Maserati participates in The I.C.E. St. Moritz 2026

At one of the most exclusive automotive events, the Brand celebrates the Year of the Trident with a Fuoriserie world premiere, iconic models, and spectacular dynamic experiences on the most famous frozen lake in the Engadine.
 

Modena, January 23, 2026 – Against the captivating backdrop of the frozen St. Moritz lake, Maserati takes center stage at The I.C.E. St. Moritz 2026, one of the most exclusive automotive events on the international scene, taking place on Friday, January 30 and Saturday, January 31.

The 2026 edition holds particular significance for Maserati as part of its Year of the Trident celebrations, marking the 100^th anniversary of the iconic symbol—inspired by the Neptune Fountain in Bologna—which embodies the Brand’s elegance and audacity. This year also marks the 100^th anniversary of Maserati’s debut in the world of motorsport, with the Maserati Tipo 26—the first car to bear the Trident logo on its hood—competing in the legendary Targa Florio and winning its class on debut.

The Trident’s performance will also take center stage with a world premiere from the Maserati Fuoriserie customization program, embodying an uncompromising vision of bespoke exclusivity, innovation, and character that expresses the very essence of Italian luxury.

A global symbol of Made In Italy luxury, Maserati will also showcase the most prestigious and high-performance models in its range at The I.C.E. Village: MCPURA Coupé, MCPURA Cielo, GT2 Stradale, GranTurismo Meccanica Lirica One-Off, and GranCabrio Meccanica Lirica One-Off. In addition, selected Maserati models will take center stage in thrilling, dynamic experiences on the most famous frozen lake in the Engadine.

As part of the Concours of Elegance, two of the Brand’s iconic, sporty and luxurious classic models will be on display: a Maserati 300S and a Maserati 4CLT. Unique and timeless, these cars embody the Brand’s sporting spirit and pay tribute to its deep-rooted connection with motorsport.

Indeed, the I.C.E. acronym alludes to both the winter magic and snow-covered lake on which the event takes place, as well as to the “International Concours of Elegance", where Maserati’s classic cars will showcase the history of the Trident.

Founded in the mid-1980s, the event stands out as a one-of-a-kind cultural and lifestyle showcase, featuring an unconventional format that combines a concours d’elegance, static displays, and dynamic activities, all set against the breathtaking alpine landscape of St. Moritz. Unlike traditional concours, the cars are not merely displayed, but driven and experienced in extreme conditions, creating a spectacular and immersive experience for car enthusiasts and collectors from around the world.

Within this unique setting, the Trident Brand showcases its ability to provide a contemporary reinterpretation of its own Heritage through memorable personalization experiences in iconic locations—as exemplified by the BOTTEGAFUORISERIE program recently unveiled to the media.

One hundred years since the birth of the Trident, Maserati continues to leave its mark on the road—and on the ice—with the same power, iconic Made in Italy creations, and vision that have forged its legend.

Program of The I.C.E. St. Moritz - International Concours of Elegance

Friday January 30:
9.00 – The I.C.E. Village Opening
14.30 – The I.C.E. Village - Parade
16:30 End of the activities

Saturday January 31:
9.30 – 12.30 Parade
16.00 - Award Ceremony
16.30 - End of the activities

Maserati S.p.A.
Maserati produces a complete range of unique cars that are immediately recognizable by their extraordinary personality. With style, technology and an innate exclusivity, they delight the most discerning, demanding tastes and refined tastes, always setting a benchmark in the global automotive industry. A tradition of successful cars, each of them redefining what makes an Italian sports car in terms of design, performance, comfort, elegance and safety, currently available in more than 70 markets internationally.
The Maserati line-up includes the Grecale SUV; GranTurismo, the iconic Italian grand tourer; and GranCabrio, the Trident's new convertible; all models characterized by the use of the highest quality materials and outstanding technical solutions. A range equipped with 4-cylinder hybrid powertrains, available for Grecale, and V6 petrol with rear-wheel and four-wheel drive, embodying the performance DNA of the Trident Brand. GranTurismo is available with both the high-performance V6 petrol engine and a 100% electric version, the GranTurismo Folgore, the first car in the Modena-based brand's history to adopt this solution. The full-electric range also includes Grecale Folgore and GranCabrio Folgore. The top of the Brand's range is the MC family, which consists of the MCPURA coupe and its MCPURA Cielo convertible version, powered by the innovative V6 Neptune engine, 100% Maserati, which incorporates F1-derived technologies into the power unit of a standard production car. Completing the Brand's commercial offering is the Maserati GT2 Stradale, the road-legal version of the GT2, which brought Maserati back to the track in covered-wheel championships, while Maserati MCXtrema is the limited series of only 62 units, a track-only homologated racing car that pushes Trident performance to the highest level and is dedicated to racing car enthusiasts.
Maserati's mission is to write the future of mobility in the luxury segment by focusing on its customers’ requests. In order to achieve this mission, the Brand is also strongly focused on the Maserati Fuoriserie customization program, the Maserati Classiche activities, and the intensive Maserati Corse racing program.

For further information:
MASERATI
Andrea Pallard, Maserati Global Communications
andrea.pallard@stellantis.com

Davide Kluzer, Maserati Product Communications Manager
davide.kluzer@maserati.com

Tiziana Solivani  Maserati Global PR Coordination
tiziana.solivani@maserati.com

Roberta Marchetti, BOTTEGAFUORISERIE Communications Manager
roberta.marchetti@maserati.com