DESIGN WEEKEND AT THE L’AVENTURE PEUGEOT MUSEUM - 21 & 22 NOVEMBER 2026

On 21 and 22 November, “L’Aventure Peugeot” welcomes PEUGEOT Designers to the Sochaux Museum for an immersive experience at the heart of the creative process.

For two exceptional days, the L’Aventure Peugeot Museum opens its doors to the public for an immersive journey into the world of PEUGEOT Design. Exterior and interior designers, Colours & Materials designers, as well as experts in digital modelling, clay modelling and model making, will be on hand to share their expertise, sources of inspiration and the different stages involved in creating a vehicle. A unique encounter between heritage, innovation and emotion.

Design lies at the heart of PEUGEOT’s identity. It embodies a demanding vision of the automobile, where aesthetics, technology and user experience come together to create emotion.

On 21 and 22 November, the L’Aventure Peugeot Museum will become the setting for an exceptional event dedicated to automotive design and creativity. The PEUGEOT Design teams will meet visitors to share their passion, sources of inspiration and creative approach.

Exterior and interior designers, Colours & Materials designers, digital modelling specialists, as well as experts in clay modelling and model making, will reveal the different stages involved in bringing a PEUGEOT vehicle to life. From the first sketches to production models, visitors will discover the richness of a creative process in which every detail contributes to shaping an increasingly desirable mobility experience.

By bringing together its industrial heritage and the talents who imagine the vehicles of tomorrow, PEUGEOT and the L’Aventure Peugeot Museum offer a unique immersion into the world of automotive design and some of the most emblematic disciplines that embody its expertise.

Beyond the opportunity to discover these professions, the event reflects PEUGEOT’s commitment to highlighting how the richness of its history continues to inspire a resolutely modern and passionate approach to design and creation.

Practical information:

Dates: Saturday 21 and Sunday 22 November 2026

Opening hours: 10 a.m. to 6 p.m.

Venue: L’Aventure Peugeot Museum – Sochaux (Doubs, France)

Open to: All visitors, automotive enthusiasts, design enthusiasts, students and families.

Admission: Standard Museum admission fees

L’Aventure Peugeot Museum

About L’Aventure Peugeot

L’Aventure Peugeot’s mission is to preserve, develop and promote PEUGEOT’s heritage. It is part of the non-profit association L’AVENTURE PEUGEOT CITROËN DS, established under the French 1901 Law.

The L’AVENTURE teams work with and for their members and all enthusiasts. The Association sells spare parts for classic vehicles, including vintage and youngtimer models. It also provides documentation, maintenance and restoration services for classic vehicles, as well as a range of branded merchandise.

Whether or not they own a classic car, all enthusiasts of automotive history can become members and contribute to preserving an exceptional heritage.

L’Aventure Peugeot Association

Its flagship venue, the L’Aventure Peugeot Museum, is located in Sochaux, the birthplace of the Brand. The Museum’s collection tells the story of Peugeot’s rich industrial heritage across all areas of activity. Covering more than 8,000 m², the Museum presents, in a unique setting and through both temporary and permanent exhibitions, an extensive collection of documents, everyday objects and, of course, historic and modern Peugeot vehicles. With its brasserie, meeting and reception spaces, and auditorium, the Museum is a vibrant place where Peugeot’s history becomes part of the wider story of our industrial heritage.