PEUGEOT official partner of the Saint-Etienne International Design Biennial

PEUGEOT is a partner of the 12th edition of the Saint-Etienne International Design Biennial as part of the Autofiction exhibition, a biography of the automotive object.

Since 1998, the Saint-Etienne International Design Biennial has welcomed the design community and the amateur public.

The Cité du Design de Saint-Etienne has organised this event, which is highly anticipated by the entire world of design, art, culture and innovation, as well as the general public who are curious and on the lookout for trends in society.

This year, the Saint-Etienne International Design Biennial is 10,000 m² on the theme of bifurcations, a theme developed through 6 major exhibitions and a visitor mediation trail, and a hundred or so events in the city of Saint-Etienne, alongside a 4-month schedule of events, with parallel events in Paris, Lyon and Auvergne-Rhône-Alpes.

The aim of the 2022 Biennial is to encourage design to go on an adventure: what is it already doing? What else can it do?

Through a long interview with Matthias HOSSANN, PEUGEOT Design Director, and the exhibition of the e-Legend concept car, PEUGEOT is sharing its thoughts and its vision of the car of the future in a rapidly changing world.

The Autofiction exhibition is the first of its kind in France, combining design, experimentation and the automotive industry over an area of more than 1,000 m² and peripheral events on the theme of innovation in the automotive field.

The partnership between PEUGEOT Design and the Cité du Design de Saint-Etienne is a longstanding one and goes back to the creation of the Biennial.

The Saint-Etienne 2022 International Design Biennial will take place from 6 April to 31 July 2022.