‘Nothing can stop them’: Jeep launches new advertising campaign featuring Juventus champions

• Barzagli, Buffon, Chiellini, Marchisio, Pirlo,Pogba,Vidal andVucinic: these are the eight Juventus champions starring in a high-altitude challenge.
• At their side the 2013 Jeep Wrangler, the original and authentic 4x4 which expresses the brand's unconventional soul.
• The evocative images of the campaign come courtesy of photographers Winkler+Noah.
• Pictures, backstage videos and extra contents are available on the web at www.jeep-people.com and also on all mobile devices, smartphones and tablets in 'augmented reality'.
• Andrea Pirlo the new, exceptional worldwide ambassador for Jeep.

A high-altitude challenge, taking place in the background of unspoilt nature: 'NOTHING CAN STOP THEM'. It's the new Jeep advertising campaign starring the iconic 2013 Jeep Wrangler and eight Juventus players: Andrea Barzagli, Gianluigi Buffon, Giorgio Chiellini, Claudio Marchisio, Andrea Pirlo, Paul Pogba, Arturo Vidal e Mirko Vucinic.

Created by the Independent Ideas advertising agency for both print and web, the communication strategy is based on the creative concept that sees Jeep taking the ball beyond every limit, reaching for the most improbable and hidden off-road 'pitches' and inventing a new "extreme sport" specifically made for those people who love challenge and adventure. 

With the signature of the photographers Winkler+Noah, the images of the new campaign capture the eight players involved on behalf of the Juventus Football Club as they compete in an extemporary football pitch at high altitude. The eight players are champions who are used to undertaking any adventure and taking risks to better themselves with passion and determination, owning the confidence that there are no obstacles that cannot be overcome. But how did they get all the way up there? In a 2013 Jeep Wrangler, of course: the original and authentic 4x4 which expresses the brand's unconventional soul, by combining exceptional off-road capabilities with the driving enjoyment offered by a unique vehicle in the automotive industry.

The athletes involved collaborated enthusiastically both on the shooting itself and the backstage. A curious story took place during the photo shooting: the Italian freestyle football champion Gunther Celli was invited to participate to the shooting with the players not being aware of his involvement. He arrived during the backstage video shooting disguised as a technician. When it was time to start the shooting with the ball, Gunther got hold of it and, instead of passing it to the Juventus champions, set about his freestyle acrobatics leaving the players astonished. After a few minutes Paul Pogba and Arturo Vidal recognized the freestyle champion and joined in.

Images, video and backstage stories will be available on www.jeep-people.com in the "ForzaJ" section that is dedicated to the Juventus sponsorship. Here users will also find contents from the "Jeep Champions Tour", including the last leg dedicated to the victory against the Celtic Football Club. In addition, thanks to the collaboration with Seac02, all contents will also be available in 'augmented reality' on all mobile devices, smartphones and tablets. After downloading the AR-Code mobile application from App Store, GooglePlay and all major Android platforms, the user can frame the image of the campaign and access the backstage videos, the additional extra contents as well as the pictures of the campaign and download them as wallpapers.

The new advertising campaign is perfectly in line with Jeep communication strategy, that is constantly characterized by unconventional choices and will take the public to be familiar with the values shared by two brands that are both icons in the history of their respective worlds. Jeep can boast a global brand reputation with cars distributed in more than 120 countries around the world. Since the introduction of the first model, in 1941, more than 15 million vehicles have been produced and sold worldwide. Juventus has a similarly glorious past: founded in 1897, the Club boasts more than 250 million followers worldwide (more than 11 million only in Italy) and an enviable record of successes, including 30 Scudetti, 9 Coppe Italia, 5 Supercoppe Italiane, 3 UEFA Cups, 2 UEFA Super Cups and 2 Champions Leagues.

To further consolidate the partnership with Juventus, Jeep has decided to undertake a collaboration with Andrea Pirlo as Worldwide Ambassador for the brand for the current year, extendible to the next one. Pirlo will take part in PR activities, shoots and initiatives linked to the Jeep brand.

Turin, 18 February 2013