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19 Mar 2021

PEUGEOT tops the list of manufacturers with the best image in France for the second year in a row

For the second year running, PEUGEOT is the brand in the automotive sector that has the best image with the French public according to a study conducted by the YouGov organisation. With a score of 30.9, up 0.7 points on the previous year, the lion brand is ahead of all other brands.

PEUGEOT tops the list of manufacturers with the best image in France for the second year in a row

YouGov is an international internet-based market research company founded in the UK in May 2020. The YouGov group has 21 offices worldwide, across the UK, US, Europe, Nordic countries and the Middle East.

YouGov in France evaluates over 1,300 brands daily via a panel of 460,000 people. The YouGov Automotive Rankings 2021 study ran from 01.02.2020 to 31.01.2021 and was based on 32 brands tracked in the BrandIndex platform within the "Car markers" sector. It measures several items such as Quality, Value for Money, Reputation / Employer Brand, Satisfaction or Recommendation.

This success is very good news at a time when the brand is renewing its logo and announcing its new brand identity.

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