Lancia celebrates 120 years of History together with European Clubs at the Heritage Hub in Turin

• More than 140 enthusiasts representing officially recognized Lancia Clubs from Italy and across Europe gathered in Turin to celebrate the brand’s 120^th anniversary
• The Heritage Hub hosted a day dedicated to Lancia’s culture and history, featuring guided tours of the collection and a meeting with the brand’s management team
• As part of the event, participants were given an exclusive preview of the New Lancia Gamma, the next important chapter in the brand’s evolution
   

Turin, September 13, 2026 – More than 140 enthusiasts from officially recognized Lancia Clubs across Italy and Europe gathered at the Heritage Hub in Turin for a special day dedicated to celebrating the brand’s 120^th anniversary.

The event celebrated the deep bond between Lancia and its international community, bringing together people who, for generations, have preserved, promoted and shared the culture and history of the brand.

The setting for the event was the Heritage Hub in Turin, a symbolic location housing an extraordinary collection of historic vehicles. Here, guests had the opportunity to revisit some of the most significant moments in Lancia’s history through guided tours dedicated to the models, innovations and design solutions, that have helped shape the brand’s identity from 1906 to the present day.

The day continued with a plenary session involving Lancia management focused on the brand’s key projects and upcoming milestones. It provided an opportunity for direct dialogue with a community that has always represented a valuable part of the Lancia universe and continues to keep the brand’s culture alive throughout Europe.

Among the most eagerly anticipated moments of the events was the exclusive preview of the New Lancia Gamma, which allowed Club representatives to discover the next chapter in the Lancia range and take a closer took at its design, content and key features.

The relationship with the Clubs holds a special place in Lancia’s history. Through their commitment to preserving vehicles, organizing meetings and events, and promoting the brand’s culture, enthusiasts help pass on an automotive heritage that transcends generations and borders.

120 years after its foundation, Lancia continues to honor its root while looking toward the future, keeping at its core the combination of Italian elegance, innovation and distincrive character that has defined its history and continues to guide its evolution.

Turin, September 14, 2026

Simona Magnarelli: +39 366 6729414 – simona.magnarelli@stellantis.com 

Lancia
With 119 years of history, Lancia is one of the most iconic names in Italian motoring. Long synonymous with elegance, innovation and distinctive character, the brand has created models that have become part of the collective imagination, from the Aurelia B24 Spider to the Flaminia, from the Fulvia to the Beta HPE, and on to the Stratos, 037 and Delta, which wrote some of the most memorable chapters in motorsport history.
Today, Lancia is entering a new phase in its journey, built on a strong Italian identity and a contemporary vision of the brand. The new Ypsilon marked the beginning of this chapter, followed by the brand’s official return to rallying and the arrival of the new Gamma, designed, developed and built in Italy at the Stellantis plant in Melfi. Design, innovation, customer experience and a strong focus on sustainability are driving Lancia’s evolution, with the ambition of reinterpreting for today the values that have always defined the brand’s unique character.

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