Maserati Announces Transition of Maserati Operations in Korea

Modena, February 26 2024 – Maserati S.p.A. and Forza Motors Korea (FMK), the official importer of Ferrari and Maserati vehicles in Korea, is announcing the transition of Maserati operations in the country to Maserati Korea. This underscores our commitment to bringing Italy's finest to the Korean market and enhancing Maserati’s local presence.

Maserati Korea will continue to work closely with FMK, leveraging their existing collaboration to ensure a seamless transition and uninterrupted customer support. The partnership between Maserati and FMK has been instrumental in establishing Maserati as a preferred luxury car brand in Korea, and both parties are committed to continue their relationship in the future with FMK remains as operating dealer networks in Korea including Maserati Seoul and Maserati Bundang.

This strategic changes highlights Maserati’s dedication to offering exceptional Italian luxury vehicles and services to our valuable clients in Korea and ensure we meet their high expectations. Maserati Korea is aiming at elevating our brand's visibility and reinforcing our market position in the market. We will work to provide world-class aftersales services, and a tailored customer experience that aligns with Maserati's global standards.

Maserati Korea will also focus on reinforcing its dealership network and facilities to embody Italian luxury and customer satisfaction, and introducing audacious initiatives to create more immersive and engaging brand experience for its customers.

Maserati is comitted to uphold brand’s core values of elegance, luxury, and performance in Korea. With this transition, Maserati is poised to further elevate the luxury automotive landscape in Korea and solidify its position as a leading luxury car brand.

Maserati S.p.A.
Maserati produces a complete range of unique cars, immediately recognizable for their extraordinary personality. Thanks to their style, technology, and innately exclusive character, they delight the most discerning, demanding tastes and have always been a benchmark for the global automotive industry. A tradition of successful cars, each of them redefining what makes an Italian sports car in terms of design, performance, comfort, elegance, and safety, currently available in more than 70 markets internationally. Maserati line-up includes the Levante – the first SUV made by Maserati, the Grecale, the “everyday exceptional” SUV, and the GranTurismo, the iconic Italian grand tourer, all models characterized by the use of the highest quality materials and excellent technical solutions. A range equipped with 4-cylinder hybrid powertrains – available for Grecale and Levante – and V6 petrol, with rear-wheel and four-wheel drive, embodying the performance DNA of the Trident Brand. The top of the range is made up of the MC20 super sports car and the MC20 Cielo spyder, powered by the ground-breaking 100% Maserati Nettuno V6 engine, which incorporates F1-derived technologies into the power unit of a standard production car for the first time. The new GranTurismo is available with both the high-performance V6 petrol engine, derived from the Nettuno, and a 100% electric version: the GranTurismo Folgore, the first car in the Modena-based brand’s history to adopt this solution. Today the full-electric range includes also the Grecale Folgore, Maserati’s first full-electric SUV. By 2025, all Maserati models will also be available in a full-electric version, and the entire Maserati range will run on electricity alone by 2028.

For more information:
MASERATI
Rika Kishigami  – Communication responsible Japan & Korea, – rika.kishigami@maserati.com
Matt Rindone – Interim Chief Communications Officer, Maserati – matthew.rindone@maserati.com