D&I Talk: Maserati battles prejudice and linguistic stereotypes

Modena, 22 September 2022 – Maserati is fostering dialogue on issues of Diversity and Inclusion, by sharing stories from both these fields.
The D&I Talk meeting held on last Tuesday, 20^th September, in Modena at Roots – an inclusion laboratory, a social enterprise led by young people and a successful project from female entrepreneurs, designed to celebrate the cultural expression of food – served as an opportunity to emphasise the brand's values.

“For this brand, inclusion and diversity are core values to be a diverse team of people who can reflect the society around us”, noted Maria Conti, Maserati Chief Communication Officer. “We’re driven by our passion, uniqueness and innovation and want to create an inclusive climate, where everyone is respected and experiences a strong sense of belonging on a daily basis”.

The guest at the Maserati D&I Talk was Francesca Vecchioni, a social activist, founder of a non-profit association to disseminate the culture of inclusion and producer of the “Diversity Media Awards”.
The themes addressed were “allyship” and its meanings, to battle prejudice and linguistic stereotypes.

At the end of the meeting, there was a tasting of typical dishes from the Roots kitchen, following recipes that celebrate the cultural expression of food. The restaurant and its staff opened their doors to the Maserati Family, based on the shared vision of the significance of cultural identity and how food can become an inclusive experience.

Maserati S.p.A.
Maserati produces a complete range of unique cars, immediately recognisable for their extraordinary personality. Thanks to their style, technology and innately exclusive character, they delight the most discerning, demanding tastes and have always been a benchmark for the global automotive industry. A tradition of successful cars, each of them redefining what makes an Italian sports car in terms of design, performance, comfort, elegance and safety, currently available in more than seventy markets internationally. The ambassadors of this heritage are the Quattroporte flagship, the Ghibli sports sedan, the Levante – the first SUV made by Maserati, and the Grecale, the all-new “everyday exceptional” SUV, all models characterised by the use of the highest quality materials and excellent technical solutions. Ghibli, Grecale and Levante are also available in hybrid versions. A complete range, equipped with 4-cylinder hybrid powertrains, V6 petrol and V8 petrol, with rear-wheel and four-wheel drive, embodying the performance DNA of the Trident Brand. The top of the range is made up of the MC20 super sports car and the MC20 Cielo spyder, powered by the ground-breaking Nettuno V6 engine, incorporating F1-derived technologies available in the power unit of a standard production car for the first time.

For further information:
MASERATI
Maria Conti – Chief Communication Officer, Maserati – maria.conti@maserati.com