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02 Mar 2021

PEUGEOT has brought together a multicultural talent pool to design its new brand identity. This is not just a new logo, but a complete experience for users, from the brand's website to its retailers. This experience transforms the time spent with PEUGEOT into quality time. Designers from PEUGEOT and the PEUGEOT Design Lab studio have created the new logo with the iconic Lion. They joined forces with the W agency to design the visual aspect of the new identity. With the PEUGEOT marketing teams, the OPEn agency imagined the worldwide brand campaign LIONS OF OUR TIME. The mantra of all these teams is the move upmarket, the attractiveness and the digitalisation of PEUGEOT. The brand unveiled its new identity on 25 February.

25 Feb 2021

The world's oldest surviving Automotive Brand is reaffirming its personality and character with a new logo. It is turning over a new page in its history.

28 Sep 2020

On 26 September 2020 PEUGEOT will be celebrating 210 years of daring, passion and innovation. From the fashion revolution in the 19th century to the mobility revolution, with bicycles and cars, the PEUGEOT Brand has always shaken up the rules to redesign the standards of mobility. In more than 2 centuries, the world has greatly changed. Over the last ten years, our daily lives have undergone vast changes. Ever faster: not only digitalisation and super-connection of course, but also new ways of thinking, new consumption patterns and new mobility methods. Throughout this whole time, PEUGEOT has stayed at the top whilst also changing a lot, opening up new ways to move towards more mobility services, to offer markets new successful vehicles... and, of course, to develop electric mobility.

22 Mar 2019

PEUGEOT participates on Saturday March 23rd in the second edition of the Girls Charity Racing Challenge "Talon Piste" on the Bugatti circuit of Le Mans. A charming ambassador of PEUGEOT, Vaimalama Chaves, Miss France 2019, will be driving a PEUGEOT 308 GTi for the benefit of the association "Les Bonnes Fées". Sensitive to the causes supported by the association, Jean-Philippe Imparato, CEO of PEUGEOT, was keen to participate as an attentive coach and pedagogue throughout the event.

27 Nov 2018

On November 27, 2018, the ten thousand employees of the PSA Sochaux plant celebrate the release of the 500,000th SUV PEUGEOT 3008 and the 1,000,000th PEUGEOT 308. These two vehicles are manufactured at the Sochaux plant, the cradle of the lion brand, and are labelled "Origine France Garantie".

02 Oct 2018

Pierre-Paul Mattei, Product Design Director for the new PEUGEOT 508, received the 2018 Eurostar Design award on 1 October for his work on PEUGEOT’S radical new saloon. Every year, Automotive News Europe acknowledges individuals having produced particularly innovative work in the automotive sector.

07 Jun 2018

During the 14th edition of the MAAF 2018 Auto Environment Award which took place on June 7, 2018 in Paris, Vincent Heride, PEUGEOT 3008 and 5008 product manager, received the best SUV award for the PEUGEOT 3008 GT Line BlueHDi 130 S&S EAT8. This prize is awarded by a jury composed of 12 journalists from the automotive press.

03 May 2018

On April 28, 2018, the three PEUGEOT entered in the Tour Auto race joined the finish line in Nice. The three lionesses left the Grand Palais on 24 April 2018 and arrived to the applause of a large crowd at Place Masséna. Two cakes were waiting for them to celebrate the 50th anniversary of the PEUGEOT 504 sedan and the 70 candles of the PEUGEOT 203.

09 Oct 2017

On 30 May 1916, Dario Resta drove his PEUGEOT L45 to victory at the legendary Indianapolis 500 automobile race, putting in an average speed of 135 km/h. 100 years on, to celebrate the centenary of that Indy-500 win, PEUGEOT and PEUGEOT SPORT presented the PEUGEOT L500 R HYbrid Vision Gran Turismo in May 2016. Now, to mark the release of the new PlayStationâ4 exclusive video game Gran Turismo Sport on 18 October, PEUGEOT and PEUGEOT SPORT are unveiling their new, sleeker, sportier version of the car; the PEUGEOT L 750 R HYbrid Vision Gran Turismo.

04 Oct 2017

As the competition heats up in 2017, Peugeot Sport—winner of the WRX Teams' Championship in 2015, and runner-up in 2016—has decided to increase its involvement in the WRX.

24 Jul 2017

Cyril Despres/David Castera make it two out of two, as the winners of the 2016 Silk Way Rally triumph again this year, having held the lead for the entirety of the second week of the race. Their Peugeot DKR #100 eventually won with a margin of one hour and five minutes, over a total of 9599 kilometers those 4094 kilometers of which were on timed section.Cyril Despres/David Castera make it two out of two, as the winners of the 2016 Silk Way Rally triumph again this year, having held the lead for the entirety of the second week of the race. Their Peugeot DKR #100 eventually won with a margin of one hour and five minutes, over a total of 9599 kilometers those 4094 kilometers of which were on timed section.

21 Jun 2017

At the Astana International Exhibition from 10th June to 10th September 2017, the PEUGEOT stand will be inviting visitors to discover how this 200-year-old brand is building a sustainable future for its vehicles and for mobility in general. Future Energy is the theme of the International Exhibition that will held at Astana, Kazakhstan from 10th June to 10th September. Visitors will be invited to consider the relevance of this fundamental issue for humanity, to offer sustainable solutions and new technologies to contend with the challenge. At PEUGEOT's 145m2 stand, visitors to the Astana 2017 exhibition will have the opportunity of discovering the brand's history, guided by the figurehead of the Brand's founder, the visionary Armand PEUGEOT. Twenty-one key dates will illustrate the brand's 210-year long adventure, from the manufacturer's industrial rise and its perpetual contribution to major technical innovations that have marked and continue to mark the automotive world. PEUGEOT, a proactive player committed to implementing innovative technical solutions, is a company that advocates sustainable, safe and shared mobility solutions. These aspects of its identity and responsible commitment will be highlighted at Astana.

19 Jun 2015

Since the 2015 World's Fair, Expo Milano, opened in May with the theme “Feeding the Planet, Energy for Life”, the Peugeot Food Truck, Le Bistrot du Lion, has been enjoying prime real estate in front of the French Pavilion. Under the direction of chefs from the Centre Culinaire Contemporain (Contemporary Culinary Center) in Rennes, Le Bistrot du Lion puts the spotlight on French culinary expertise and products by offering complimentary tastings for more than 800 visitors a day. Le Bistrot du Lion boasts innovative design that makes preparing quality street food easy, but that’s not the only sign that it’s hip to the times: it also includes a space for mixing music that will host Jabberwokcy and Breakbot & Friends on June 21 and July 14 respectively.

07 May 2014

After crossing 20 countries and 5 continents in 60 days, the adventures of PEUGEOT’s globetrotting football came to an end, completing its fantastic journey to Brazil on April 30th. As PEUGEOT promised, more trees will be planted as part of the PEUGEOT-ONF Carbon Sink project.

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