‘Sharpen your instinct’: the new 2014 Jeep® Compass TV commercial goes on air

• On air starting September 1^st on the Italian television channels
• The TV spot presents the 2014 Jeep Compass and the open weekend taking place at the Jeep dealerships in Italy on September 14^th and 15^th
• The refreshed 2014 model year of the Jeep compact SUV features an updated exterior, a more refined and comfortable interior and a full line of security features

Starting September 1st the new Jeep Compass TV commercial 'Sharpen your instinct' will go on-air in Italy. The TV spot presents the recently refreshed compact SUV of the Jeep family, now featuring an updated exterior, a new, even more refined and comfortable cabin and new safety and technological contents.

Broadcast in 15" and 30" formats, the spot will highlight the new product features of Jeep Compass and will present to the public the open weekend taking place at the Jeep Italian dealerships on September 14^th - 15^th.

Based on the creative concept developed by Leo Burnett and led by the Executive Creative Directors Alessandro Antonini e Francesco Bozza -  the TV spot focuses on the dual soul of Jeep Compass: the elegant and refined one that the vehicle shares with the flagship Grand Cherokee and its adventurous, off-road nature, expression of its true Jeep 4x4 capabilities.

The commercial presents a young and sophisticated woman with strong personality, unique behaviour and independent character. She reacts to various "natural elements" (e.g. birds, leaves, rain, etc. ) following her instinct and the same natural elements somewhat inter-act with her, revealing the power of nature. She drives a Jeep Compass and with her car she finds her own way, to follow freely her own passions and desires.

The spot clearly refers the young woman as a connection to the instinctive and unpredictable features that belong to nature and its elements. Like the animals that live in nature, her senses are more amplified and give her the ability to perceive the signals before others people do. This talent is what is commonly called instinct and the spot underlines that instinct in those who drive Jeep Compass becomes more refined and sophisticated than ever.

The new campaign will as well appear in press and radio and will also debut in the major European countries according to the individual market launch plans.

Introduced starting end of June across most European markets, the 2014 Jeep Compass boasts an updated exterior and a new, even more refined and comfortable cabin.

New Jeep Compass also offers standard front-seat-mounted side air bags and ParkView rear backup camera - standard on Limited and optional on North models - in addition to the rich array of safety features assisting drivers both in the city and on off-road trails.

Benchmark off-road capability in its category is provided by the full-time, active Freedom Drive I four-wheel-drive system with Lock mode, designed to give drivers year-round assurance through the ability to handle rough weather and low-traction. Engine offering on the 2014 Jeep Compass in Europe includes, the efficient 2.2-liter turbo diesel engine delivering 163 hp and 320 Nm of torque - also available in the low-output version with 136 hp - and two petrol World Engines: the 2.4-liter that produces power of 170 hp and torque of 220 Nm and the 2.0-liter providing 156 hp and 190 Nm of torque. Both petrol engine options now feature the new six-speed automatic transmission.

The new Compass North model now completes the Compass lineup available in Europe, comprising the already available Sport and Limited trim levels. Thanks to a more refined exterior and premium interior features, the Limited model confirms its top-of the range position in the Compass lineup.

The 2014 Jeep Compass is offered in a choice of six exterior colors: Black, Bright White, Billet Silver, True Blue, Maximum Steel and Granite Crystal. Premium interior leather options now include new Saddle Brown leather seats on top of the Dark Slate Gray available on the Limited model.

Turin, August 30^th 2013