New exclusive Maserati Web Configurator

With the debut of the new GranTurismo, GranCabrio and Grecale,
the new Maserati online configurator is also introduced, taking the customer journey to a new dimension.
 

Modena, 19 June 2026 – At one of the most important moments in the Year of the Trident, with the debut of the new GranTurismo, GranCabrio and Grecale, the innovative and exclusive Maserati Web Configurator also comes to life. A photorealistic platform, it transforms every product configuration into an emotional vision, delivered in real time on every device and across every market, becoming an invitation to dream of one’s own Maserati, wherever you may be.

From the showroom to the web, the Maserati Customer Journey evolves, breaking down the barriers between physical and digital to become a single omnichannel experience with cinematic-quality visuals. In particular, the new online configurator achieves the performance as the configurator already available in dealerships, with a level of visual fidelity that comes ever closer to the real cars, raising the standards of luxury while strengthening the power of the Brand and the desirability of the product.

The vehicle is no longer an isolated protagonist, but the heart of an immersive narrative rooted in authentic Italian lifestyle. The surrounding environment has been entirely redesigned in 3D, in a 21:9 widescreen format that gives the images a hyper-realistic cinematic feel, conveying all the emotion that only a Maserati can deliver, scene after scene, until it comes to life before your eyes.

This is therefore not simply a technological update, but a paradigm shift: the new Web Configurator elevates the digital experience while also unlocking tangible process and cost efficiencies, accompanying the customer from online to physical - and vice versa - in a fluid, seamless journey. In short, in this area too, Maserati confirms its role as a pioneer of timeless elegance, capable of transforming every innovation into pure emotion.

Maserati S.p.A.
Maserati produces a complete range of unique cars that are immediately recognizable by their extraordinary personality. With style, technology and an innate exclusivity, they delight the most discerning, demanding tastes and refined tastes, always setting a benchmark in the global automotive industry. A tradition of successful cars, each of them redefining what makes an Italian sports car in terms of design, performance, comfort, elegance and safety, currently available in more than 70 markets internationally.
The Maserati line-up includes the Grecale SUV; GranTurismo, the iconic Italian grand tourer; and GranCabrio, the Trident's new convertible; all models characterized by the use of the highest quality materials and outstanding technical solutions. A range equipped with 4-cylinder hybrid powertrains, available for Grecale, and V6 petrol with rear-wheel and four-wheel drive, embodying the performance DNA of the Trident Brand. GranTurismo is available with both the high-performance V6 petrol engine and a 100% electric version, the GranTurismo Folgore, the first car in the Modena-based brand's history to adopt this solution. The full-electric range also includes Grecale Folgore and GranCabrio Folgore. The top of the Brand's range is the MC family, which consists of the MCPURA coupe and its MCPURA Cielo convertible version, powered by the innovative V6 Neptune engine, 100% Maserati, which incorporates F1-derived technologies into the power unit of a standard production car. Completing the Brand's commercial offering is the Maserati GT2 Stradale, the road-legal version of the GT2, which brought Maserati back to the track in covered-wheel championships, while Maserati MCXtrema is the limited series of only 62 units, a track-only homologated racing car that pushes Trident performance to the highest level and is dedicated to racing car enthusiasts.
Maserati's mission is to write the future of mobility in the luxury segment by focusing on its customers’ requests. In order to achieve this mission, the Brand is also strongly focused on the Maserati Fuoriserie customization program, the Maserati Classiche activities, and the intensive Maserati Corse racing program.

For further information:
MASERATI
Andrea Pallard, Maserati Global Communications - andrea.pallard@stellantis.com
Davide Kluzer, Maserati Product Communications Manager - davide.kluzer@maserati.com
Tiziana Solivani, Maserati Global PR Coordination - tiziana.solivani@maserati.com
Roberta Marchetti, BOTTEGAFUORISERIE Communications Manager - roberta.marchetti@maserati.com