Press Releases

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Link : New Peugeot E-5008 | Class-above Electric Large SUV (youtube.com)

PEUGEOT will make its debut at the VivaTech show 2024, which will take place from 22^nd to 25^th May, 2024. To mark the occasion, PEUGEOT will present its INCEPTION Concept car, embodying the vision of sustainable electric mobility and an array of technological innovations, including the revolutionary Hypersquare steering wheel.

A class above large Electric SUV enhanced for a generous living space with 7 seats and easy access to a comfortable third row

PEUGEOT is enthusiastically and determinedly committed to a radical transformation to become the leading brand in the European electric market by 2025. PEUGEOT offers the widest EV line-up of any European mainstream brand and aims to convince its customers to participate in this evolution by multiplying initiatives to make zero-emission mobility accessible, simple and serene.

Following the E-LION DAY initiated in January 2023, PEUGEOT is taking the opportunity of its first communication of 2024 to present its commitment to sustainable development as well as the major and structuring actions behind its ambition.

• The widest EV line-up of any European mainstream brand, meeting all customer needs, both private and BtoB,

• "PEUGEOT ALLURE CARE"  - an unprecedented programme dedicated to customers of the new PEUGEOT E-3008, which covers all electrical and mechanical elements, up to 8 years/160,000km. PEUGEOT thus becomes the first European brand to offer such extensive coverage on one of its models,

• ChatGPT technology offered to all its customers, across the entire range of PEUGEOT Passenger and Commercial vehicles,

• PEUGEOT strengthens its actions in the circular economy, in line with the STELLANTIS Group's "4R" strategy: Remanufacture, Repair, Reuse, and Recycle,

• The Brand commits to education and announces the partnership with BORN FREE.

PEUGEOT announced that it has appointed Accenture Song, the tech-powered creative group, as its global creative agency of record from January 2024, as part of a competitive pitch.

PEUGEOT IS PRESENTING THE WORLD PREMIERE OF THE NEW E-3008 AT THE ZURICH MOTOR SHOW

PEUGEOT will be out in force at the Zurich Motor Show, from 1 to 5 November 2023, where it will be showcasing the latest additions to its electrified range. The all-new PEUGEOT E-3008 is being presented to the public as a world premiere.

ALLURE: PEUGEOT INCEPTION Concept and 11 electrified PEUGEOT models presented.
EMOTION: World premiere of the all-new E-3008.
EXCELLENCE: PEUGEOT is steadfastly moving forward in its total electrification strategy.

The Zurich show demonstrates Peugeot's ambition to become Europe's number one generalist electric brand by 2025.

With 7 electric vehicles on display on the stand (New E-208, New E-2008, New E-308, E-RIFTER, E-PARTNER, E-EXPERT), the PEUGEOT INCEPTION CONCEPT and the world premiere of the new E-3008.
PEUGEOT is demonstrating the depth and transformation of its new electric range. With 12 electric models (including 3 light commercial vehicles), by 2024 PEUGEOT will offer the widest electric range of any European volume car manufacturer.

PEUGEOT is also supporting its customers in the transition to 100% electric vehicles and will also be presenting its hybrid models in Zurich: 308 SW PLUG-IN HYBRID 180, 408 PLUG-IN HYBRID 225, 508 SW PEUGEOT SPORT ENGINEERED 360 and 5008 HYBRID 136.

The 36th Zurich Auto Show runs from Wednesday 1st November (Press Day) to Sunday 5th November, 2023.

PEUGEOT Cycles has been a major player in the cycling world for almost 140 years and continues to innovate with the launch of a brand-new range of connected electrically-assisted bicycles, designed for families and professionals alike.

Take a look at the new 2008 and PEUGEOT's electrified range

PEUGEOT has announced its sales strategy for electric vehicles in Europe up to 2030: 100% of PEUGEOT vehicles sold in Europe will be 100% electric.

The year 2023 marks an important milestone in this plan, with every model in the range now available in an electrified version (100% electric, plug-in hybrid or 48V hybrid).
 

More than 500 international journalists are invited to come and test the latest electric models in the PEUGEOT range in the heart of Andalusia:

• NEW PEUGEOT E-2008,
• NEW 508 and 508 SW,
• NEW 508 and 508 SW PEUGEOT SPORT ENGINEREED,
• PEUGEOT 3008 and 5008 with the new 48V HYBRID powertrain.

Guests will be able to enjoy the spectacular new PEUGEOT Panoramic i-Cockpit® of the future PEUGEOT 3008 through immersive experiences.

