Lancia brand celebrates the Ypsilon, an icon of style and a record-breaking city car. Don't miss out on its latest “collection”

• After many years of success, Lancia brand greets the record-breaking fashion city car, which is about to end its glorious life.
• Lancia celebrates the iconic model with a special financial offer from Stellantis Financial Services Italy, which includes a monthly installment starting from €79* on ready-to-deliver vehicles with financing and scrappage. The TV campaign will be on air by Sunday, April 7th onwards. Down payment €3,822 + 35 installments of €79. Final residual installment of €9,032. APR (fixed) 8.49%, APRC 11.28%. Offer valid until April 30, 2024.
• In almost 40 years of success, four generations, and 37 special series, the fashion city car from Lancia has been sold in over three million units. Lancia Ypsilon has always renewed itself without ever losing its identity, but by adding nuances of personality with continuous product innovations.
• The current model will still be available on the Italian market until the end of production, when it will be succeeded by the New Lancia Ypsilon, the first car of the new era of the brand presented on February 14th in Milan.

Lancia Ypsilon is the car that made the streets of Italy more beautiful, thanks to its unique style with soft and sinuous lines and a refined, typical Italian design, combined with connectivity, efficiency, and style: features that have led it to play an absolute leading role in the market. Equipped with technological features designed to simplify everyday life, improve driving pleasure and onboard comfort, and make it even more current and contemporary, the fashion city car is indeed equipped with a 7" touchscreen radio, complete with Apple CarPlay and Android Auto and a wireless charger, positioned under the gear lever, which allows you to recharge your smartphone in total safety and comfort. The rear camera facilitates parking maneuvers for a truly stress-free experience.

The brand is now preparing to greet the current Lancia Ypsilon, which marked the recent history of the brand with its successes, leading it into the electrification era.

The handover marking the beginning of the brand New Renaissance took place on February 14th, with the unveiling of the New LANCIA YPSILON EDIZIONE LIMITATA CASSINA

To celebrate the success of such an iconic car beloved by the public, Lancia has conceived a dedicated financial offer for its many fans. Indeed, Lancia Ypsilon will be available on the Italian market until June 2024 with a purchase formula starting from €79 per month on ready-to-deliver vehicles with financing and scrappage, and this will be promoted through a TV campaign on air from Sunday, April 7^th onwards. Down payment of €3,822 + 35 installments of €79. Final residual installment of €9,032. APR (fixed) 8.49%, APRC 11.28%. Offer valid until April 30, 2024.

Lancia Ypsilon, the market-leading record-breaking city car
The Turin brand fashion city car par excellence is definitely Lancia record-breaker. The secret of people great love for this car lies in its ability to remain relevant, always managing to meet its customers’ new demands in terms of technology, safety, style, and sustainability. The biennium 2022-2023 represented the peak of this path full of successes, with the best performance ever.
The recently concluded year 2023 was indeed the second consecutive record year for Lancia, with further growth in volumes that continued the results achieved in 2022, which already crowned the model as a market leader. The first quarter of 2024 also confirms this trend, with the model continuing to be among the best-selling cars on the market.

Lancia Ypsilon, a success story
Lancia Ypsilon was created as an everyday car that combines Italian style and refined design with a taste for the beauty of things.
An elegant and fashionable city car, right from its launch in 1984 the Lancia Ypsilon set itself as the small-sized flagship, its specifications usually reserved for cars in a higher category.
The Lancia Ypsilon, the first subcompact to bring style to the small city car segment, has always boasted a clear and distinctive positioning: fashion is its natural environment, and style is the main reason to buy one.
Throughout its history, the model has always remained current and relevant, without ever sacrificing its identity, but by adding nuances of personality with countless special series and constant product innovations.
Indeed, every special series of the Ypsilon has managed to understand the evolution of customs and society. In the world of fashion with the Alberta Ferretti, the ELLE, or the Vanity, to celebrate birthdays with the 30th Anniversary, to be more feminine, with the Mya, or the Black&Noir, and other times to speak more to the male audience with the MOMO DESIGN or to the young with the Elefantino.
The story now continues with the passing of the baton to the New Lancia Ypsilon, the first car in the brand’s new era.

Silvia CASSANI, Lancia Communications -  silvia.cassani@stellantis.com

Lancia
With 117 years of history, Lancia represents timeless Italian Elegance, a brand that made people around the globe dream, thanks to its iconic vehicles: the elegant Flaminia and Aurelia B24 Spider, the high-performance Delta, Stratos and 037, the eclectic Fulvia, the Beta HPE and many others.
Lancia is now ready to start its Renaissance with a 10-year strategic plan that is moving ahead in leaps and bounds.
Innovation and timeless design have always been the founding principles for the brand. And now sustainability, customer centricity and social responsibility have also become essential, because Lancia is determined to look to the future with great commitment and ambition.

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PROMOTION DETAILS:
Offer valid until April 30, 2024. Ypsilon 1.0 FireFly 70 HP Start&Stop Hybrid ORO: List Price €17,650 (excluding IPT and PFU contribution). Promo Price €14,300 (or €12,500 plus financial charges, only with LANCIA Più financing). Example of Stellantis Financial Services Italia S.p.a. financing: Down payment €3,822 - Total Credit Amount €8,942.99. The offer includes optional services: Identicar 12 months €265. Total Amount Due €11,820.09 consisting of: Total Credit Amount, processing fees €395, Interest €2,332.76, monthly collection fees €3.5, substitute tax on the contract to be charged on the first installment of €23.34. This amount is to be repaid in 36 installments as follows: 35 installments of €79 and one Residual Final Installment (equal to the Guaranteed Future Value) €9,031.75 including monthly collection fees of €3.5. Cost of sending periodic paper statements: €0 /year. APR (fixed) 8.49%, APR 11.28%. Only in case of return and/or replacement of the vehicle at the contractually agreed expiration, a cost of €0.1/km will be charged if the vehicle has exceeded the maximum mileage of 30,000 km. Offer valid only for private customers, for vehicles in stock only for contracts concluded by April 30, 2024 at participating Dealerships, not combinable with other ongoing initiatives. Offer subject to approval by Stellantis Financial Services Italia S.p.A. Pre-contractual banking/insurance documentation available at the dealership and on the website www.stellantis-financial-services.it (Transparency Section). Advertising message for promotional purposes.

Turin, April 5th