The Brussels Motor Show marks the beginning of a pivotal year for Lancia

• The Brussels Motor Show kicked off today, with the Lancia stand taking center stage with a display dedicated to the evolution of the Ypsilon family and the presence of key trims from the range.
• On 9 January, during the press conference, Roberta Zerbi, CEO of Lancia, outlined the main projects underpinning the brand’s relaunch strategy, with a particular focus on product and commercial development across European markets. In the Belgium–Luxembourg area, the Lancia network currently includes 11 operational showrooms, 2 upcoming openings, and 15 service points.
• During the event, Miki Biasion also took the stage and, together with Roberta Zerbi, presented the Ypsilon Rally2 HF Integrale, the competition car developed for Lancia’s debut in the WRC2 in 2026.
• Until January 18, visitors can also discover other models from the HF family at the stand: the 280-hp electric Ypsilon HF (0–100 km/h in 5.6 seconds), the 110-hp hybrid Ypsilon HF Line, which brings the HF design language to a more accessible powertrain, and the Ypsilon LX in an electric configuration, the top-of-the-range version.
   

The Brussels Motor Show 2026, one of the most popular events on the European automotive scene, is officially open. Now in its 102^nd edition and running from January 9 to 18, the Motor Show aims to surpass the 300,000 visitors recorded in 2025, a testament to the robust and wide-ranging interest from both the public and industry professionals.

In this setting, Lancia presents a stand dedicated to the evolution of the Ypsilon family, an embodiment of the brand’s many facets—from contemporary elegance to sportiness and the world of racing. At the center of the display is the new Ypsilon Rally2 HF Integrale, a competition model that marks Lancia’s official return to the FIA World Rally Championship – WRC2 category from the 2026 season.

Today, during the opening day reserved for the international press and industry stakeholders, Lancia held its press conference, during which Roberta Zerbi outlined the main pillars of the brand’s relaunch strategy for 2026, with a particular focus on product, and commercial development across European markets to strengthen Lancia’s international presence. Within this framework, Lancia’s return to motorsport was also presented as an integral part of a long-term industrial and product strategy.

During the event, Miki Biasion also took the stage and, together with Roberta Zerbi, presented the Ypsilon Rally2 HF Integrale, the competition car developed for Lancia’s debut in the WRC2 in 2026. The project represents the top tier of a complete rally family and supports the brand’s ongoing evolution, running alongside the development of road models and paving the way for the next phases of Lancia’s growth plan.

Roberta Zerbi commented: “The Brussels Motor Show is an important opportunity to share the progress of Lancia’s relaunch and outline the priorities that will guide the brand in 2026. We are working on a solid and structured development plan that combines commercial growth, the strengthening of our European network and a renewed commitment to motorsport. Our return to WRC2 is part of this vision: a strategic choice, fully consistent with our DNA, that supports the evolution of the brand and underpins its future ambitions.”

Miki Biasion comments: “If you dreamed of the racetrack as a child, then your dream was red like a Ferrari. But if you dreamed of becoming a rally driver, then you dreamed of Lancia. I am honored to have worked alongside the Lancia and Stellantis Motorsport teams for the fine-tuning of the HF family, in both its racing and road versions. Together we’ve proved that a glorious motorsport past can still inspire the future.”
 

Lancia and the WRC2: a structured project

The Lancia WRC2 program was developed within Stellantis Motorsport and built on a shared industrial and technical approach with the Group’s main rally programs. The Ypsilon Rally2 HF Integrale is a completely new car, developed through an intensive testing program on asphalt and gravel, carried out on Alpine roads and the Balocco circuit, with the aim of setting the benchmark in the Rally2 category.

In 2026, Lancia will make its official debut in the WRC2, competing in at least 8 events starting with the Monte-Carlo Rally. The brand is also set to take part in the FIA European Rally Championship (ERC) and the main national championships, including those in Italy, France, Spain, and Belgium. The first customer deliveries are scheduled for the first quarter of 2026, and demand has already exceeded expectations: over 50 cars have been ordered, with an impressive 30 units sold in a single day during the official presentation at Satory on November 19.

The Rally2 HF Integrale sits at the top of a comprehensive rally family, which also includes the Rally4 HF and the Ypsilon HF Racing, both part of the Customer Racing Program and available through the Stellantis Motorsport Racing Shop. This pathway is designed to support drivers and teams through a structured growth process, from the entry-level categories to the professional tier.
 

The HF family at the Brussels stand

Alongside the Rally2 HF Integrale, the Lancia stand also showcases two road models from the HF family: the 280-hp electric Ypsilon HF, the brand’s first high-performance 100% electric model, and the 110-hp hybrid Ypsilon HF Line, which brings the HF design language to a more accessible powertrain. Both benefit from the application of motorsport expertise to the road in terms of driving dynamics, setup, and technical solutions.

Starting tomorrow, with the doors open to the general public, visitors will also be able to admire a Ypsilon LX, the version that best embodies the ‘pop elegance’ of the range, in an electric configuration delivering 156 hp (115 kW), equipped with a 54-kWh battery, offering up to 419 km of WLTP range and fast charging capability that allows 100 km of range to be recovered in just 10 minutes or a charge from 20% to 80% in 27 minutes.
 

Internationalization and commercial network

Lancia’s presence at the Brussels Motor Show forms part of a broader internationalization strategy, which includes an initial network of 70 new showrooms in major European cities. The first markets involved in the brand’s relaunch are France, Spain, Belgium-Luxembourg, the Netherlands, and Germany. In particular, the Belgium-Luxembourg region now includes 11 open showrooms, with two more set to open soon, and 15 service centers.

Simona Magnarelli: +39 366 6729414 – simona.magnarelli@stellantis.com 

Lancia
With 119 years of history, Lancia represents timeless Italian Elegance, a brand that made people around the globe dream, thanks to its iconic vehicles: the elegant Flaminia and Aurelia B24 Spider, the high-performance Delta, Stratos and 037, the eclectic Fulvia, the Beta HPE and many others.
Lancia embarked on its Renaissance with the launch of the New Lancia Ypsilon and with a 10-year strategic plan that is moving ahead in leaps and bounds.
Innovation and timeless design have always been the founding principles for the brand. And now sustainability, customer centricity and social responsibility have also become essential, because Lancia is determined to look to the future with great commitment and ambition.

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Turin, January 9, 2026