Customer Racing: Lancia advances its Rally2 launch with a second successful day at Satory

After the outstanding media day on 18 November — attended by Roberta Zerbi, CEO of Lancia, who officially opened a new chapter for the brand, together with Jean-Marc Finot, Senior Vice President Stellantis Motorsport, François Wales, Head of Stellantis Motorsport Customer Racing and Sports Vehicles, Eugenio Franzetti, Director of Lancia Corse HF, Miki Biasion, two-time World Rally Champion and technical advisor, and with the opening remarks from Luca Napolitano — Satory welcomed once again the beating heart of the rally community for a second, equally remarkable day.

On 19 November, Stellantis Motorsport hosted a dedicated Customer Racing event, bringing together teams, private drivers, dealers, technical partners and commercial stakeholders involved in the sale and support of racing cars and parts. More than 100 guests gathered inside the Satory Motorsport HQ — the same setting used for the world premiere — ensuring full continuity between the brand’s communication strategy and its customer-facing activities.

The highlight of the day was the commercial unveiling of the new Lancia Ypsilon Rally2 HF Integrale, with customer orders officially opening. Guests were invited to visit the Motorsport workshop, where Stellantis engineers and technical staff presented in detail the car’s technical strengths — from its chassis architecture to engine performance, aerodynamics, transmission layout and safety structures.

These hands-on sessions provided teams with a clear understanding of the development philosophy behind the project and the competitive ambitions of Lancia’s return to Rally2.

The reaction from the market was immediate and extremely positive: 30 orders for Rally2 HF Integrale were recorded at the end of the day, confirming the strong confidence of customer teams and the strategic relevance of Lancia’s comeback in the category.

This second day at Satory further strengthened the brand’s Customer Racing roadmap and showcased the unified Stellantis Motorsport approach: a cross-brand, cross-discipline ecosystem that supports drivers across the entire FIA rally pyramid, from Rally6 to Rally2.
 

Simona Magnarelli: +39 366 6729414 – simona.magnarelli@stellantis.com 

Lancia
With 119 years of history, Lancia represents timeless Italian Elegance, a brand that made people around the globe dream, thanks to its iconic vehicles: the elegant Flaminia and Aurelia B24 Spider, the high-performance Delta, Stratos and 037, the eclectic Fulvia, the Beta HPE and many others.

Lancia embarked on its Renaissance with the launch of the New Lancia Ypsilon and with a 10-year strategic plan that is moving ahead in leaps and bounds.
Innovation and timeless design have always been the founding principles for the brand. And now sustainability, customer centricity and social responsibility have also become essential, because Lancia is determined to look to the future with great commitment and ambition.

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Turin, November 21 2025