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09 Sep 2015

The New Lancia Ypsilon makes its debut

The New Lancia Ypsilon makes its debut


Preview of the new Fashion City Car with original interiors and exteriors and a range of three versions and five engines, all Euro 6, to satisfy any need.


This year, Lancia Ypsilon has celebrated its 30th anniversary with a complete makeover to underline its vocation as "trendsetter". This is the debut of the fifth generation of a best seller, which revolutionised the city-car concept and raised the level of style and elegance. It seduced not only those in search of creativity and strength of character, but also fans of technology and fashion and those who appreciate quality and innovation. From 1985 to today, over 2.7 million units have been sold throughout Europe.


There will be a preview of the New Ypsilon at the International Salon in Frankfurt, and sales will begin in September on the main European markets. The range will include three trim levels - Silver, Gold and Platinum - and five engines, all Euro 6, offering brilliant performance with reduced consumption and the environmentally-friendly Ecochic Turbo Methane and LPG range.


The New Ypsilon also gives a choice of two petrol engines: the 1.2 69 HP and the 0.9 TwinAir Turbo 85 HP with semi-automatic gearbox. Alternatively, there is the 1.3 Multijet 95 HP turbo diesel, with a low environmental impact of only 95 g/km of CO2 and reduced consumption to give the best in cutting-edge vehicle technology in the field of small turbo diesels.
The twin-fuelled, Ecochic versions with their reduced running costs complete the range: LPG/Petrol 1.2 69 HP (110 g/km of CO2)  and the twin-cylinder 0.9 TwinAir Turbo Methane/Petrol 80 HP, with low CO2 emissions (86 g/km of CO2) yet guaranteeing a brilliant performance.


The New Ypsilon reasserts its compact style and versatility. It has five standard doors and moderate dimensions: 384 cm long, 168 wide, 152 cm tall and a wheel base of 239 cm. These features make it ideal for urban use. The new design gives it a fresh, modern take on its unique personality. The body style has always been always one of the main reasons why people purchase the model. The Lancia Style Centre designers have given it a facelift to achieve a more balanced, streamlined look, by emphasising the horizontal lines to make the car more striking.


The range of colours has also been updated with two new shades to add to the three pastel colours, the six metallic colours and the three-layer white. This is the refined, fresh-looking "Ivory Chic" which just sums up the Ypsilon spirit, and the elegant "Blu di Blu", the colour which elegantly and boldly reinvents the brand's classic, historic livery.
The New Ypsilon interiors are the result of careful research into colours, choice of materials and care for detail. New fabrics have been used for the upholstery, ranging from the cross-printed "degradé" fabric of the Silver version, to the velvet reintroduced with a chevron pattern for the Gold version, including the leather and fabric combination, Dinamica®, for the Platinum version with a quilted pattern: a hymn to sophistication and elegance.
The dashboard sports new textures to match the interior to give a sense of importance and an even more marked touch of glamour, with original, easier to read graphics on the instrument panel and a new gear lever knob. Comfort inside the passenger compartment has been improved thanks to a completely redesigned central tunnel which, together with the new glove compartments adds 3 litres to the total internal capacity and makes the Fashion City Car become more versatile.


Another substantial new item is the standard UconnectTM infotainment system for the Gold version, which uses a combination of a 5" touch screen, steering wheel controls, voice controls and user friendly buttons to safely control the multi-media devices on board: from the radio to the main multi-media supports which can be connected via the USB port, the Aux-in connector or the Bluetooth audio streaming.


In addition, Radio DAB (digital radio) and Radio DAB NAV (digital radio with integrated navigator) will be available on request, both with Uconnect LIVE services included, so that the New Ypsilon is constantly connected and can guarantee a wide range of operability.


If you download the UconnectTM LIVE app from App Store and Google Play and connect your Smartphone via Bluetooth, you can use the numerous apps on the on-board system: Facebook and Twitter, to keep in touch with your friends, Deezer and TuneIn, to listen to your own music and your favourite radio, Reuters, to keep up-to-date with the latest world news, but also to navigate via TomTom LIVE, including driver awareness with eco:Drive, which allows you to improve your driving style and the best servicing with my:Car.


Finally an original ad comes out together with the New Ypsilon, recapping the elegant features and eye for style that the car has in common with the people who drive it.
As a spokesperson, a Polish model and actress, Italian by choice, Kasia Smutniak was chosen because of the affinity her strong, spontaneous character has with the new car, a symbol of elegance and personality. 


Created by the Armando Testa agency and directed by Ago Panini for the Akita production company, the ad shows Kasia Smutniak playing the part of a girl in the throes of not being able to decide what to wear. Nothing suits her, so her boyfriend calls in a specialist: a man who will free the girl from her indecisiveness by using an ironic version of exorcism. Thus the man brings back the sense of beauty in her life by showing her the only style that wins every time: the New Ypsilon.
The spot fades with the claim: "Let yourself be possessed by style".


Turin, 9 September 2015



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