Maserati announces its role as Official Sponsor and Mobility Partner of Salone del Mobile.Milano 2026

The Modena-based brand is taking part in the world’s most renowned design event, expressing its vision of contemporary elegance through an exclusive and distinctive presence
 

Modena, 21 April 2026 - Maserati will take part in the 64th edition of Salone del Mobile.Milano 2026 as Official Sponsor and Mobility Partner of the most prestigious international event dedicated to furniture and design, scheduled to take place at Fiera Milano Rho from 21 to 26 April. Rooted in a deep alignment of values such as artisanal craftsmanship, innovation and the ability to offer exclusive products and experiences, this partnership best embodies the ongoing dialogue between the worlds of automotive and design, two complementary expressions of Italian excellence on the global stage.

More specifically, within the exhibition grounds, the Trident - the iconic symbol of the Brand, which this year marks one hundred years since its first appearance on the bonnet of the Tipo 26 - will feature along the evocative Corso Italia, where the Maserati Lounge, set by SYSTEM PREFERENCES, will take shape as a refined and welcoming space designed for guests, stakeholders and media. The setting, created in collaboration with partner Giorgetti, includes the Lorelei sofa and armchairs, together with the Ligea coffee table from the Giorgetti Maserati Edition collection. This line embodies the synergy between two Italian design excellences and translates Maserati’s aesthetic and material codes into the world of interiors, reflecting the heritage of the longest-standing brand in Italy’s Motor Valley, with 112 years of sporting success and iconic models. Completing the setting and offering an immersive and engaging sound experience will be the Amati Folgore by Sonus faber speakers, a limited-edition high-end audio system born of the collaboration between the two brands, combining Italian craftsmanship, GranTurismo Folgore-inspired design and advanced acoustic engineering. Thanks to innovative materials and the Rame Folgore finish, the speakers deliver a natural sound, transforming any space into a sensory experience of the highest order.

Alongside the Maserati Lounge, the one-off Grecale Giorgetti will be on display, created through the Maserati Fuoriserie programme and unveiled at Milan Design Week 2025 with new accessories inspired by outdoor living and travel. Near the East Entrance, the Maserati GranTurismo Meccanica Lirica will also be on show, the result of the project of the same name, which explores the common thread between mechanical precision and the musicality of sound, blending engineering and art into a single expression of beauty and Modena identity. Two masterpieces, then, expressing how technique and beauty, when placed in equal dialogue, can give rise to unique and unrepeatable creations.

This is Maserati’s idea of Italian luxury, a sophisticated vision without time or boundaries, rooted in culture, expressed through form and fulfilled in the emotion of the journey. Maserati thus inhabits the world of design with natural ease, drawing on more than a century of cars regarded as true works of design in motion, where artisanal tradition and technological innovation come together in a symphony of style, performance and national pride.

Maserati’s presence also extends beyond the boundaries of Rho Fiera, reaching the heart of the city. Among the many initiatives surrounding the Salone, the Design Kiosk stands out as a meeting point for the design community which, from 17 to 26 April, will enliven Piazza della Scala in Milan with discussions and reflections on the relationship between architecture, design and publishing. On the closing evening, from 6.30 pm, Maserati will take centre stage in the public programme exploring the connection between design, culture, and innovation bringing its voice to the most vibrant and up-to-date dialogue on the future of design and prestige automotive.

Santo Ficili, Maserati COO, stated: “We are delighted to be, for the first time, Official Sponsor and Mobility Partner of Salone del Mobile.Milano 2026, an international benchmark for design, innovation and design culture. For Maserati, this collaboration represents a strategic opportunity to underscore the values we share with the world of design: vision, creativity and an uncompromising commitment to quality. Salone del Mobile provides a setting of extraordinary international resonance, ideal for expressing our commitment to defining an idea of contemporary elegance grounded in beauty, research and responsibility, an idea that is reflected in every car across our range.”

