Maserati takes centre stage in Cortina, where Italian excellence meets the Olympic spotlight

On the occasion of the Milano Cortina 2026 Olympic and Paralympic Winter Games, Maserati takes centre stage in Cortina d’Ampezzo
with exclusive initiatives and experiences.
At Casa Maserati, the inaugural event welcomed international guests: the spotlight was on new Brand Ambassador Roberto Bolle and the new Grecale Cristallo Special Edition.
 

Modena, 12 February 2026 – These days, Milan and Cortina d’Ampezzo are attracting international attention as the designated hosts of the Milano Cortina 2026 Olympic Winter Games and the many related initiatives that help showcase Italy as a whole. In this context, Maserati is at the heart of a series of exclusive initiatives and experiences in Cortina’s most iconic locations. Through its cars and the new Grecale Cristallo Special Edition, the Trident weaves a narrative rooted in the values of excellence and Made in Italy that have always defined the identity of the Modena-based brand– the epitome of Italian elegance worldwide.

The beating heart of the Trident in Cortina is Casa Maserati: created within the prestigious Alajmo Cortina restaurant in Località Ronco, it is an immersive space designed to welcome media, partners and guests in a refined setting that showcases Italian beauty and culture through design, high-end furnishings and haute cuisine. Here, on 10 February, the inaugural event officially launched the brand’s activities against the stunning backdrop of the Dolomites. The exclusive Opening Event brought together leading figures from entertainment, sport and business, including the Bianchet couple, founders of the eponymous Swiss watchmaking brand, and renowned American actor Jeremy Renner. Guests were also able to admire one of the stunning Maserati Grecale Cristallo Special Edition models on display just outside the location.

Enhancing the event further was the presence of Roberto Bolle, Étoile of Teatro alla Scala in Milan and the new Maserati Brand Ambassador, reaffirming his affinity with the Trident just a few months after his performance at the historic Viale Ciro Menotti plant in Modena – an emotional moment within the celebrations marking the return of GranTurismo and GranCabrio production to the Motor Valley. The internationally renowned Étoile and Maserati share the same values and a common vision: the pursuit of harmony between aesthetics and performance, between emotion and technique. Elegance is not merely a visual trait, but a way of moving through the world. Beauty is not an ornament, but a language. Dynamism is an attitude.

Alongside the star dancer was Chef Massimiliano Alajmo, a Brand Ambassador for several years, who welcomed guests to Casa Maserati with a refined gastronomic experience, blending the beauty of haute cuisine with the Trident’s values of authenticity and innovation.

The same dialogue between kindred worlds found further expression inside Casa Maserati through the world premiere of an exclusive piece created by partner Giorgetti, a historic design brand and an emblem of manufacturing excellence that naturally resonates with the universe of the Trident. Making its debut was the NEREO table football, the new iconic piece of the Giorgetti Maserati Edition Collection furniture and accessories collection, where every detail is the result of an uncompromising pursuit of perfection, and where aesthetics and function meet with sartorial precision—transforming the act of play into a ritual of style. A collaboration launched in 2025 that continues this year with the presentation of Nereo in Cortina and at Giorgetti Spiga – The Place in Milan, and will culminate in the launch of new furniture pieces during Milan Design Week in April.

Cristiano Fiorio, General Manager of BOTTEGAFUORISERIE and Maserati Chief Marketing Officer, stated: “Maserati’s presence in Cortina is a natural extension of our vision of contemporary elegance: rooted in tradition, yet able to engage with different territories and languages. In the heart of the Dolomites, together with our Brand Ambassadors and Partners, we have created an extraordinary experience, always placing the customer at the centre while celebrating the authentic connection between design and the Italian lifestyle. The new Grecale Cristallo perfectly embodies this vision, interpreting our idea of personalisation through the Maserati Fuoriserie programme, as a distinctive expression of uniqueness capable of fulfilling our customers’ most personal desires. The international context of the Olympic and Paralympic Winter Games further amplifies the value of our exclusivity on a global stage and makes our pride in being Italian even more tangible.”
 

