Peugeot to start operations in India

Peugeot to start operations in India

Peugeot has declared its intention to enter the Indian market with both commercial and industrial operations. The brand will produce, as a first step, a mid-sized sedan car. The future production site's location is currently under evaluation.

Dr Rajesh Nellore, Managing Director India, is leading from Mumbai the Group’s activities in India.

"India is a key market and this new implantation reflects our ambition to become a global player. As in China, we will offer Indian customers vehicles adapted to their expectations“ said Grégoire Olivier, Member of the Managing Board and Executive Vice-President of the Asia area.

The Group has three strategic ambitions: become more global, be a step ahead in services and products and reinforce its operational efficiency. Its objective is to reach a share of 50% of its sales outside Europe by 2015, compared to 39% in 2010.