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18 Apr 2023

Lancia Pu+Ra HPE features at the Milan Design Week 2023

Lancia is the official partner of the Milano Design District (MDD), the association of the 41 members of Milano Durini Design, with the aim of enhancing the excellence of Design in the city center.

Lancia Pu+Ra HPE features at the Milan Design Week 2023
  • Lancia is the official partner of the Milano Design District (MDD), the association of the 41 members of Milano Durini Design, with the aim of enhancing the excellence of Design in the city center.
  • Lancia Pu+Ra HPE, the Brand manifesto for the next 10 years presented last Saturday to the press, will be on display for the entire duration of the event in front of the Milan Cassina Store in Via Durini, the center of the Fuorisalone.
  • Daily talks will take place next to the Concept car. All the talks are closely linked with the values that inspired the creation of Lancia Pu+Ra HPE. Representatives of Lancia, of Cassina and experts from various sectors will be involved.

 

“Design is one of the pillars of Lancia Renaissance, the fil rouge now guiding the brand into the first phase of its rebirth path. It is an honor for me to see Lancia playing a leading role in the Milan Design Week 2023. After last weekend’s presentation to the press, Lancia Pu+Ra HPE is now on display in Via Durini, the heart of the event, in front of the Milan Cassina Store, Lancia’s partner in the creation of the Concept car’s interiors.” said Luca Napolitano, CEO of the Lancia brand.

The 2023 edition of the Milan Design Week is scheduled until Sunday, April 23.

For the event, Lancia is the official partner of the Milano Design District (MDD), the association of the 41 members of Milano Durini Design that brings together the excellence of Design in the city center, as part of a synergistic shared project.

The Lancia Concept car will be on display in Via Durini – the center of the Fuorisalone, in an area created with Cassina, – where a series of daily talks will be held. They will focus on various subjects related to the values that led to the creation of the Lancia Pu+Ra HPE, including Exterior Design, Home Feeling, Technology and Elegance and Sustainability. The events will take place in front of the iconic Milan Cassina Store in Via Durini and will involve representatives of the two brands, designers from the Lancia team, opinion makers and experts from various sectors.

The partnership path between Lancia and Cassina continues, two brands of the excellence of the Made in Italy in their respective fields, now looking ahead to the future. Lancia Pu+Ra HPE expresses the brand’s deep connection with the Italian spirit and the link with the country’s outstanding products, and is marked out by its references to Italian home furnishings.

Milan Design Week is the biggest time of the year for the design industry, in which the city becomes a benchmark around the world. With its roots dating back to the 60s and the first Milan Furniture Fair, the Design Week is acknowledged as the biggest event in the world focused on design, and most of all on furniture.

During the event, Milan will be lit up in the colors and by the products from the various hubs at its Furniture Fair and from the Design Districts.

 

Lancia Design Week Talks on Via Durini. The Schedule

The day after the talks, all contributions will be published on Lancia’s social media channels.

 

TALK 1.                THE FUTURE OF INTERIOR DESIGN, BETWEEN WELL-BEING AND MOBILITY

Shooting Date. April 18, 5 p.m.

On Air Date.      April 19

 

TALK 2.                THE SHAPE OF THE FUTURE: NEW TRENDS IN CAR DESIGN

Shooting Date. April 19, 5 p.m.

On Air Date.      April 20

 

TALK 3.                INHABITING THE FUTURE, NEW FORMS OF FUSION IN DESIGN

Shooting Date. April 20, 3:30 p.m.

On Air Date.      April 21

 

TALKS 4.              HUMANS AND TECHNOLOGY, THE EVOLUTION OF A PARADIGM

Shooting Date. April 21, 10 a.m.

On Air Date        April 22

 

TALKS 5.              STYLE, FASHION AND MATERIALS: THE NEW SUSTAINABILITY

Shooting Date. April 22, timing (TBC)

On Air Date.      April 23

 

Silvia Cassani, Lancia Communications

silvia.cassani@stellantis.com

 

Lancia

With 116 years of history, Lancia represents timeless Italian Elegance, a Brand that made people around the globe dream, thanks to its iconic vehicles: the elegant Flaminia and Aurelia B24 Spider, the high-performance Delta, Stratos and 037, the eclectic Fulvia, the Beta HPE and many others.

Lancia is now ready to start its Renaissance with a 10-year strategic plan that is now moving on very quickly.

nnovation and timeless design have always been the founding principles for the Brand. And now sustainability, customer-centricity and social responsibility have also become essential, because Lancia is determined to look to the future with great commitment and ambition.

Twitter @Lancia Facebook Lancia YouTube Lancia LinkedIn Lancia Instagram Lancia

 

Turin, April 18, 2023

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