Maserati Grecale Cristallo Special Edition
The undisputed star of the Opening Event was the Maserati Grecale Cristallo, the special edition featuring Fuoriserie contents inspired by the spirit of the Milano–Cortina 2026 Olympic and Paralympic Winter Games, for which the brand is Automotive Premium Partner. Previewed on 8 January during the Olympic Flame’s passage at the historic Modena plant, the Trident’s new creation was displayed at the entrance to Casa Maserati to welcome guests, while the first ten units were used as courtesy vehicles for Olympic Committee members and the distinguished guests in attendance.

A symbol of purity, Monte Cristallo towers over Cortina d’Ampezzo and becomes the conceptual matrix of the project – a place where matter and light meet with almost sculptural precision, giving rise to an aesthetic of balance and elegance. From this inspiration comes the latest creation of the Fuoriserie programme, conceived as a declaration of ambition, craftsmanship and a contemporary vision of Italian style.

A central element of Grecale Cristallo’s identity is the exclusive Azzurro Aureo, a Fuoriserie colour, certified by the dedicated fender livery- both the badge and hallmark of the programme. The naming traces a chromatic progression that begins with Maserati blue and evolves towards an increasingly pure, cooler tone, becoming lighter to evoke the shimmer of snow and winter slopes. To this blue base is added a subtle yet diffused golden mica, recalling the symbolic value of gold medals and interpreting the concepts of excellence, prestige and victory in a refined key. The exterior aesthetic is further enhanced by 21” CRIO diamond-cut aluminium alloy wheels and the new front grille inserts painted in the body colour.

Inside, the cabin reflects the same Alpine inspiration through Premium Ghiaccio leather, a light and elegant shade that amplifies the feeling of brightness and purity, together with exclusive finishes and contents designed to express an idea of modern elegance that is profoundly Italian. Completing the configuration is a set of Maserati Original Accessories, designed to elevate every detail. The set includes self-levelling logo wheel centre caps, branded valve caps, personalised courtesy lights and branded front mats – elements that underscore the Trident’s hallmark care and refinement. The Grecale Cristallo special series can be ordered in Modena, Trofeo and Folgore versions, retaining all its distinctive contents.

Maserati S.p.A.
Maserati produces a complete range of unique cars that are immediately recognizable by their extraordinary personality. With style, technology and an innate exclusivity, they delight the most discerning, demanding tastes and refined tastes, always setting a benchmark in the global automotive industry. A tradition of successful cars, each of them redefining what makes an Italian sports car in terms of design, performance, comfort, elegance and safety, currently available in more than 70 markets internationally.

The Maserati line-up includes the Grecale SUV; GranTurismo, the iconic Italian grand tourer; and GranCabrio, the Trident's new convertible; all models characterized by the use of the highest quality materials and outstanding technical solutions. A range equipped with 4-cylinder hybrid powertrains, available for Grecale, and V6 petrol with rear-wheel and four-wheel drive, embodying the performance DNA of the Trident Brand. GranTurismo is available with both the high-performance V6 petrol engine and a 100% electric version, the GranTurismo Folgore, the first car in the Modena-based brand's history to adopt this solution. The full-electric range also includes Grecale Folgore and GranCabrio Folgore. The top of the Brand's range is the MC family, which consists of the MCPURA coupe and its MCPURA Cielo convertible version, powered by the innovative V6 Neptune engine, 100% Maserati, which incorporates F1-derived technologies into the power unit of a standard production car.  Completing the Brand's commercial offering is the Maserati GT2 Stradale, the road-legal version of the GT2, which brought Maserati back to the track in covered-wheel championships, while Maserati MCXtrema is the limited series of only 62 units, a track-only homologated racing car that pushes Trident performance to the highest level and is dedicated to racing car enthusiasts.

Maserati's mission is to write the future of mobility in the luxury segment by focusing on its customers’ requests. In order to achieve this mission, the Brand is also strongly focused on the Maserati Fuoriserie customization program, the Maserati Classiche activities, and the intensive Maserati Corse racing program.
 

For further information:
MASERATI
Andrea Pallard, Maserati Global Communications - andrea.pallard@stellantis.com
Davide Kluzer, Maserati Product Communications Manager - davide.kluzer@maserati.com
Tiziana Solivani  Maserati Global PR Coordination - tiziana.solivani@maserati.com
Roberta Marchetti, BOTTEGAFUORISERIE Communications Manager - roberta.marchetti@maserati.com