Maserati’s success at The I.C.E. 2026 between bespoke avant-garde and sporting Heritage

The Trident brand delivered a highly successful presence at the Swiss event: from the world premiere of the MCPURA Cielo FROZEN MAGMA to the victory of the 4CLT single-seater
 in the Open Wheels category.
 

Modena, 3 February 2026 - Maserati’s participation in The I.C.E. St. Moritz 2026 has concluded with an outstanding result. The event, one of the most exclusive automotive gatherings on the international calendar, took place last week on the iconic frozen lake of St. Moritz.

After capturing the attention of the public and industry professionals alike with the world premiere of the Maserati MCPURA Cielo FROZEN MAGMA, a one-of-a-kind bespoke model created through the Maserati Fuoriserie programme, the Trident brand also took centre stage at the International Concours of Elegance dedicated to historic cars, claiming the Best in Class title in the Open Wheels category with the legendary 1949 Maserati 4CLT.

Chaired by Marco Makaus, co-founder of The I.C.E., and composed of leading experts in classic cars alongside renowned international designers, the Jury rewarded not only the 4CLT’s stylistic and technical excellence, but also its extraordinary historical and symbolic value, recognising it as one of the most authentic expressions of the Trident’s racing DNA. A direct evolution of the Maserati 4CL and produced in just 21 units between 1948 and 1950, the 4CLT stands as one of the most advanced post-war Grand Prix single-seaters, thanks to pioneering solutions for its time such as the tubular steel chassis and the four-cylinder engine supercharged by Roots-type compressors.
The dual presence of Maserati at The I.C.E. - spanning bespoke avant-garde and sporting heritage - thus gave rise to a coherent and powerful narrative, perfectly expressing the inseparable combination of Italian luxury and racing spirit that has always defined the Trident brand. An iconic symbol that this year celebrates one hundred years since its first appearance on a racing car, the Maserati Tipo 26 at the Targa Florio in 1926, where it made its debut by winning its class.

This narrative forms part of a long-term strategic vision for the Italian brand, finding its fullest expression in the universe of BOTTEGAFUORISERIE, the new Maserati - together with Alfa Romeo - project that brings together Bottega’s few-off creations, the extreme personalisation of Fuoriserie, an extraordinary heritage, and racing know-how, conceived as a continuous pursuit of innovation and performance.

Finally sealing Maserati’s triumph at the Swiss event was the warm reception from the public for the Trident’s most prestigious and high-performance models displayed within The I.C.E. Village: MCPURA Coupé, MCPURA Cielo, GT2 Stradale, GranTurismo Meccanica Lirica One-Off and GranCabrio Meccanica Lirica One-Off. Among the vehicles on display was an exceptional MC12, whose appearance stirred the audience’s enthusiasm in a remarkably compelling manner.
In addition, selected Maserati models took centre stage in thrilling dynamic experiences on the frozen lake, offering guests a truly one-of-a-kind driving experience, fully expressing the Brand’s character and elegance.

Maserati S.p.A.
Maserati produces a complete range of unique cars that are immediately recognizable by their extraordinary personality. With style, technology and an innate exclusivity, they delight the most discerning, demanding tastes and refined tastes, always setting a benchmark in the global automotive industry. A tradition of successful cars, each of them redefining what makes an Italian sports car in terms of design, performance, comfort, elegance and safety, currently available in more than 70 markets internationally.
The Maserati line-up includes the Grecale SUV; GranTurismo, the iconic Italian grand tourer; and GranCabrio, the Trident's new convertible; all models characterized by the use of the highest quality materials and outstanding technical solutions. A range equipped with 4-cylinder hybrid powertrains, available for Grecale, and V6 petrol with rear-wheel and four-wheel drive, embodying the performance DNA of the Trident Brand. GranTurismo is available with both the high-performance V6 petrol engine and a 100% electric version, the GranTurismo Folgore, the first car in the Modena-based brand's history to adopt this solution. The full-electric range also includes Grecale Folgore and GranCabrio Folgore. The top of the Brand's range is the MC family, which consists of the MCPURA coupe and its MCPURA Cielo convertible version, powered by the innovative V6 Neptune engine, 100% Maserati, which incorporates F1-derived technologies into the power unit of a standard production car. Completing the Brand's commercial offering is the Maserati GT2 Stradale, the road-legal version of the GT2, which brought Maserati back to the track in covered-wheel championships, while Maserati MCXtrema is the limited series of only 62 units, a track-only homologated racing car that pushes Trident performance to the highest level and is dedicated to racing car enthusiasts.
Maserati's mission is to write the future of mobility in the luxury segment by focusing on its customers’ requests. In order to achieve this mission, the Brand is also strongly focused on the Maserati Fuoriserie customization program, the Maserati Classiche activities, and the intensive Maserati Corse racing program.

For further information:
MASERATI
Andrea Pallard, Maserati Global Communications - andrea.pallard@stellantis.com
Davide Kluzer, Maserati Product Communications Manager - davide.kluzer@maserati.com
Tiziana Solivani, Maserati Global PR Coordination - tiziana.solivani@maserati.com
Roberta Marchetti, BOTTEGAFUORISERIE Communications Manager 
roberta.marchetti@maserati.com