The new graphic design of the PEUGEOT 9X8 Hypercar was created in collaboration with the artist J. Demsky and has just been unveiled at the Milan Design Week for the first time to the international press.

It is not only the premiere of the PEUGEOT 9X8 Hypercar but of a full graphic universe with the unique signature of J. Demsky.

PEUGEOT and artist J. Demsky have teamed up to create a highly original graphic design for the PEUGEOT 9X8 that has been taking part in the FIA World Endurance Championship (WEC) since 2022.

The exclusive unveiling of this PEUGEOT 9X8 livery will take place at the Milan Design Week on April 17th.

ALLURE: A second collaboration based on design and creation which perfectly embodies PEUGEOT's optimistic vision: "The world is better with Allure".
EXCELLENCE: The PEUGEOT 9X8, decorated by J. Demsky, will be present at the 24 Hours of Le Mans 2023.
EMOTION: PEUGEOT calls on one of the most creative artists of the moment to perpetuate the great tradition of Art Cars with a spectacular 9X8 livery.

At the European premiere in Paris of the PEUGEOT INCEPTION CONCEPT, the brand's vision of the future, PEUGEOT chose to join forces with the French designer Emeric Tchatchoua, founder of the 3.PARADIS brand. This collaboration is a story of shared inspirations and a common optimistic outlook on a future with allure.

PEUGEOT is starting a series of collaborations with remarkable artists of the new generation and the next episode will be revealed at the Milan Design Week from 18th to 23rd April 2023.

ALLURE: The PEUGEOT INCEPTION CONCEPT, a source of inspiration. 

EMOTION: Two unique objects in a European premiere.

EXCELLENCE: The shared know-how of passionate designers.

More than 10 years ago, with the first generation of the PEUGEOT 208, PEUGEOT dared to revolutionise one of the elements that has evolved least in the history of the car: the driving position. Since then, almost 10 million units have been produced and the i-Cockpit® has been extended across the entire range. It has proven its excellence in improving the emotion, safety and comfort of drivers and passengers, now a distinctive feature of PEUGEOT vehicles.

ALLURE: Unique and innovative design.

EMOTION: Incomparable and intuitive driving experience.

EXCELLENCE: Revolutionary ergonomics.

PEUGEOT is on track to deliver bold targets for electrification:

● 2023: every model in the PEUGEOT line-up will be ELECTRIFIED
● 2025: PEUGEOT will have a 100% ELECTRIC OFFER
● 2030: 100% OF PEUGEOTs SOLD IN EUROPE WILL BE 100% ELECTRIC

Announcing the PEUGEOT E-LION PROJECT. PEUGEOT’s approach to electrification is a well-researched response to the needs of a changing world.

E-LION PROJECT is the guiding philosophy to meet these needs in the next generation of PEUGEOT’s.
E-LION PROJECT is not only about electrification, it is a holistic project, a 360° approach based on 5 E’s

1. Ecosystem: our ecosystem of products and services, based on the STLA enablers,
2. Experience: the end-to-end customer experience, from charging to connectivity,
3. Electric: all of this is based on 100% battery electric - and our commitment to having a 100% BEV line-up by 2025,
4. Efficiency: our obsession with maximising performance, minimising kilowatt consumption (12.5 kWh/100km for E-208),
5. Environment: all with the end goal of sustainability and our commitment to achieve Carbon Net Zero by 2038.

LINDA JACKSON, PEUGEOT CEO: “E -LION PROJECT will define PEUGEOT’s strategy as an EV brand and ensure we stay connected to the pulse of society to deliver mobility that lives up to our brand values.”

2025-2030: MOVING TOWARDS A COMPLETELY REDESIGNED AUTOMOTIVE VISION

ALLURE.

With a new official message exalting its feline and attractive attitude, its revolutionary interior design and its promise of unrivalled driving sensations, the PEUGEOT INCEPTION CONCEPT is the heralds a new era and embodies the Brand's vision for future electric vehicles.  The first PEUGEOT Design Manifesto led by Matthias Hossann, the PEUGEOT INCEPTION CONCEPT embodies the major change of the Brand.

EMOTION.

The PEUGEOT INCEPTION CONCEPT expresses this optimistic vision with conviction, ready to meet the challenges of the future. With its new generation i-Cockpit® and its Hypersquare control system, it revolutionises driving enjoyment by offering a new, intuitive way of operating the car. Its innovative Skyspace panoramic glass concept provides new emotions and sensations. Its passenger compartment has a new interior space and the innovative architecture is complemented by materials that play with their coloured reflections to shun black while redefining the idea of durability through new techniques.

