Maserati MCPURA Cielo FROZEN MAGMA, the new exclusive bespoke car makes its debut in St. Moritz

An extraordinary MCPURA, created through the Fuoriserie customization program, makes its debut in the prestigious setting of Switzerland’s most iconic frozen lake.
 

Modena, January 30, 2026 – The magic of snow, the thrill of high-performance driving on the icy track of Lake St. Moritz, and the audience of the most exclusive winter event provided the perfect backdrop for the presentation of the Maserati MCPURA Cielo - FROZEN MAGMA. This unique and bespoke model, crafted by the Maserati Fuoriserie program, masterfully blends visual and emotional opposites in a mix of power and timeless elegance. Its name is born from the encounter with an iconic location that, beneath a surface of crystalline blues, holds an incandescent soul, where absolute cold and fire merge into a single, pure energy.

In this evocative scenario, the Trident’s exclusive model immediately captured attention thanks to its exclusive Ai Aqua Rainbow glossy body colour: an iridescent paint finish that changes shade when under the light, evoking the crystal-clear surface of the glacier. In contrast with this bright cold base, bespoke glossy orange accents convey warmth and energy. The orange dreamline livery, the orange Trident on tonneau cover, the external badges, the Maserati lettering, and the Cielo badge become bold, unmistakable graphic elements designed to stand out against the snowy landscape. The contrast is further enhanced by glossy black lower facias and 20” Cyclonic glossy black Fuoriserie wheels, paired with orange brake calipers, coordinated orange wheel hub caps and Trident details.

Inside, the cabin reflects the same aesthetic tension between rigor and exclusivity. Black Alcantara creates an environment that is both technical and emotionally engaging, with lasered Chevron graphic detailing, backing orange and the Trident embroidered on the headrests, while orange stitching runs throughout the interior as a visual leitmotif. Carbon fiber deco trim emphasizes the car’s racing character, completed by a dedicated Interior Badge reading “Maserati Fuoriserie - THE I.C.E. 2026 - ONE OF ONE”, lasered and printed to certify the absolute uniqueness of this model.

Powered by the iconic 630 hp V6 Nettuno engine featuring patented pre-chamber technology, the MCPURA Cielo - FROZEN MAGMA boasts a rich array of optional features, including carboceramic brakes, the Suspension Lifter, and a comprehensive driver assistance pack. It also features the sophisticated Sonus Faber Premium audio system for an holistic and immersive onboard driving experience.

Maserati under the spotlights at The I.C.E. 2026
Alongside the MCPURA Cielo – THE I.C.E. 2026, The I.C.E. Village also showcases the MCPURA Coupé and Cielo, GT2 Stradale, GranTurismo Meccanica Lirica One-Off, and GranCabrio Meccanica Lirica One-Off. Selected models will also participate in thrilling dynamic experiences on the frozen lake, as part of the celebrations marking the Trident’s centenary.

As part of the Concours d’Elegance, two of the most iconic Maserati models - classic, sporty, and luxurious - will grace the frozen lake: one Maserati 300S and one Maserati 4CLT, unique, timeless vehicles expressing the brand’s sporting soul and its deep-rooted connection with motorsport.

This glamorous event is part of the Year of the Trident, celebrating the 100th anniversary of both the Maserati logo - inspired by Bologna’s Fountain of Neptune and designed by Mario Maserati - and the brand’s competitive debut with the iconic Tipo 26 at the Targa Florio, which immediately claimed victory in its class and marked the beginning of a long record of triumphs and sporting milestones.

Santo Ficili, Maserati COO, stated: “With MCPURA Cielo - FROZEN MAGMA, we are shaping an emotion even before creating an extraordinary car. This Fuoriserie project was conceived to dialogue with a unique setting like St. Moritz, interpreting our vision of contemporary luxury through shapes, colours, and materials, rooted in craftsmanship, performance, and Heritage, and capable of transforming an iconic model into a one-of-a-kind work of art. MCPURA Cielo - FROZEN MAGMA is part of the BOTTEGAFUORISERIE program, through which we aim to elevate the creation of timeless bespoke vehicles drawing from our history and our vision, making each of our cars a true symbol of Italian excellence and pure performance”.

Maserati S.p.A.
Maserati produces a complete range of unique cars that are immediately recognizable by their extraordinary personality. With style, technology and an innate exclusivity, they delight the most discerning, demanding tastes and refined tastes, always setting a benchmark in the global automotive industry. A tradition of successful cars, each of them redefining what makes an Italian sports car in terms of design, performance, comfort, elegance and safety, currently available in more than 70 markets internationally.
The Maserati line-up includes the Grecale SUV; GranTurismo, the iconic Italian grand tourer; and GranCabrio, the Trident's new convertible; all models characterized by the use of the highest quality materials and outstanding technical solutions. A range equipped with 4-cylinder hybrid powertrains, available for Grecale, and V6 petrol with rear-wheel and four-wheel drive, embodying the performance DNA of the Trident Brand. GranTurismo is available with both the high-performance V6 petrol engine and a 100% electric version, the GranTurismo Folgore, the first car in the Modena-based brand's history to adopt this solution. The full-electric range also includes Grecale Folgore and GranCabrio Folgore. The top of the Brand's range is the MC family, which consists of the MCPURA coupe and its MCPURA Cielo convertible version, powered by the innovative V6 Neptune engine, 100% Maserati, which incorporates F1-derived technologies into the power unit of a standard production car. Completing the Brand's commercial offering is the Maserati GT2 Stradale, the road-legal version of the GT2, which brought Maserati back to the track in covered-wheel championships, while Maserati MCXtrema is the limited series of only 62 units, a track-only homologated racing car that pushes Trident performance to the highest level and is dedicated to racing car enthusiasts.
Maserati's mission is to write the future of mobility in the luxury segment by focusing on its customers’ requests. In order to achieve this mission, the Brand is also strongly focused on the Maserati Fuoriserie customization program, the Maserati Classiche activities, and the intensive Maserati Corse racing program.

For further information:

MASERATI
Andrea Pallard, Maserati Global Communications - andrea.pallard@stellantis.com
Davide Kluzer, Maserati Product Communications Manager - davide.kluzer@maserati.com
Tiziana Solivani, Maserati Global PR Coordination - tiziana.solivani@maserati.com
Roberta Marchetti, BOTTEGAFUORISERIE Communications Manager - roberta.marchetti@maserati.com