priority on the user experience and involves setting up platforms to interface with the Group's customers, while also encouraging employees to take up new digital technologies. A smartphone application will be launched in the coming weeks so that all of PSA's employees, and particularly those without a work computer, can keep up to date with the Group's latest news.

For Bertrand Blaise, the PSA Group Executive Vice President, Corporate Communications, "The goal of the new website is to better communicate PSA Group’s constantly unfolding story and also respond to changes in the way information is consumed. It serves as a permanent information link between the Group and all of its stakeholders, including its employees."

The groupe-psa.com website adds to the range of corporate information made available by the Group, which can also be accessed through the media website shared with its three brands, Peugeot, Citroën and DS, and the Group's website dedicated to the annual report.