Jeep® announces a new partnership with Harley-Davidson for 2026. Meet the two iconic brands at the European Spring Rally in Senigallia (Italy) 30 April-3 May 2026

• Jeep_® and Harley-Davidson launch a new partnership in the Europe region for 2026
• The two iconic brands and their fans will participate in the European Spring Rally in Senigallia from April 30^th to May 3^rd, which will kick off the 2026 riding season
• Joint events scheduled for 2026 include Harley-Davidson rallies in Cascais (Portugal), Faaker See (Austria), Pescara and Genoa (Italy), among many others
   

A glorious re-start: Jeep_® and Harley-Davidson will be partners in Europe for 2026, resuming a collaboration that began in 2014.
Jeep_® and Harley-Davidson inspire a deep sense of identity and belonging, rooted in the desire to explore new frontiers – either on endless roads, or on offroad trails. On this heritage, Jeep_® and Harley-Davidson have built their legend and established a connection with free souls everywhere in the world.
 

Two icons, one soul
The Jeep_® partnership with Harley-Davidson further strengthens the bond between the two iconic brands and their communities  – united by the same values of freedom, passion, adventure and authenticity, and aligned in their passion for rituals.

Jeep_® and Harley-Davidson are the automotive brands with the most passionate supporters. The Jeep_® community and Harley Owners Groups have followers worldwide, and their events are attended by scores of loyal fans.

Freewheeling travelers love to cross paths with their peers – and when Jeep_® and Harley-Davidson meet, you can almost hear “Born to Be Wild” playing in the background.
 

“Two icons, one soul perfectly captures the spirit of this collaboration - said Fabio Catone, Head of Jeep_® Brand in Enlarged Europe. Jeep® and Harley-Davidson are more than brands—they are authentic symbols of freedom and adventure. Both speak to people who choose their own path, driven by the desire to explore beyond boundaries and live life without constraints. Whether on four wheels or two, this partnership celebrates a shared mindset rooted in capability, independence, and the courage to go further.”

In search of adventure: Jeep_® / Harley-Davidson 2026 calendar

The two brands will organize numerous gatherings across Europe in 2026. To name just a few:

• the European Spring Rally in Senigallia (Italy) from 30 April to 3 May,
• the Harley Owners Group Rally in Cascais (Portugal) from 18 to 21 June,
• the European Bike Week in Faaker See (Austria) from 8 to 13 September,
• the International Ladies Of Harley event in Pescara, October 3,
• and the HOG Winter meeting in Genoa, November 28.

All events are promoted by Harley Owners Groups together with the Jeep_® Community, communicated on social media, and supported by the two brands in collaboration with their dealers.
 

At the heart of every event will be the New Jeep_® Compass 4xe—the ultimate expression of Jeep_® capability and electrified adventure.

Jeep_® will showcase the New Compass lineup at all events, offering Jeep_® and Harley-Davidson fans the opportunity to see the new models of the brand.

Crafted for outdoor trails yet perfectly suited to daily use, New Jeep_® Compass delivers the legendary offroad attitude of the brand across the entire range.

At the center of the scene will be the new all-wheel drive Jeep_® Compass 4xe, designed for freedom and adventure, which offers unparalleled capability combined with an all-electric powertrain.

Jeep_® Brand
For nearly 85 years, Jeep_® has been a global leader in SUVs, delivering legendary off-road capability, advanced technology and exceptional versatility for those who seek fun and adventure. With a commitment to innovation, the Jeep_® brand offers a diverse lineup of vehicles powered by internal combustion engines, hybrid technology and all-electric drivetrains. Built on a heritage of freedom, adventure, authenticity and passion, Jeep_® continues to set the standard for rugged and refined vehicles designed to conquer it all.

Turin, 29 April, 2026