Paola Cavaggioni, Marketing and Communication Director of Salone del Mobile.Milano, commented: “Salone del Mobile.Milano has always been a space where design takes shape as a synthesis of vision, expertise and material culture. Maserati’s presence reflects this approach through a vision that places detail, quality of process and the ability to transform an idea into an experience at its core. A convergence that enriches the narrative of the Salone, highlighting the value of design as a generative and cross-disciplinary element.”

Maserati S.p.A.
Maserati produces a complete range of unique cars that are immediately recognizable by their extraordinary personality. With style, technology and an innate exclusivity, they delight the most discerning, demanding tastes and refined tastes, always setting a benchmark in the global automotive industry. A tradition of successful cars, each of them redefining what makes an Italian sports car in terms of design, performance, comfort, elegance and safety, currently available in more than 70 markets internationally.
The Maserati line-up includes the Grecale SUV; GranTurismo, the iconic Italian grand tourer; and GranCabrio, the Trident's new convertible; all models characterized by the use of the highest quality materials and outstanding technical solutions. A range equipped with 4-cylinder hybrid powertrains, available for Grecale, and V6 petrol with rear-wheel and four-wheel drive, embodying the performance DNA of the Trident Brand. GranTurismo is available with both the high-performance V6 petrol engine and a 100% electric version, the GranTurismo Folgore, the first car in the Modena-based brand's history to adopt this solution. The full-electric range also includes Grecale Folgore and GranCabrio Folgore. The top of the Brand's range is the MC family, which consists of the MCPURA coupe and its MCPURA Cielo convertible version, powered by the innovative V6 Neptune engine, 100% Maserati, which incorporates F1-derived technologies into the power unit of a standard production car. Completing the Brand's commercial offering is the Maserati GT2 Stradale, the road-legal version of the GT2, which brought Maserati back to the track in covered-wheel championships, while Maserati MCXtrema is the limited series of only 62 units, a track-only homologated racing car that pushes Trident performance to the highest level and is dedicated to racing car enthusiasts.
Maserati's mission is to write the future of mobility in the luxury segment by focusing on its customers’ requests. In order to achieve this mission, the Brand is also strongly focused on the Maserati Fuoriserie customization program, the Maserati Classiche activities, and the intensive Maserati Corse racing program.
 

The Salone del Mobile.Milano
The Salone del Mobile.Milano has been an international benchmark for the design and furnishing world since 1961, thanks to the extraordinarily high quality of the products on exhibit. It is more than a trade fair, rather an ecosystem with the power to accelerate business and broaden relationships throughout the industry, proffering new visions of the future of living. It takes place in April and consists of four annual exhibitions – the Salone Internazionale del Mobile, S.Project, Workplace3.0 and the International Furnishing Accessories Exhibition – with alternating biennial exhibitions: Euroluce in odd years and EuroCucina with FTK, Technology For the Kitchen and the International Bathroom Exhibition in even years. These have been accompanied by SaloneSatellite since 1998, a launchpad for young designers
under 35 from all over the world – so far more than 14,000 of them have passed through its doors – and a point of reference for companies on the look-out for new talents. In 2024, the 62nd edition of the Salone del Mobile.Milano welcomed almost 2,000 exhibitors from 37 countries and recorded more than 302,000 attendees in total, 68% of whom were international professionals. The Salone del Mobile is ISO 20121 certified for its sustainable event management system and is a signatory to the United Nations Global Compact.

For further information:

MASERATI
Andrea Pallard, Maserati Global Communications - andrea.pallard@stellantis.com
Davide Kluzer, Maserati Product Communications Manager - davide.kluzer@maserati.com
Camilla Serafini, Global Lifestyle Communications – camilla.serafini@maserati.com
Tiziana Solivani  Maserati Global PR Coordination - tiziana.solivani@maserati.com
Roberta Marchetti, BOTTEGAFUORISERIE Communications Manager - roberta.marchetti@maserati.com