PEUGEOT DEBUTS ITS NEW STAND DESIGN AT THE 2026 PARIS MOTOR SHOW

• A new stand creation which reflects the Brand’s values, showcasing driving pleasure, French charisma and PEUGEOT’s vision of the future.

• A bold, immersive and modular stand, unveiled at the 2026 Paris Motor Show and set to be rolled out for every international and local event attended by the Brand.

• In Hall 4, a space of nearly 1,300 m² will bring together two concept cars making their world premieres, alongside PEUGEOT POLYGON Concept, a performance area featuring the new PEUGEOT E-208 GTi, the iconic PEUGEOT 205 GTi and the PEUGEOT 9X8 competing in the FIA World Endurance Championship, as well as the entire PEUGEOT range.

• The PEUGEOT press conference will take place on 12^th October at 10:00 am, ahead of the public opening from 13^th to 18^th October 2026.

A NEW SIGNATURE FOR MAJOR PEUGEOT EVENTS

At the 2026 Paris Motor Show, PEUGEOT is unveiling much more than a new stand: the Brand is introducing a new way of presenting itself and bringing its world to life for visitors.

Spectacular, instantly recognisable and resolutely immersive, this architectural concept is set to become PEUGEOT’s signature at its major automotive events, whether international, national or local. It embodies a strong ambition: to create a brand experience that sparks emotion, curiosity and brings every visitor closer to PEUGEOT’s products, innovations and vision.

Modular by design, the concept has been created to adapt to different event formats while retaining a powerful and consistent identity.

THREE WORLDS IN WHICH TO EXPERIENCE PEUGEOT

• A spectacular space conceived as an experience

Located in Hall 4, the 1,291 m² PEUGEOT stand is organised around several clearly defined worlds. Each is topped by an imposing black structure that frames the space, providing a strong visual identity which focuses attention on the vehicles showcased.

At the heart of the stand, two areas dedicated to the latest models feature podium displays enhanced by immersive boxes.

Unveiled on 12^th November 2025, PEUGEOT POLYGON Concept has its own dedicated space. Two Hypersquare® simulators will allow visitors to discover a new, more intuitive and agile way of driving and to experience PEUGEOT’s vision of the future i-Cockpit® first-hand.

• Driving pleasure and performance are at the heart of this stand

Sporting driving pleasure also takes centre stage. The new PEUGEOT E-208 GTi will be displayed alongside its iconic predecessor, the PEUGEOT 205 GTi, in a presentation that connects the Brand’s sporting heritage with its contemporary vision of performance.

Another area will highlight PEUGEOT’s involvement in the FIA World Endurance Championship with the PEUGEOT 9X8. This Hypercar embodies the exacting standards, innovation and expertise of PEUGEOT SPORT in one of the world’s most prestigious motorsport competitions.

• A trail of light through the entire range

Wide walkways connect the different worlds, creating a fluid route punctuated by a trail of light. This guides visitors through the entire PEUGEOT range: 208, 2008, 308, 308 SW, 408, 3008 and 5008.

This scenography combines architectural impact, clarity and quality of execution. It creates a natural continuity between the concept cars, performance models and production vehicles, offering a clear and coherent interpretation of the PEUGEOT world.

Each area has been designed to showcase the vehicles while encouraging discovery, interaction and experience. The stand thus becomes a genuine meeting place between the Brand, its innovations and its audiences.

A VIBRANT EXPRESSION OF PEUGEOT’S VALUES

This new stand concept gives tangible expression to the three values that shape PEUGEOT’s identity: DRIVING SENSATIONS, FRENCH CHARISMA and DESIGNED TO LAST.

Driving sensations are expressed through an immersive experience, close proximity to the vehicles and the discovery of technologies designed to reinvent driving pleasure.

French charisma is reflected in bold architecture, a strong aesthetic vision and a presentation combining elegance, spectacle and emotion.

Designed to Last is embodied by a high-quality, modular concept intended to be adapted and deployed at the various motor shows attended by PEUGEOT.

In Paris, PEUGEOT is asserting an ambitious vision within the motor show environment: a space that goes beyond displaying vehicles to bring every dimension of the Brand to life.

JOIN PEUGEOT AT THE 2026 PARIS MOTOR SHOW

PEUGEOT will officially unveil its new stand at its press conference on 12^th October at 10:00 am.

The public will then be able to discover the full PEUGEOT experience from 13^th to 18^th October 2026 in Hall 4 at Paris Expo Porte de Versailles.