THE LION LOVES FRENCH CINEMA: A MEETING OF ELEGANCE, INNOVATION AND EMOTION

PEUGEOT, an iconic brand of French automotive excellence, confirms its entry into the world of French cinema. With an identity rooted in innovation, elegance, and an exceptional heritage, PEUGEOT has chosen the 7th art as its new territory of expression.
In 2026, PEUGEOT will strengthen its commitment alongside those who contribute to the influence and charisma of French cinema worldwide. Because the Lion loves cinema… and so do its customers!

Why Cinema?

French cinema embodies boldness, glamour, and sophistication, values that resonate deeply with PEUGEOT. By partnering with this world, the brand aims to celebrate French excellence and support major events of the 7th art.

This initiative strengthens PEUGEOT’s cultural roots and creates a powerful emotional connection with its network and customers.

PEUGEOT Puts Pleasure at the Heart of the Customer Experience

At PEUGEOT, pleasure is a core value. Cinema the ultimate art of emotion, offers the perfect setting to share this philosophy. Entering this territory was an obvious choice: to deliver unique and inspiring experiences.

The pleasure of driving, the pleasure of the automobile, and the pleasure of cinema share one common thread: emotion. A feeling that unites PEUGEOT customers, with more than 70% of them going to the movies regularly!

Concrete Actions Starting in 2026

2025 saw PEUGEOT’s presence at two major French cinema events: the César Awards and the Cannes Film Festival. In 2026, the brand will accelerate its involvement in everything that contributes to the success and unique charisma of French cinema:

• Official Partner of the Alpe d’Huez Film Festival
• Additional activations and product placements will punctuate the year 2026

PEUGEOT is proud to be the official partner of the first major cinematographic event of 2026 in France: the 29th Alpe d’Huez Film Festival (19 – 25^th January).

Created in 1997, this unique European festival dedicated to comedy the most popular and unifying pleasure of the seventh art has become the leading event for French-language comedy on the big screen. Set in an exceptional location, at the heart of the Alps in Isère, the festival brings together established talents, rising stars, industry professionals, and the public around a programme that is both demanding and accessible.

(More than 22,000 spectators attended recent editions.)

PEUGEOT will provide a fleet of electric and electrified vehicles for the organisers, including the jury chaired this year by actress Audrey Lamy.

On this occasion, PEUGEOT will proudly sponsor and present the 2026 Audience Award.

“Cinema is an art that evokes universal emotions. At PEUGEOT, we believe innovation and elegance should also be experienced through powerful cultural moments. By partnering with French cinema, we affirm our commitment to supporting creativity and excellence.”

Valérie Candeiller, Global Communications Director, PEUGEOT