The Delta project continues making the difference. The Lancia New Delta site is on-line

Records are made to be broken and goals are set to be pursued through new emotions. This is the Delta philosophy and a winning one, given the more than 1,500,000 visits to Delta Project, the innovative web site accessible since February that allows visitors to preview all the changes in the new Delta before its market launch. Each section, whether for product information or entertainment, has boosted the number of visits exponentially, testifying to a dramatic rise in expectations and curiosity about the new Lancia Delta.

This success was also made possible thanks to the extraordinary popularity of the Delta Time contest, which has seen the publication of more then 270,000 automobile license plates. Three of the seven candidates eligible to win the coveted first price have already been identified. The epilogue will take place on July 6^th, when the lucky winner of the new Lancia Delta will be revealed. The other six finalists will receive remote controlled models of the car, while all participants are eligible to win a "Lancia Delta” sweatshirt daily.

Since June 21, now that the car has been launched in all the showrooms, another threshold has been reached: the Lancia New Delta web site is now on line at http://www.lancianewdelta.it/, where visitors can browse innovative contents thanks to the six increasingly interactive sections. The first version made it possible to glimpse a preview of all the changes in the new model, but the newer version has become the official Lancia Delta web site, where every detail can be discovered, no holds barred.

Above all, the new Car Configurator makes it possible to design your Lancia Delta in every detail, thanks to particularly realistic graphics that offer the visualisation of the car from any perspective, inside and out. The Delta changes in real time according to the options chosen during the configuration phase, automatically updating the final price. With the printed prospectus, you can go to your nearest dealer and order the car.

In addition to the Discover section, which was the first to allow the discovery of the technical characteristics of the car, and the Portfolio section, where visitors can leaf through a virtual catalogue – 3D images were used in two further sections: the Backstage and the Spot. Unprecedented contents make the Backstage a captivating video gallery that reveals how the Delta style was born, thanks to the behind the scenes account narrated by the Manager of the Lancia Style Centre. To complete the virtual Lancia Delta on-board experience, preview the 45-second spot on line.

To complement the debut of the new Lancia New Delta site, a banner campaign was planned for web sites in the auto, news, and style worlds. As a confirmation of this global strategy that chooses the web as its main channel for communicating the conception and evolution of a new model, on June 19, Lancia Delta gave the go ahead for an itinerant event in the world of Second Life, which will feature the Delta on the virtual islands for six weeks: black and elegant, the Delta will travel on board the mobile platform of the promotional tractor-trailer, inside of which it will be possible to discover the world of Lancia and become familiar with the Lancia Village. Following the inaugural celebration on June 19^th, the event will conclude with another exclusive party in the Lancia Village.

Lancia elegance and attitude are once again unveiled in a virtual version. The difference? The continued search for new Deltas yet to come.

Torino 27 June 2008