Unveiled the third image of the New Lancia Ypsilon

• The third image of the New Lancia Ypsilon, which will be revealed next February in Milan, was unveiled today.
• It features the innovative S.A.L.A. (Sound Air Light Augmentation) infotainment, a pillar of Lancia intuitive and immersive technology.
   

"The New Lancia Ypsilon will be the first model equipped with S.A.L.A. (Sound Air Light Augmentation) infotainment, an intuitive and effortless technology in perfect Lancia style to make life on board easier. S.A.L.A enables the driver and the passenger to adapt the in-car environment, simply by touching a button or with the sound of their voice, centralizing audio, climate control and lighting functions”, stated Luca Napolitano, Lancia brand CEO.

The third image of the New Lancia Ypsilon was unveiled today.
Featuring the innovative S.A.L.A. (Sound Air Light Augmentation), the chosen name for the infotainment of future Lancia vehicles, with the aim of simplifying the digital experience for Lancia customers, making them feel at home wherever they go.
In Italian, SALA means living room, but here, it stands for Sound Air Light Augmentation, a technology that represents the crucial parameters for creating a comfortable driving experience in perfect Lancia style.
SALA infotainment operates on a fully customizable, widget-based system. It features two standard HD screens, with the homepage serving as a centralized control panel for Sound, Air and Light. This setup allows an effortless personalization of the car's atmosphere.

This is the third teasing image leading up to the reveal of the New Lancia Ypsilon, scheduled for February 2024, through the exclusive NEW LANCIA YPSILON CASSINA LIMITED EDITION. With a 100% BEV engine, available in 1906 numbered and certified units, the model represents the first concrete step in the brand's Renaissance journey, with a clear and ambitious electrification strategy, in line with the Stellantis “Dare Forward” strategic plan and supported by Free2move Charge in a 360° integrated charging ecosystem.

 

Lancia
With 117 years of history, Lancia represents timeless Italian Elegance, a brand that made people around the globe dream, thanks to its iconic vehicles: the elegant Flaminia and Aurelia B24 Spider, the high-performance Delta, Stratos and 037, the eclectic Fulvia, the Beta HPE and many others.
Lancia is now ready to start its Renaissance with a 10-year strategic plan that is moving ahead in leaps and bounds.
Innovation and timeless design have always been the founding principles for the brand. And now sustainability, customer centricity and social responsibility have also become essential, because Lancia is determined to look to the future with great commitment and ambition.

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Silvia Cassani, Lancia Communications
silvia.cassani@stellantis.com
 

Cassina
Cassina, founded in Meda in 1927, inaugurated industrial design in Italy in the 1950s according to a totally new logic that marked the transition from craftsmanship to serial production.
The company has always had a pioneering attitude thanks to its marked propensity for research and innovation, combining cutting-edge technological skills with traditional craftsmanship. Over the years, Cassina has involved leading architects, designers and creative people to imagine new forms and transform them into projects.
Today, 'The Cassina Perspective' expresses the company's vision and values through an eclectic collection in which products with the most innovative soul and icons of the Modern Movement together create welcoming atmospheres, dialoguing according to a unique design code based on excellence.

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Turin, December 21, 2023