LANCIA PHEDRA - THE GREAT ÉLITE SALOON IS NOW AN MPV

All the distinction and prestige of a great élite saloon like the Thesis, but with the flexibility and space typical of another category of car: the MPV This, in a nutshell, is the soul of the Lancia Phedra. It will come as no surprise to learn that the Phedra bears more than a passing resemblance to the Thesis in its styling (the big upright grille, for example) and also because it expresses the same world of values, all centred on the Italian art of living.
In the Phedra, though, the emphasis is definitely on journeys and group conviviality. Yet the car also wishes to be taken seriously for its design, tactile top-quality materials, cushioned silence, accessible comfort - and the satisfaction of driving and being driven. All this plus engineering and performance, of course.
The main characteristics of Lancia Phedra target customers are a wish to stand out in a crowd and the desire to own tasteful items with Italian flair. It is no coincidence that (like the Thesis), the model owes much to the Dialogos, the concept car that was the first to envisage a car passenger compartment as individual microclimate and living room and the man-machine relationship as a way to ensure a stress-free drive.
And a trip in the Lancia Phedra gives you a wonderful opportunity to discover this new dimension to the car. Unless you are parked, that is, when the model reveals another captivating side to its character: its interior.
Features include a huge amount of space, i.e. true limousine dimensions in the shape of an MPV; front seats that turn through 180° as standard so that passengers can chat or work face to face; sensations of heat, protection and warmth offered by top-quality materials such as the Alcantara® or leather - offset by a discreet mahogany insert - that lines the passenger compartment waistband to embrace the car's occupants.
At other times, you can enjoy the stress-free drive offered by a car with a high instrument panel (so you don't have to lower your gaze) and controls clustered round the gearbox within easy reach. A car with a multizone automatic climate control system that assures each passenger their own preferred microclimate, with voice commands for radio and telephone and - more generally - all the equipment you would except of an élite model at the peak of its segment.
The Lancia Phedra is thus the ideal car for dynamic, contemporary customers whose sole aim is to get around, seek out interesting places to visit and share the experience with others. Yet without giving up their exclusive lifestyle and habit of surrounding themselves with top-quality items that represent the very best the market can offer.

IMAGES LANCIA PHEDRA