PEUGEOT x YELLOWKORNER capturing Allure – A photographic Quest

Because PEUGEOT believes the world is better with Allure, the brand decided to step into the world of visual arts. In collaboration with YELLOW KORNER photography, five artists were chal-lenged with capturing Allure. What does Allure represent to them, what does it mean? How does it translate into photography? Each photographer chose their own location and interpreta-tion of the theme, capturing Allure within their own creative universe.

The result is a collection of images that are as unique as they are alluring, and a series of short documentaries following each of their journeys.

TURNING ALLURE INTO A WORK OF ART

Throughout their quests, Teresa Freitas, Mister Fifou, Laurent Baheux, Oliviero Toscani and Lau-rence Laborie express Allure in different ways, all turning it into a work of art.

Teresa Freitas – The Atlas of Colours

Shot in Morocco

For Teresa, colour is the source of visual pleasure. She embarked on a dreamlike quest to Mo-rocco with her Peugeot 208 to explore the subtle expression of the colours she loves. The result is a floral shoot, in pastel tones, remaining faithful to her delicate and poetic artistic world.

Laurent Baheux – Into the Kenyan wild

Shot in Kenya

Laurent ventured with his Landtrek into the animal kingdom to capture the raw and natural power of allure. His work enthrals us throuh the strength, beauty and pride of the king of the sa-vannah; the lion.

Mister Fifou – Looking for Pride

Shot in Montreuil, France

For over twenty years, Mister Fifou has been the artistic director for countless famous rappers, contributing to over 800 album sleeves. In a deliberately unconventional shoot, he explores ur-ban culture in his 408, to give his unique and electric representation of allure through power and pride.

Oliviero Toscani – Pure Tuscany

Shot in Tuscany, Italy

Oliviero opted to explore Val d'Orcia, Tuscany in his 408 – a region he holds dear. He believes allure can be manmade, his photographs transport us into a world where human intervention blends harmoniously with the natural environment.

Laurence Laborie – Woman to woman

Shot in Lanzarote, Spain

Laurence, a renowned fashion photographer, chose Lanzarote for her quest. Through a glam-ourous roadtrip in her 308, she captures the feminine allure. Strong, magnetic, enigmatic, char-ismatic, and modern, her model is the perfect incarnation of allure.

SHOWCASING ALLURE ACROSS THE WORLD

The PEUGEOT x YELLOW KORNER collaboration doesn't stop with photography and documen-tary material being published simply online. Our brands are coming together to put on major exhibitions in YELLOWKORNER galleries across Europe. 11th October will see a special private view take place at Paris gallery, La Hune. It will feature the 5 artists, as well as key stakeholders: Linda Jackson (PEUGEOT CEO) & Phil York (PEUGEOT Marketing Director), Alexandre De Metz (YELLOW KORNER Co-Founder), Sylvain Potemski (YELLOW KORNER CEO), Alexis Despature (YELLOW KORNER President), plus guests. Peugeot dealerships will join in by displaying the pro-ject’s artworks, too. Photos will also be available for sale on the YELLOW KORNER website.

Lien valid from 10/10/23 : https://www.youtube.com/playlist?list=PLQEJPn-PoRCXKfFsT4_pms21yT40T8pBU