Lancia nominates Eugenio Franzetti as Director of Lancia Corse HF

• After announcing its return to rally, Lancia embarks on a new chapter in its history with the Ypsilon HF and Ypsilon Rally4.
• On the eve of its return to racing, DS Performance director Eugenio Franzetti is announced as director of Lancia HF Corse, in addition to his current role.
• Now at the head of the brand’s competition division, his mission will be to promote the performance of the competition cars around the world.

While a new era is starting for Lancia and its motorsport division with the Lancia Ypsilon HF and Lancia Ypsilon Rally4 HF, the brand has named Eugenio Franzetti as director of Lancia Corse HF.

Eugenio Franzetti is vastly experienced in the motorsport world and spent most of his career with the Stellantis group.

He has successively been:

communications and competitions director for Peugeot in Italy, director of communications for DS Automobiles/Citroën/Peugeot in Italy, director of sales for Citroën in Italy, director of communications for Peugeot Global and Italy’s Managing Director of the DS brand before becoming director of DS Performance.

Today is the DS Performance Director and he will therefore retain the dual role.

From now on, Eugenio Franzetti will officially take charge of the Competition Department of Lancia and will work in close collaboration with Stellantis Motorsport’s teams to enhance the profile of the Italian Brand and promote its know-how and expertise in Motorsport.

THEY SAID…

Jean-Marc Finot, Stellantis Motorsport Senior VP:

“The appointment of Eugenio Franzetti strengthens Lancia HF Corse. His extensive experience in communications and marketing, as well as his expertise in high-level motorsport will allow him to showcase the brand’s technological and sports excellence.”

Luca Napolitano, Lancia’s Chief Executive Officer:

“Today we have the pleasure of welcoming Eugenio Franzetti, Lancia Corse HF Director who will lead the return of the Lancia brand in Rally. His experience will be key to the Lancia brand's racing project and renaissance plan.

Silvia Cassani, Lancia Communications -  silvia.cassani@stellantis.com

Lancia
With 117 years of history, Lancia represents timeless Italian Elegance, a brand that made people around the globe dream, thanks to its iconic vehicles: the elegant Flaminia and Aurelia B24 Spider, the high-performance Delta, Stratos and 037, the eclectic Fulvia, the Beta HPE and many others.

Lancia began its Renaissance Plan with the launch of the New Ypsilon and with a 10-year strategic plan that is moving ahead in leaps and bounds.

Innovation and timeless design have always been the founding principles for the brand. And now sustainability, customer centricity and social responsibility have also become essential, because Lancia is determined to look to the future with great commitment and ambition.

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Turin, July 17, 2024