Jeep® and The Snow League: redefining professional winter sports

• Jeep_® is the global automotive partner of The Snow League, the first professional winter sports championship fully dedicated to snowboarding and freeskiing, founded by Shaun White – three-time Olympic gold medalist in half-pipe snowboarding
• The association between one of the world’s most iconic adventure brands and The Snow League is rooted in rugged capability and uncompromising desire to seek adventure
• The Snow League Season Finale, the first-ever event of the league’s inaugural season to be held in Europe, concluded the first edition in LAAX, Switzerland, on 19-21 March
• The champions of the Season One were Sena Tomita from Japan for the women’s competition halfpipe, Yuto Totsuka from Japan for men’s snowboard halfpipe, Eileen Gu from China for women’s freeski halfpipe, and Luke Harrold from New Zealand for men’s freeski halfpipe.
• Jeep_® participated in the Laax event with a series of activities and immersive fan activations
• On-site experiences culminated in the display of New Jeep_® Compass 4xe, and other models of the brand’s line-up

The Snow League: freedom, adventure, authenticity, and passion
Jeep_® confirms its endorsement of adventurous lifestyles by partnering with The Snow League – the world’s first professional sports league entirely dedicated to snowboarding and freeskiing. The association with the first edition of the league, like all the brand’s initiatives, is founded on the traditional Jeep_® values of freedom, adventure, authenticity, and passion.

The Snow League founder Shaun White will serve as a global ambassador for Jeep_®, continuing a long-standing connection with the brand.

The Snow League is available for viewing in more than 175 countries worldwide through an unprecedented lineup of television, streaming and digital media partners spanning all continents.

Fabio Catone, Head of Jeep_® Brand in Enlarged Europe, said:
“Our partnership with The Snow League is grounded in Jeep®’s longstanding values of rugged capability and an unwavering pursuit of adventure. For more than 80 years, the brand has enabled winter sports enthusiasts to push boundaries—navigating steep trails, rocky terrain, and snow-covered landscapes that few vehicles can conquer. This collaboration further underscores Jeep®’s enduring commitment to outdoor sports and to the spirit of freedom that defines our heritage.”
 

The path to The Snow League World Championship title
The Snow League showcases the world’s top winter sports athletes going head-to-head in multiple halfpipe contests at some of the most iconic resort locations in the world.

The 2025-26 Season featured a four-event global format, with athletes competing to earn points and become the overall champions.

It kicked off in Aspen (March 7–8, 2025), then moved to Yunding Snow Park, China (December 4–6, 2025), returned to Aspen (February 27–28, 2026) after the 2026 Milano Cortina Winter Olympics, and concluded with the event in LAAX, Switzerland (19–21 March 2026).

The winners of the Season One Snow League World Championship were crowned in Laax:

• Sena Tomita (Japan) for women’s snowboard halfpipe,
• Yuto Totsuka (Japan) for men’s snowboard halfpipe,
• Eileen Gu (China) for women’s freeski halfpipe,
• And Luke Harrold (New Zealand) for men’s freeski halfpipe.
   

Engaging fans in new ways: the Jeep_® Badge for Biggest Air
As a side award, Jeep® introduced the “Badge for Biggest Air,” a performance-based prize that has added a new layer of competition within Snow League halfpipe events. The athletes who triumphed in this competition were Kaishu Hirano (mens snowboard) and Brooke D'Hondt (womens snowboard) on Thursday, Friday's winners were Brendan Mackay (men's freeski) and Zoe Atkin (women's freeski). Saturday's winners were Patti Zhou (women's snowboard) and Ryusei Yamada (men's snowboard).

Unlike traditional podium results, the Badge recognizes athletes who deliver the highest-impact moments, regardless of final placement. This accolade celebrates raw power, innovation and bold approach, qualities synonymous with élite sports performance – and the Jeep_® brand.
 

The New Compass 4xe, the flagship of its range was center stage at the Laax event
Jeep_® showcased its latest vehicle lineup at the Laax event, offering to all fans the opportunity to meet brand ambassadors and enjoy an exciting product experience.

At center stage was New Compass 4xe, designed for adventure in all weather conditions and on all terrain, snow included.

New Compass allows customers to choose among four propulsion options:

• ...the all-wheel drive 4xe, displayed to the public for the first time in Brussels in January, which offers enhanced off-road capabilities combined with a full electric powertrain;
• e-Hybrid delivering 145 hp;
• e-Hybrid plug-in at 225 hp;
• and two different BEV versions with up to 650 km autonomy – 231 hp front-wheel drive and 375 hp all-wheel drive.

New Compass delivers legendary Jeep_® capability across the range, even on 4x2 versions, and stays true to the Jeep_® DNA offering unparalleled robustness, cutting-edge technology and all-round versatility.

The new Jeep_® C-SUV offers an 34-liter interior storage compartment, and boot capacity reaching 550 liters.

Standard Level 2 autonomous driving supports customers on a safe journey.

The new infotainment system is standard on the entire line-up, featuring 10" cluster and 16" radio screen; connected services ensure that the vehicle will be always up-to-date, receiving over-the-air updates throughout the lifecycle.

Produced at the Melfi plant and designed with European customers in mind, the next-generation Jeep_® New Compass is crafted for outdoor trails yet perfectly suited to daily use.

Turin, March 27, 2026 

Jeep_® Brand
For nearly 85 years, Jeep_® has been a global leader in SUVs, delivering legendary off-road capability, advanced technology and exceptional versatility for those who seek fun and adventure. With a commitment to innovation, the Jeep_® brand offers a diverse lineup of vehicles powered by internal combustion engines, hybrid technology and all-electric drivetrains. Built on a heritage of freedom, adventure, authenticity and passion, Jeep_® continues to set the standard for rugged and refined vehicles designed to conquer it all.
 

About The Snow League
Launched in June 2024, The Snow League is the first professional winter sports league dedicated to snowboarding and freeskiing. Founded by three-time Olympic gold medalist and entrepreneur Shaun White, Season One features a four-event global format boasting a $2.2 million season purse, with athletes competing to earn points to determine the overall champions. The season kicked off at Buttermilk in Aspen Snowmass (March 7- 8, 2025), then headed to Yunding Snow Park, China (Dec. 4 - 6, 2025), where 16 of the world’s top freeskiers joined the roster at the 2022 Beijing Winter Games venue. The League returned to Aspen (Feb. 27–28, 2026) and will conclude at LAAX, Switzerland (March 19 - 21, 2026), where the first-ever Snow League World Champions will be crowned.