PEUGEOT LAUNCHES THE POLYGON ROADSHOW. LET THE FUN BEGIN, WITH ITS EUROPEAN TOUR

PEUGEOT is taking its boldest vision of future mobility on the road.

Following its global reveal, the PEUGEOT POLYGON CONCEPT is embarking on an exclusive European tour: the POLYGON ROADSHOW. This travelling showcase will allow audiences across Europe to witness first-hand the revolutionary innovations that will shape the next generation of PEUGEOT vehicles.

Running from January to early June, the POLYGON ROADSHOW will offer

public unveilings, interactive demonstrations, and exclusive experiences for media, partners, and fans.

To support the tour, PEUGEOT has developed an innovative dedicated POLYGON BOX — a fully equipped, mobile brand environment designed to deliver a premium, plug and play experience in each country. Along with the concept car itself, this modular, premium environment includes interchangeable components such as seats, wheels and steering controls.

At each stop, on the POLYGON ROADSHOW, visitors will be invited to explore the PEUGEOT POLYGON Concept car, with its immersive cockpit, its Micro LED windscreen display, and its vibrant, playful exterior design.

The tour officially kicks off today, 23^rd January, as it is showcased in Madrid, Spain for the next two days. Taking place in the commercial shopping district, near to the Nuevos Ministerious Metro, the POLYGON CONCEPT makes its first public appearance in Spain. From there, the roadshow is set to travel across Europe throughout the first half of 2026, before beginning an international escapade later this year.

A New Driving Sensation, shared with the world.

The POLYGON CONCEPT is more than a design concept — it is a fully functional dynamic prototype, that delivers unprecedented agility and responsiveness. With its groundbreaking Hypersquare® steering control and Steer by Wire technology, this concept introduces a new era of driving pleasure that European audiences will now be able to discover up close.

The POLYGON ROADSHOW will highlight the full spectrum of innovations showcased in the concept, including:

The next generation PEUGEOT i-Cockpit®, featuring a 31’’ windscreen projected display. A reimagined interior architecture offering exceptional space and brightness. A new feline design language, defined by pure geometric forms and a bold Micro LED light signature. And finally, sustainability in its future proof construction, with more recycled materials, a reduced number of parts and modular components.

Head of Marketing and Communications, Phil York, says: “Today marks the beginning of the POLYGON roadshow, along with star of the show, the PEUGEOT POLYGON Concept, which has a brand-new home. The POLYGON Box!  This roadshow allows us to raise visibility and amplify the brand, showcasing groundbreaking technologies.  This includes the Hypersquare®, based on Steer by Wire technology, arriving on our road cars as soon as next year - revolutionising the driving experience for even more driving pleasure”.

POLYGON ROADSHOW – European Tour Schedule

JANUARY

Madrid, Spain: 19^th – 26^th January*

(*Public days near to Nuevos Ministerious Metro, 23^rd - 24^th January.)

Lisbon, Portugal: 30^th January – 7^th February

FEBRUARY

Paris, France: 11^th–14^th February

London, United Kingdom: 17^th – 22^nd February

Frankfurt, Germany: 25^th – 28^th February

MARCH

Amsterdam, Netherlands: 3^rd – 7^th March

Brussels, Belgium: 10^th – 14^th March

Warsaw, Poland: 17^th – 21^st March

Vienna, Austria: 24^th – 28^th March

The tour will continue with additional European stops through April, May, and early June, with further details of specific public showcases, dates and locations, to be announced very soon.