Maserati's new film showcases Italian excellence in New York

Maserati presents a film featuring Alessandro Del Piero,
the dreams of the Italian people, and the determination to turn those dreams into reality.
 

Modena, July 19, 2026 – For more than 100 years, the Trident has embodied an idea of beauty, ingenuity, and audacity unmatched around the world. Maserati never stops, proudly representing its country every time it starts an engine.

Against this backdrop, Maserati unveils a new communications campaign, made in collaboration with the creative agency Migrante, that weaves together two parallel journeys: that of the Brand, back with a renewed lineup and a strong ambition to excel on the global stage, and that of Italy's passion for sport in all its forms–a passion ready to rise and amaze once more. Bringing this promise to life is Alessandro Del Piero, the star of the evocative film that will air this evening.

The film, entirely created using AI technology, portrays Maserati as “The Italian GranTurismo: Effortless Luxury Performance” through a journey across a deserted New York. The star is the New Maserati GranTurismo, the iconic model that embodies the essence of the Modena-based brand, combining comfort, driving pleasure, and performance. Behind the wheel is Alessandro Del Piero, the unforgettable No. 10, as he drives through a New York City brought to a halt. No words–just the road, the sound of the iconic Nettuno engine, and the focus of a man who knows exactly where he's going: New Jersey. After all, dreamers never stop, and Italians love to dream–but they also know how to turn dreams into reality.

Alessandro Del Piero commented: “The journey of the new GranTurismo through a silent New York made me reflect on what pride means, on what a symbol represents. Like wearing the Azzurri shirt before the whole world. I'm grateful to Maserati for imagining this journey that goes straight to the heart: only a Brand whose history has been shaped by beauty and courage could have inspired it. Great achievements are built even when you are not on the pitch.”

Cristiano Fiorio, Maserati Chief Marketing Officer and BOTTEGAFUORISERIE General Manager, said: “You can always focus on what’s missing, but at Maserati we choose to look ahead with optimism and a clear vision. Over 112 years of history, we have written memorable chapters in the story of the automotive industry and global motorsport. We are not just dreamers– we turn dreams into reality. That is why we wanted to pay tribute to Italy, to Italian excellence and craftsmanship, to those who triumphed in the past and to those who look to the future, striving to achieve even greater milestones.”

The film is available on Maserati’s digital and social channels and can be viewed at the following link.

Maserati S.p.A.
Maserati produces a complete range of unique cars that are immediately recognizable by their extraordinary personality. With style, technology and an innate exclusivity, they delight the most discerning, demanding tastes and refined tastes, always setting a benchmark in the global automotive industry. A tradition of successful cars, each of them redefining what makes an Italian sports car in terms of design, performance, comfort, elegance and safety, currently available in more than 70 markets internationally.

The Maserati line-up includes the Grecale SUV; GranTurismo, the iconic Italian grand tourer; and GranCabrio, the Trident's new convertible; all models characterized by the use of the highest quality materials and outstanding technical solutions. A range equipped with 4-cylinder hybrid powertrains, available for Grecale, and V6 petrol with rear-wheel and four-wheel drive, embodying the performance DNA of the Trident Brand. GranTurismo is available with both the high-performance V6 petrol engine and a 100% electric version, the GranTurismo Folgore, the first car in the Modena-based brand's history to adopt this solution. The full-electric range also includes Grecale Folgore and GranCabrio Folgore. The top of the Brand's range is the MC family, which consists of the MCPURA coupe and its MCPURA Cielo convertible version, powered by the innovative V6 Neptune engine, 100% Maserati, which incorporates F1-derived technologies into the power unit of a standard production car. Completing the Brand's commercial offering is the Maserati GT2 Stradale, the road-legal version of the GT2, which brought Maserati back to the track in covered-wheel championships, while Maserati MCXtrema is the limited series of only 62 units, a track-only homologated racing car that pushes Trident performance to the highest level and is dedicated to racing car enthusiasts.

Maserati's mission is to write the future of mobility in the luxury segment by focusing on its customers’ requests. In order to achieve this mission, the Brand is also strongly focused on the Maserati Fuoriserie customization program, the Maserati Classiche activities, and the intensive Maserati Corse racing program.

For further information:
MASERATI
Andrea Pallard, Maserati Global Communications - andrea.pallard@stellantis.com