Lancia sponsors the “RomaFictionFest”

Lancia will be corporate sponsor of the RomaFictionFest 2007, to be held in Rome from 2 to 7 July. This is the main festival in the world devoted to international television drama productions in whatever format: serials, tv movies, mini-series, sit-coms. RomaFictionFest’s ambition is to be the most comprehensive annual meeting place for appraising what is going on in world production and will present some interesting novelties, some of them world premieres.

The organisation will have available a fleet of cars containing the full Lancia range: 50 cars including Ypsilon, Musa, Thesis and Phedra models, personalised with the event’s logo, will accompany all the stars and guests of RomaFictionFest on to the “Orange Carpet”.

Lancia will also be supporting the “Serial” section of the Festival, the most representative. All the works taking part in the competition in this section will be shown in the “Sala Lancia” inside the Cinema Adriano.

The public attending the showings in the “Sala Lancia” will be able to go to any Lancia dealership with their ticket stub and try out the new Lancia Ypsilon Sport MomoDesign, which will also be displayed at Castel Sant’Angelo. The latest arrival in the Lancia firmament has been designed for the young. It has a sporty, dynamic look with low trim, disc brakes and gutsy engines, a 1.4 16 v 95 bhp and a 1.3 Multijet delivering 90 or 105 bhp.

With its sponsorship of the RomaFictionFest, Lancia continues with its policy of supporting the “seventh art”, including its television incarnation. The quality TV drama and movie field mirrors the brand values of Lancia and its cars: style, quality of life, original and innovative solutions, personality, elegance and attitude.

Turin, 12 June 2007