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22 Nov 2019

PEUGEOT AT AUTO GUANGZHOU 2019: WORLD PREMIERE OF THE NEW SUV PEUGEOT 2008, ELECTRIC OFFENSIVE, NEW SERVICES BLUE CARE 2.0

Demonstrating its commitment to Cjina, PEUGEOT 2008 is world premiering its new SUV PEUGEOT 2008 to the public and rolling out its consistent product strategy for a simple and energy transition with abdolutely no compromises on driving pleasure. The new SUV PEUGEOT 2008, the brand’s vision of an exciting automotive future, stands out through its powerful and distinctive design and advanced technology (PEUGEOT i-Cockpit® 3D). Based on the Common Modular Platform developed with DONGFENG, it provides roominess and the liberty of choice for the Chinese customers: internal-combustion or electric power. The full-electric new SUV PEUGEOT e-2008 strengthens PEUGEOT’s electrified line-up in China, presented in Guangzhou: the SUV PEUGEOT 4008 4WD PHEV (Plug-in Hybrid) revealed in September 2019 and the PEUGEOT 508 L PHEV sedan unveiled in April 2019. The new services panel BLUE CARE 2.0, provides 8 promises for the Chinese customers.

PEUGEOT AT AUTO GUANGZHOU 2019: WORLD PREMIERE OF THE NEW SUV PEUGEOT 2008, ELECTRIC OFFENSIVE, NEW SERVICES BLUE CARE 2.0

WORLD PREMIERE: NEW SUV PEUGEOT 2008

PEUGEOT is presenting its new SUV PEUGEOT 2008 to the public for the first time, after its reveal in June 2019. The brand is thus asserting its worldwide and global vision of the SUV, following the launches of the SUVs PEUGEOT 3008, 4008 and 5008.

The new SUV PEUGEOT 2008 stands apart in its segment through its powerful, sculptural and bold design. It features the brand’s distinctive styling cues, with the triple-claw light signatures on the headlights (depending on the version) and the tail lights, as well as the black strip on the tailgate. The proportions are eminently SUV, with a proud and clear-cut front end, large 18-inch wheels, generous ground clearance and a faceted profile sculpted out of a single block.

The new SUV PEUGEOT 2008 is ultra-high-tech, equipped with the brand’s latest innovations including the new-generation PEUGEOT i-Cockpit® 3D for an augmented experience. The holograph instrument panel projects safety-enhancing information. The compact steering wheel contributes to agility and driving pleasure, while the 7- or 10-inch touchscreen (depending on the version) optimises access to the vehicle functions and boosts ergonomics. The new SUV PEUGEOT 2008 is fitted in China with the Apple Car Play and Baidu Car Life mirroring solutions.

The SUV PEUGEOT 2008 is the first Battery Electric Vehicle of the Brand in China. It offers the power of choice for the Chinese customers and is available with either the electric motor or the THP 100 kW DCT petrol engine.

For the new SUV PEUGEOT 2008, the brand chose the multi-energy Common Modular Platform (CMP) developed with DONGFENG. The versatile new model boasts the maximum CMP wheelbase of 2.65 m, providing remarkably spacious rear seating and a capacious boot, for the EV or ICE version as well. All our customers benefit from the same PEUGEOT experience: an affirmation through design, driving pleasure and technological differentiation.

PEUGEOT AT GUANGZHOU: MOVE TO ELECTRIC IN CHINA

PEUGEOT is exhibiting its electrified range alongside the new all-electric SUV PEUGEOT e-2008, presented for its public world Premiere. The SUV PEUGEOT 4008 4WD PHEV (300 hp) and the PEUGEOT 508 L PHEV sedan (250 hp) are powered by a plug-in hybrid combining a petrol engine and an electric motor. This new technology renews driving sensations with the magic of all-electric ZEV mode, the power of Sport mode and the versatility of Hybrid mode. The PEUGEOT 4008 features a four-wheel-drive mode (PHEV 4WD) for off-road use.

PEUGEOT provides an Ecosystem for the New Electric Vehicles, to simplify the life of the customers.

  • Free to buy: a leasing offer instead of the traditional sales, to enjoy the fun immediately
  • Free to use: a free life time maintenance for the PEUGEOT e-2008 and a 10 year powertrain warranty for the PEUGEOT 2008 buyers.
  • Free to Move: My PEUGEOT App offers a worry-free charge, including finding the charging pile, charging reservation and the remaining distance check. It also allows the remote control of the climate and lock/unlock.

The full range of PEUGEOT in 2020 in China, 5 carlines including 3 electrified versions, is on show. The SUVs PEUGEOT 2008, 4008 and 5008 cover all the segments. The show line-up is completed by the PEUGEOT 508 L sedan (4.87 m), with its radical styling and advanced technologies, and the family-oriented and versatile PEUGEOT 408 (4.75 m).

THE NEW SERVICES BLUE CARE 2.0

PEUGEOT announces the BLUE CARE 2.0 Services including 8 promises for the Chinese customers.

  1. Two-Hour delivery for routine maintenance, no payment if late.
  2. Three-Level of quality inspection before the delivery of car, free offer of car washing.
  3. Notice in advance and customer confirmation required for maintenance items or any change.
  4. Replaced parts shown to the customer.
  5. Reimbursement of triple based on price difference if bill amount is higher than the announced price listed in “4S”.
  6. Seven days return or replace new car acceptable.
  7. 24 hours rescue service.
  8. Makeshift car available for more than 4 days repair if the car is under warranty, in case of quality problem.

From 22 November to 1 December, visitors will be able to admire the PEUGEOT booth (in Hall 5.1), measuring 1,000 m2 and with a design inspired by the brand’s commitment to the energy transition. The XL Lion, a fluid and sculptural ambassador, will be illuminated in blue, as will the “Feel your heart beat” Brand’s signature. The booth will also feature a 27-metre immersive screen bringing visitors an extra dose of emotion.

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