EXCELLENCE.

The PEUGEOT INCEPTION CONCEPT opens up new perspectives with a daring architecture, derived from the generation of "BEV-by-design" platforms, and comes in a generous size, further highlighting the excellence of its innovations.

This manifesto will inspire the Brand's future products, down to the most compact models of the range, from 2025.

Verbatim Linda Jackson CEO of the PEUGEOT brand

"PEUGEOT is committed to the electrification of its range. In 2023, 100% of the vehicles in the range will be electrified and in the next two years, five new 100% electric models will be launched. Our ambition is simple: to make PEUGEOT the leading electric brand in Europe by 2030. This objective and ambitious vision pave the way for a radical transformation for the Brand. It is embodied today in the PEUGEOT INCEPTION CONCEPT which marks the beginning of a new era! PEUGEOT promises that the world is a better place with Allure, the PEUGEOT INCEPTION CONCEPT embodies the meaning of this promise from today onwards".

ALLURE: The new manifesto embodies our new brand vision built around the power of allure

PEUGEOTs are not only made of metal and glass, but also of allure, passion and history. PEUGEOT unveils its new brand manifesto "The Language of Attraction" in a brand new advertising film featuring the new PEUGEOT 408, the brand's new flagship model.

PEUGEOT INCEPTION CONCEPT will be presented on January 5th, 2023 in a world premiere at the Consumer Electronics Show, the famous CES in Las Vegas in the United States.

The PEUGEOT brand cannot resist the pleasure of sharing a few preview images and a video.

PEUGEOT INCEPTION Concept, the brand’s vision of the future.

2023 will be an electric year for PEUGEOT, and it will start on Thursday 5th January 2023 with the World Premiere of the "PEUGEOT INCEPTION Concept" at the Consumer Electronics Show, the famous CES in Las Vegas, USA. The CES is the world's largest trade show dedicated to new technologies and innovations.

Revealed soon: the Vision for PEUGEOT’s future generation of e-Native cars

• E-POWER: PEUGEOT accelerates the electrification of its range
• ALLURE: PEUGEOT INCEPTION Concept, the vision for the PEUGEOT of the future
• EMOTION: New driving gestures with the next generation of PEUGEOT i-Cockpit®
• EXCELLENCE: Opening PEUGEOT’s new era of cars based on e-Native platforms

At the Paris Motor Show, PEUGEOT CEO Linda JACKSON announced today that in the weeks to come she will reveal the PEUGEOT INCEPTION Concept, the Lion Brand’s vision for the next generation of e-Native cars. The PEUGEOT INCEPTION Concept will show the quantum leap the Brand is soon to make in focusing on a dedicated 100% electric product offer.

PEUGEOT will have the widest electric offer in Europe available in 2023

• ALLURE: All PEUGEOTs will be available with electrified powertrains from 2023!
• ALLURE: PEUGEOT offers the widest range of electric mobility solutions in Europe,
• EXCELLENCE: New hybrid engine for the PEUGEOT 3008 and 5008,
• EXCELLENCE: Record efficiency for the new PEUGEOT E-208, E-308 and E-308 SW,
• EMOTION: PEUGEOT e-Streetzone, a new 100% electric scooter

2023 will be a year of strong acceleration in the electrification of the PEUGEOT range: from the first half of 2023, all PEUGEOT models will be available with one or more electrified powertrains.

This will give PEUGEOT the widest "e-choice" in Europe, with many new models and technologies. From electric bicycles to vans, e-scooters and passenger cars, PEUGEOT will meet all electric mobility needs, and will be taking a further step towards its goal of making 0 emission, 100% electric sales in Europe by 2030.

The introduction of new hybrid powertrains from the beginning of 2023, initially on the PEUGEOT 3008 and PEUGEOT 5008, will broaden the technological offer, adding to new 100% battery electric solutions on the E-208 and E-308, hydrogen fuel cell and two and four-wheel drive plug-in hybrids.

The Red Dot Award 2022, the highest distinction in product Design, was awarded to the new 308, the first model to bear the new PEUGEOT emblem, in the Car and Motorcycle category. The 50 members of the international Red Dot Award jury were impressed by its allure, its distinctive style, the quality of its design and its innovative i-Cockpit. Each year, these design experts reward "Design Excellence" in 51 product categories.  Customers on all continents rely on the "Red Dot" as a guarantee of quality, smart design and outstanding ergonomics. The PEUGEOT 308 is the 7^th model of the Brand to be awarded this prestigious label, created in 1955 in Germany, and which has since become the worldwide label of the best designs.