Jeep® wins the 2026 Car Design Award in the Brand Design Language category

• The Jeep_® brand was granted the prestigious Car Design Award 2026 for its Brand Design Language
• The Award is intended for the Design teams that best express innovation, formal excellence, and the ability to interpret the new challenges of mobility
   

The Jury of the Car Design Award assigned to Jeep_® the prestigious prize for Brand Design Language. The winners of the 2026 Car Design Awards were announced during Milan Design Week, and the trophy was presented at the ADI Museum in Milan on April 22.

The Brand Design Language prize is awarded to the Design Team that has best worked on the consistency and transversality of the brand's formal language across the entire product range.
 

One of the most coveted recognitions in the industry
Established in 1984, the Car Design Award is given by an international Jury composed of journalists from leading international automotive publications, and recognizes projects that have significantly contributed to the evolution of car design.

The motivation for the Award states that “without ever betraying its origins, the Jeep_® design reinterprets unmistakable semantic elements such as the seven-slot grille and trapezoidal wheel arches, transforming them into universal symbols of adventure and freedom. In the era of energy transition, it continues to shape the collective imagination of exploration, making authenticity the cornerstone of every creation.”

Daniele Calonaci, Head of Jeep_® Design in Enlarged Europe, said: “As the Jeep_® Design Team, our goal is to combine the functionality of a true SUV with the distinctive design European customers expect from their vehicles. We strive to make authenticity the cornerstone of every creation, allowing Jeep_® to continue shaping the collective imagination of exploration. Our upcoming models will once again place design at the forefront, making this Award a truly positive omen”.

Jeep_® Brand
For nearly 85 years, Jeep_® has been a global leader in SUVs, delivering legendary off-road capability, advanced technology and exceptional versatility for those who seek fun and adventure. With a commitment to innovation, the Jeep brand offers a diverse lineup of vehicles powered by internal combustion engines, hybrid technology and all-electric drivetrains. Built on a heritage of freedom, adventure, authenticity and passion, Jeep continues to set the standard for rugged and refined vehicles designed to conquer it all.

Turin, 22 April 2026